10 Social Media Video Marketing Ideas That WORK Right Now
Monday, October 23, 2023
Just in case you missed the memo, there’s a new king in town and it’s no longer content.
It’s VIDEO Content, and the tide has not only turned but flipped upside down.
But that doesn’t tell the whole story.
Because it’s not enough to *just* create videos.
You have to create great videos that Capture Attention and then KEEP IT. 👀
More so, you need to do this in a way that simultaneously keeps you top of mind and increases sales … and that is not always an easy balance to get right; maybe you too have found it tough.
If so, you’re in the right place because we have 10 Social Media Video Marketing ideas that will set you apart from competitors, increase your exposure, and generate new leads/sales. 🚀
But before we get to that, let’s lay a few foundations because most people have social media video marketing all wrong and have subscribed to some outdated myths. 👇👇
What is Social Media Video Marketing?
Far too many entrepreneurs have made the mistake of seeing social media video marketing as short and sweet viral videos that people share on platforms like TikTok.
A few come to mind for you right now, I’m sure (Does it involve a cat, by chance?)
Look… that isn’t the focus here.
Yes, viral videos are fun and exciting.
And *maybe* they would work for your business.
But likely not.
Because the point of your business isn’t to generate views, likes, and followers. It’s to reach your ideal audience … capture their attention so you become top of mind … keep their attention so you build trust & rapport … and nurture them so they go from lead → customer.💰
As such, successful social media video marketing goes way beneath the surface.
It explores the videos you need to create and the ones your audience needs to watch.
When you get this right, the benefits on offer can transform your entire operation. 💪
Why Social Media Video Marketing Matters More Than Ever
When Google ran a study with 12,000 people, they found that 50% of Millennials and Gen Zs couldn’t live without video 🤯.
Each day, they rely on it for entertainment, education, and escapism.
They turn to video to discover more about businesses and products...
And they lean on video to learn how to turn a problem into a solution.
Video is no longer a want … it’s a NEED.
And social media is “the” place where so much of this takes place.
As a business, you cannot overlook it. With each passing day, video becomes more ingrained in everyday life. The point isn’t to go viral (although that would be nice), but to leverage videos so you can stand out from your competition and become the “go-to” authority in your niche 👑.
If you don’t, you will get left behind.
But don’t worry because implementing video into your marketing doesn’t have to be hard.
In fact, after reading our TEN BIG IDEAS, you’ll realize how easy and simple it can be.
But before we get to those, we need to lay a few foundations that are fundamental to success…
Social Media Video Marketing 101
As powerful as social media video marketing can be, it means little unless you set yourself up for success from the beginning. So before you go any further, make sure you. 👇👇
1 - Set Goals For Your Social Media Video Marketing
There is no point in committing to social media video marketing unless you give it purpose.
If you *just* jump into this, the video you create will not land.
No impact. No momentum. No success. 😔
So before you do anything else, spend some time setting a few goals. Ask yourself:
- What does success look like?
- What do we want to achieve?
- When someone watches one of our videos, what next?
- Where do these videos align with the rest of our marketing?
The answers look different for everyone. The point is to ask them.
2 - Decide Your Platforms AND Video Types
At this stage, you don’t need all the answers. But you do need an idea of what you’ll do…
Plus all the different types of videos that exist…
- Explainer Videos
- “How To” Videos
- Brand Story
- Testimonials
- Talking Head vs. Animation
- Whiteboard
- … to name just a few
Again, there’s no universal answer. Each business differs. What matters is you create the sort of videos your audience craves (and needs!) and ones that align with your specific style/values.
Just make sure you get creative and think outside of the box.
It’s why we have so many unique tools and features inside Voomly because we appreciate how important it is for you to create stand-out videos that don’t become invisible.
3 - Have a Plan
The final step to consider before you begin is to think about what happens after the video.
You need a plan. You need to take your audience on a journey.
Your social media video marketing has to align with the rest of your marketing.
AND EVERYTHING ELSE INSIDE YOUR BUSINESS!
This is why our unique Video Funnel Capabilities set Voomly apart from every other platform because it gives you the power to guide your audience where they need to go.
Building the journey into your plan takes what you DO to the next level.
But this doesn’t just happen.
You need to plan for it .🗂️
Once you do, you set yourself apart from the majority and ensure these TEN Social Media Video Marketing Ideas build momentum and generate serious success for your business .🙌
10 Social Media Video Marketing Ideas That *Just* WORK!
Before you dive into these 10 social media video marketing ideas, take a little time to take notes so you can implement what you learn. Reading only goes so far … action is what matters.
With that in mind, let’s dive in…
1 - Build Thought Leadership with Unique Explainer Videos
One of the best ways to stand out on social media is to create Explainer Videos that “explain” what you do in a visual and immersive way.
There are various approaches to this, but in our experience an Animated Explainer Video rules above all because it’s…
- Different and stands out in the ocean of “talking head” videos
- Affordable and easy to scale, replicate, test & iterate
Here’s the thing with video—and this is true of all video, not just Explainer Videos—you never reach a point of having it all figured out. It’s an ever-evolving process that requires you to experiment—with software like TOONLY, you can do this in a cost-efficient way. 💸
The reason Animation and Explainer Videos in particular work like a match made in heaven is because the focus of your explainer video is to illustrate and show what you do.
As the video above demonstrates, you’re able to guide your audience through your process and cover a series of otherwise complex steps in a visually appealing manner.
This is key on social media, and it’s a great way to both increase exposure and generate leads.
2 - Develop Trust and Rapport with Immersive Brand Storytelling
One of the main reasons to be on social media in the first place—it really should be your main reason—is to develop trust and build a rapport with your audience.
Sure, you can promote and sell and “pitch” from time to time.
But more often than not, you simply need to engage with them.
Provide them with value!
A great way to do this is to share stories and invite them to be part of your own.
This is where a Brand Story Video comes in, and the results can be huge.
There are many great Brand Story Videos, but this one from ClickFunnels stands out because:
- It focuses heavily on emotions (in this case, humor)
- It *shows* a lot of the offer/product without ever focussing/selling it
- It gives you a unique insight into the brand’s personality, values, and style
There are many ways you can approach this and your aim shouldn’t be to replicate ClickFunnels or anyone else.
It’s about YOU sharing YOUR STORY in a way that connects with YOUR AUDIENCE.
Using an Animated Video is another great way to do this, especially if you don’t want to invest too much time or money. Yet it all comes down to you and your story, making sure you build trust and report with your people in a way that keeps you top of mind.
3 - Connect Your Audience with Customers via Video Testimonials
I hate to break this to you, but none of this is about you. 😔
Social media is already full of people and brands that make it about themselves.
Don’t do this… turn attention and focus over to your audience.
Because you saying something about your product, offer, service, etc. is one thing.
Whereas if it comes from the mouth of someone else; someone your audience can relate to…
That’s a whole new level! 🚀
If we shine a light once more on ClickFunnels, you can see how powerful this is: 👇👇
This is by far one of the best investments you can make in your social media video marketing because it 1) offers your existing customer a giant WIN, and 2) shows your future customers what life could be like.
Simply by watching a video from a stranger sharing their story, they quickly step into their shoes and imagine what it would feel like if they went through the same experience.
It doesn’t get more powerful than that. 🙌
4: Make an Event a BIG Deal
Your business reaches various milestones throughout the year…
- Product launches
- Revenue Goals
- New offers
- Live events…
The specifics differ from business to business, but what’s constant is that you and your business are on a journey that you *could* involve your audience in.
The issue is that most businesses overlook this.
They don’t make an EVENT out of their events.
It’s a massive, missed opportunity.
and one social media video marketing can fix.
Think about a certain book launch you’ve no doubt come across recently…
As Alex proves, a book launch can become much more than *just* a book launch.
You can and should take things to the next level 🚀
This is another example from Russel Brunson that once again shows the power of giving your audience a peek behind the scenes…
Capture it. Turn what you do into an event. Share it with your audience and invite them to be part of the grander journey. This is the power of social media, and it’s what social media video marketing in particular provides you (and “them”).
5: Provide Your Audience with Valuable Training
Once more… this is not about you; it’s about your audience.
You need to give them value and help solve their problem.
Not only through your offers, but content that moves the needle.
… ensuring they get from A → B 💪
Articles like the one you’re reading right now go a long way to achieving this. Yet social media video marketing offers an unfair advantage that you may be missing out on because it allows you to “teach” … “train” … and “how-to” your audience with bite-sized chunks.
Like these…
Why is this powerful? Because we live in an attention-starved world.
Each day, your audience gets bombarded with content.
They do not have the time or attention to take it all in.
So although articles like this one and long-form videos and podcasts are valuable, they shouldn’t come at the expense of short-form content that provides immediate value.
Because that is the sort of value your audience craves.
6: Run Regular Q&A Sessions with Your Tribe
Okay… we’re about to contradict ourselves a little here but hear us out. 🤐
Because as well as bite-sized value, your audience also craves depth.
They may not have the time or attention for much of it, but they do need it.
And when you build their trust, going DEEP with them on a…
- Facebook Live
- Webinar
- YouTube Masterclass
- Q&A Session
- Group Coaching Event
- AND anything else that connects you with them!!
… it’s one of the most powerful approaches to social media video marketing because it develops lasting authority and loyalty that’s no longer easy to come by.
So, yes, focus attention on short-form content that provides value “right now”.
But also go a mile deep with your audience with regular live sessions.
When you do this, you develop the sort of rapport with your audience both you and them crave.
7: Invite Your Audience Behind The Scenes of Your Business
One of the benefits of social media is that it allows you to easily share your journey with your audience and makes it easy for them to feel like they are part of the conversation.
If you’re not sharing a behind-the-scenes insight into your business, you are missing out. 😡
It couldn’t be easier to do, either, as Russel proves with his Inner Circle sneak peek…
Click here for Days 2 and 3 …
The most important thing here is to note that you do not need to run a mastermind or event to share behind-the-scenes access like this — and you do not need high production value.
Each day, you’re on an adventure where you serve clients and provide value.
DOCUMENT IT!
Even if it’s just a short 60-second reel or video for an Instagram Story, give your audience access to the value you serve on the daily.
Consistently do this and your social media video marketing will explode 💥
8: Leverage User-Generated Video Content
Creating consistent social media video content isn’t easy, as it does require time, money, and attention — and the only way to build real success is if you keep showing up each day.
Month on month, year after year.
This is how to build momentum.
BUT … you don’t have to create all the content. You can turn to your audience.
This is where the magic of User-Generated Content (UGC) enters the party 🥳
As GoPro shows, you can produce great content that your audience will love simply by inviting them to share relevant experiences. The question is, what does that look like for YOU?
How can you collaborate with your audience to create content that simultaneously entertains and shines a light on your product/service/offer?
Although there is a different approach, as Calvin Klein takes…
Through the power and simplicity of hashtags, you can create a treasure trove of content without having to create anything yourself.
Simply give your audience reason to share their experience and then capture what they create.
The possibilities are endless, from hashtags to individual videos; compilations to collaborations… get creative & think outside the box. 📦
Connect with your people and make content fun again. 🎉
9: Repurpose Your Existing Content
Following on from above and the angst of having to create so much content …
Chances are, you don’t have to.
It likely already exists in some form.
Especially if you have a …
- Podcast
- Channel
- Blog
- Book
- Course
- Training Material
- SOPs
- Email Funnels
- ...
Most of the social media video marketing content you come across isn’t created from scratch. It exists in some other long-form format and is then edited, cropped, and repurposed.
Podcasters like Andrew Huberman are masters of this…
Sure, you’ll want to create some unique content from time to time.
But don’t reinvent the wheel when you don’t have to.
10: SHOW What You DO
The final social media video marketing must-have is to SHOW what you DO.
Don’t talk about it. Do not get caught up in all the features. Don’t even sell!
Let your audience see it with their own eyes 👀
It’s why DOODLY is such a popular and powerful tool!
… because Whiteboard Videos easily and effectively let you SHOW what you DO.
Compared to a standard, passive, and boring presentation where you talk over slides 🥱 whiteboard videos bring the experience to life and ensure your audience watches until the end.
This is what develops action and this is what makes your social media video marketing tick!
Final Thoughts
There you have it… 10 Social Media Video Marketing Ideas to set you up for success and stand out (for all the right reasons!). From Whiteboard Animation to Customer Collaboration, you can (and need to!!) use video to capture attention, keep it, and build lasting loyalty.
It’s our hope these social media video marketing examples guide you on your way. 🙏
But here’s the thing … it’s easy to get lost in the chaos. 😕
There is so much you *could* do, but in our experience, it’s better to keep things simple; at least initially. So focus on just one or two of the ideas above and build momentum ASAP.
Once you do, you can branch out. 🌴
That’s why we’ve created Voomly and offer amazing tools that help you stand out with Whiteboard and Animated Videos because it’s *this* that provides the greatest ROI.
Not just as you create stand-out, best-in-class videos. 💪
But with our locker of INTERACTIVE TOOLS that let you build:
- Video Funnels
- Turnstile Video Content
- Immersive Surveys
- … and much, much more!
For a complete list — and to grab your FREE trial — visit here and explore. 👍
Soon, you too will have social media video marketing content that turns you into the “go-to” authority in your niche. 👑
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