Animations and whiteboard video ads should be a critical part of your brand’s marketing toolkit.

Without them, you’re losing out on an opportunity to

These days, making memorable marketing videos doesn’t have to be such a daunting task. With Doodly, you can create amazing marketing whiteboard video ads in no time.

And what happens if you prefer those fancy, glossy and likable characters with different movements and expressions? You can power your marketing strategy with beautifully colored and high-converting animation videos made with Toonly.

Whether you’re using Doodly or Toonly to create marketing videos, it’s a win-win moment for your brand. You’ll be able to export your videos for use in multiple formats.

Using videos for teaching improves the learning process. Studies have shown that the human brain processes visuals 60,000 times faster than plain text. It’s even more effective when you make your videos interactive or spice them up with the fun element.

It doesn’t matter who you’re trying to educate – kindergarten, high school, college students, and even professional colleagues. Animated explainer videos break down complex subjects into bite-sized chunks or learning nuggets.

Breaking lesson videos into smaller parts creates a culture of continuous learning. Plus, it removes the barriers of time and space as students are able to learn on the go rather than sit through hours of training.

Professionals love it and tend to participate more, especially when they aren’t drowned in a sea of information. According to a survey by consulting firm, Software Advice, about 58% of people say they’d more likely use their company’s learning management systems if the lessons were shorter.

What about using whiteboard videos for learning?

Whiteboard videos have an interface that typifies a real classroom learning environment. Together with the narrations, the drawing hand and scribbling effect offers your students a learning experience that’s second to none.

According to Professor Richard Wiseman, whiteboard videos are not only memorable, but they also help us learn better.

“With animation videos, you’re just making people go ‘ah, this is fun.’ Suddenly, it is not so much work and that only makes them have a better time and, more importantly, it means the information is just going in,” – Richard Wiseman

Because animations are funny and make people laugh, it automatically puts your learners in a good mood. You may not know this. But being in a good mood sparks creativity, unlocks productivity, and increases our ability to take in information.

So here’s an opportunity to engage and win over your audience with beautiful training videos created with Doodly.

Think of Doodly as that training resource that helps you achieve incredible learning results. The software has a rich library of templates, backgrounds, features, and every other thing you need to educate effectively.

Rather than create boring videos that talk statistics and numbers, you can create really inspirational and passionate videos that hit your viewers where it matters the most – the heart.

Ready to quickly make inspirational content to raise awareness and increase donations? Doodly and Toonly are the best tools for the job. They’re super easy and effective for making nonprofit videos.

Animations and whiteboard videos have similar production routines. And with tools like Doodly and Toonly, video production is a breeze.

Doodly’s rich library of preloaded templates lets you create eye-catching videos without breaking a sweat. Once you’re in the software, simply choose a template that best suits your industry or has your desired feel. Then go ahead and edit it to your taste.

Editing is as simple as dragging and drop or replacing elements, selecting colors, or entering text. Once you’re done, export your videos, embed them on your website, upload them to your YouTube channel, or share them on social media.

But if you’re feeling creative and prefer to start from scratch, It’s not as daunting as it looks. With an extensive library of scenes, characters, and backgrounds to choose from, you’ll have no problem finding what appeals to your intended audience.

Whether you’re creating a whiteboard video or animated explainer video, the pre-production process is basically the same.

Before you get started, you need to

Then, you’ll need a killer script to guide your production team. This is where most people spend lots of time. But more often than not, it’s expected because creating a solid script makes the video-making process faster.

Another excellent option is to hire a copywriting expert to do that for you or use copywriting software. We recommend tools like Automatic Script because you can create multiple scripts for different purposes in a few minutes.

The next thing to do is to storyboard your video. This is a very critical part of the pre-production process.

Typically your storyboard should have a sequence of drawings representing the planned scenes for the entire video production. It clearly conveys how the story will flow and how your scenes will work together to bring the story to life. You can simply do a rough sketch by hand or use storyboard software like Storyboarder or Storyboard That.

On top of that, they’re memorable and help you convey the message in this story effortlessly.

Both animations and whiteboard videos typically have scenes where a series of actions or events take place.

You can create videos with single or multiple scenes. Whether they are static or action-packed scenes, be sure that they help you achieve your objectives and iron out your message in the most effective way.

You certainly want your video to get in, do the job and sign out – like a secret agent. But it all starts with having excellent and interconnected scenes that tell the story in a captivating way.

Doodly and Toonly offer a comprehensive library of premade scenes to power your video, regardless of your industry or niche.

Your animations and whiteboard video are incomplete without the characters that make up the story. Make sure to use characters that relate to your story, and your target audience can connect to.

Adding a personal touch to your story makes it more likely that your audience will take the actions you want. While curating your characters, don’t forget to use props that complement them.

For instance, if you’re promoting a line of female beauty products to an Afro-American audience, your main character should be a young black lady. You can also use props like handbags, hats, eyeglasses to beautify your character. Plus, other props like the products, tables, chairs, currencies may typify a shopping scene.

Toonly has a wide range of characters who can make a series of movements like running, walking, waving, etc. On the other hand, Doodly characters have a wide range of different expressions like happiness, sadness, celebration, laughter, etc. Together, these characters make your story captivating and engaging.

Another feature that you’ll mostly find in classic 2D animations or whiteboard animations is the narrations or voiceovers.

Narrations convey the tone and mood of your story. It manipulates your viewer’s minds and makes them visualize your story the way you deem fit.

Think about the narrations in a wildlife documentary and how it draws you into the action taking place on your screen. By narrating the story, you automatically transport your audience from their imaginations into your point of view.

If you want to create stunning videos, you need narrations that grab and maintain audience attention.

There are several ways you can achieve that. Doodly and Toonly let you record voiceovers directly into your video project. Another available option is to import voiceover created by professional voiceover artists. Better still, you can supercharge your marketing videos with AI-powered lifelike voiceovers created with Talkia.

Music creates and magnifies emotion. Even when you’re barely aware of it, music can be compelling. It creates emotional responses that motivate your viewers to take action.

A perfect example is the theme song, Let it Go, from the Disney animation movie – Frozen. The song captured hearts around the world and has become an anthem of hope and inspiration for many.

So imagine how boring an animation video without backgrounds will be. Even when you watch the Doodly tutorials, you’ll hear melodic tracks that run throughout the video’s entire length.

So if you’re looking for melodic tracks to accompany your video, Doodly and Toonly have lots of them. Also, you can import and use your favorite music track as background music or sound effects.

Although animations and whiteboard videos share many similarities, here are a few things that set them apart.

Other images are not left out. They also make eye-catching movements that look real. So while watching animations, you may also see animals, cars, or motorcycles moving from point A to point B.

On the contrary, whiteboard videos have static images drawn on a canvas. As such, the characters do not make any form of movement. The only movement you’ll find is the drawing hand which makes some movements while sketching the ideas or erasing the images.

Whiteboard videos have an illustrator that sketches out text, characters, and other images in every scene. This is something you won’t find in traditional 2D animation videos.

Here’s what makes this video type unique. As the illustrator draws the image, your audience gets a deeper understanding of your subject as the story unfolds. That’s why whiteboard videos are effective for educational and learning purposes.

With Doodly, you can personalize your video to suit your target audience by choosing between male and female hand types. Plus, you’ll be able to change hand colors, textures, sizes, and position or use 2D or 3D cartoon hands to sketch out your ideas.

Another subtle difference between animation and whiteboard animation is the story and image flow.

With traditional animation, the action from the animation is used to tell the story. As such, the scenes must be interconnected or have a continuous flow. Because one character’s action is tied to another character’s action, you know what to expect in the next scene as the story winds down.

On the other hand, whiteboard animation transitions from one image to another. So you can create a new world that isn’t similar to the previous ones but is still relatable to your audience. As the sketches create a new world, the characters and narrations make it easy for your audience to relate to the story.

However, each of them has its own strengths as well. Animation explainer videos are effective for explaining different concepts in an intelligent way, such as

Whether your goal is to increase sales or create engaging training content, both tools provide everything you need to achieve your content goals.