What is Video Marketing? (& How To Get Started!)

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Thursday, July 13, 2023

When it comes to generating leads and sales for your business, it’s hard to beat video.

In 2022, more than 82% of global online traffic came from video content.

Unfortunately, though, if you’re not posting the RIGHT type of video content, you could be leaving a ton of potential on the table.

This is one area that many business owners get all wrong.

But, in this guide, we’re going to break down exactly how to tap into this massive source of traffic, which types of videos get the best results, and a step-by-step process for using video content to drive more leads and sales into your business.

Tools like Voomly can help make your videos stand out so you get the lion’s share of the traffic but you’re still going to want to make sure your strategy is solid BEFORE you get started.

Before we get too deep into the strategy, though…

What is Video Marketing?

Video marketing means incorporating video content into your marketing strategies to help promote a product, service, message, or brand.

It’s designed to grab attention, to educate your audience, and to increase engagement so you’re getting the opportunity to convert that attention into new leads and sales for your business.

How Video Marketing Works

Using video marketing is a relatively straightforward process.

You (or your marketing team) will produce video content that either directly or indirectly promotes your brand/company and drives new leads into the business, increases sales revenue, raises awareness for your products and services or engages with existing customers and attracts attention of potential customers.

10 Video Marketing Metrics To Watch

Video marketing is incredibly data-driven so you’ll need to make sure you are tracking customer engagement and monitor a few metrics, like:

1. View Count

Every marketer dreams about the day they get millions of people watching their videos.

How many views each video you produce is getting tells you how many people are actually opening the video. But this doesn’t tell you how many people are watching it all the way through, though.

Since every video platform has their own algorithm to determine what counts as a “view”, you’ll need to be familiar with how the platform you're posting to counts them.

To give you an example, YouTube considers a “view” as a video that’s been watched for at least 30 seconds but can adjust this length based on the overall length of the video, itself. If your video is only 30 seconds long, YouTube may consider a “view” as someone who has watched 10% of the content.

For longer videos, say 15 minutes or longer, YouTube will consider a “view” as someone who has watched at least 30 seconds of the content.

That’s why it’s important for you to look beyond just video views, alone, when you’re tracking the performance of your marketing campaigns.

This is especially true if the goal of your video marketing campaigns is to generate more leads and sales for your business since video views can be hit-or-miss.

You may have one video with extremely low views but generates massive deals and revenue for your business, which would make it an incredibly successful video despite the view count.

To track your video views, you can use Voomly’s intuitive Analytics feature.

2. Clickthrough Rate

While tracking views is a great surface-level metric to look at and quickly judge the performance of your campaigns, you also want to make sure you’re monitoring the clickthrough rate (or CTR).

Your CTR tells you how often people are clicking a link or a button on a call-to-action that you’ve placed inside the video.

If your only goal is to raise awareness, your CTR may not be as important as other metrics. But for most marketing campaigns it’s going to be the primary driver when you’re measuring a campaign’s performance.

To calculate your CTR, take your clicks and divide them by the views. That equals your CTR. So if your video has 1,000 views on it and 100 of those people click your CTA, you have a 10% clickthrough rate.

On platforms like YouTube, most creators expect to see between a 2% and 10% CTR on their links.

When you’re diagnosing a low CTR there’s a few things you’ll want to look at.

First, make sure your video is actually grabbing people’s attention and keeping them engaged. If people aren’t finishing your video or abandon the content early on, you may not have a chance to ask them to take the action you want them to take.

If people are finishing watching, though, and your CTR is still low, it might be that your link or CTA is hard to find. You can use heat mapping to figure out where people’s mouse clicks are going after they finish watching. Then, you can make your CTA buttons and links more prominent based on that information.

3. Conversion Rate

Your conversion rate is one of the most important metrics you’ll need to track.

A conversion is any action that takes place, from an email signup or account registration, to a product or offer purchase. Depending on the goal of your campaign, though, you may want a higher CTR than you do conversion rate.

For instance, if you’re selling a service or product, you’ll want your video content to help generate more leads and sales for your business. Anyone who makes a purchase after watching your video would be considered a conversion in this example.

Optimizing your conversion rate depends on the overall goal of the campaign. The important thing, though, is to make sure you’re tracking and testing using A/B split tests to determine which approach works best and how they affect your overall conversions.

To give you an example, let’s assume you’re trying to get more email subscribers by adding a gate to your content that prompts viewers to enter their email before they continue watching.

You can track the number of people who enter their email on a month-to-month basis. From there, you can test different CTAs to determine which one generates the highest conversion rate.

To measure your conversion rate, take your number of total conversions and divide it by your total number of visitors. For instance, if you have 1,000 visitors and 100 people convert, your conversion rate is 10%.

4. Branding

Branding is a metric that’s really, really hard to accurately track. However, it’s one that you want to keep your attention on as you’re optimizing your marketing campaigns.

When it comes to optimizing your branding, you’re typically looking at things like:

  • Shares
  • Likes
  • Comments
  • ​Views On Live Videos
  • ​Views On Pre-Recorded Videos
  • ​Brand Mentions
  • ​Attitude Towards Your Products/Services

Each of these metrics are going to vary based on your company but, ultimately, should help you determine how well your marketing and brand is performing on a month-to-month basis.

You want to measure how your video content is affecting the experiences that your customers have and then compare it to other channels you’re using for marketing. You’ll also want to look at how well your marketing is improving overall sales if you’re not driving sales directly from your videos.

Your videos should help raise awareness for your brand. They serve as the first touchpoint you have with your potential customers, in most cases. Then, as those customers interact with your brand on a more consistent basis, you get the opportunity to move them deeper into your sales funnel.

So while branding may not always be the easiest metric to monitor and optimize, it’s critical that you understand the role it plays in the bigger picture.

5. Return On Investment

Every single one of the marketing campaigns you run ultimately needs to be focused on the one key metric that matters the most: return on investment, or ROI.

To calculate it, you want to look at your revenue and subtract the costs from it. That will give you the ROI on each video you produce.

At its core, ROI is the amount of money you’re profiting from each video, both directly and indirectly, after taking into account all the costs associated with producing and promoting the content. Measuring the ROI helps you evaluate exactly how effective the videos are in your overall marketing strategy.

Finding and tracking this metric is harder to do than the other metrics we’ve talked about but it’s something that you’ll want to develop systems and processes you can use to accurately track how well your campaigns are performing and converting into real revenue for your business.

6. Video Engagement

Finally, on a video-by-video basis, you want to make sure that you’re tracking the engagement to determine the impact your videos are having on your audience.

To measure your video engagement, there’s several metrics you want to track:


When you’re measuring the comments, you want to take a look at the total number of comments each video is receiving, while also looking at the overall sentiment inside of those comments.

You want to determine whether they’re positive or negative to get a feel for how your audience is receiving your branding and marketing and how they perceive your company and offers.

8. Likes/Dislikes

The ratio of likes to dislikes can be a good indicator for how well the messaging inside of your videos is attracting attention and engaging with your audience.

Good, or bad, likes and dislikes are a great way to tell what your audience wants to see from you.


Keeping an eye on how many people are sharing each video you produce will also tell you how engaging your content is. More shares typically means the videos are engaging more of your audience -- which means you’ll want to determine what it was that has people sharing in the first place.

10. Watch Time

Your overall watch time is how many minutes (or hours) people spend consuming your content.

If people are watching through to the end of your videos, your videos are performing well. However, if they’re abandoning the video halfway through, you can start adjusting your strategy to either make your videos shorter or make the abandon point more engaging.

The key, though, is measuring and optimizing each of these metrics so you can optimize the metric that matters the most: your return on investment.

Why Video Marketing is More Important Than Ever (Stats!)

These days, your audience is craving connection more than ever before. They want to establish a relationship with your brand and trust that you can solve problems they may be facing.

Video marketing is one of the most effective ways to do that when you look at other forms of marketing like social media posts, blog posts, emails, etc.

When you get it right, video marketing can:

  • Improve SEO
  • Capture (And Keep) Attention
  • Build Momentum On Social Media
  • ​Immerse And Educate (By showing, instead of telling.)
  • ​Builds Trust (Tell stories!)
  • ​Exposes You To Wider Audiences

To help you understand exactly how critical video marketing is for the bigger picture, take a look at some of the latest statistics:

  • There were an estimated 3.37 billion internet users consuming video content in 2022. This is only set to grow in 2023, and beyond.
  • The global average for video consumption is nearly 84 minutes per day. At the height of lockdowns, that number increased to almost 131 minutes of daily consumption.
  • 14.9% of millennials watch around 10-20 hours of video online per week. This makes them the largest audience for video marketing.
  • 90% of consumers watch video content on their mobile devices. That means you’re going to want to optimize your video sales funnels for mobile devices.
  • 88% of video marketers are satisfied with the ROI on their video marketing campaigns. This shows how effective video can be, even for non-marketers who are still developing their skills.
  • 78% of marketing professionals say video has helped increase their sales. Ignoring video could be costing your company a LOT of lost revenue.
  • YouTube ads have an average cost-per-view of $0.01 to $0.03. This makes it one of the most cost-effective forms of paid advertising available today.
  • 60% of content marketers plan to increase their video budgets in 2023. When you’re getting a high ROI on the marketing campaigns you’re building, you want to double down and increase your budget, too.
  • 96% of people turn to videos to learn more about a product or service. If you’re not creating video content for them to learn about your brand, you’re leaving a lot of money on the table.

And while those statistics are incredibly impressive, there’s still more than enough room to get in and produce video marketing campaigns that help grow your business.

A big part of producing those campaigns is knowing which types of videos to create and why those videos are as effective as they are.

9 Types of Video Marketing (with examples)

When it comes to producing your marketing campaigns, there’s quite a few different types of video formats you can use. Some work better than others depending on the specific situation and your goal for the campaign, but below are 9 of the most popular formats you can start using today.

1. Demo Video

Demo videos are a great way to show your audience how your product or service works. Whether that’s taking your audience through a tour of your product or unboxing and putting it through its paces, these are some of the most effective ways to show people what they’ll be getting.

Check out this example using Toonly and Doodly to produce a demo video:

2. Brand Video

Brand videos tend to come into play as a smaller part in your overall larger marketing campaign. They’re great for showcasing your company’s vision, the mission that you’re on, and which products or services may be available to your audience.

Here’s a great example of a brand video from ClickFunnels:

3. Event Video

If your business holds conferences, masterminds, fundraisers, or other types of events, video marketing is a great way to raise awareness for those events. You can use Voomly to produce highlight reels, presentations, or even interview clips to help drive traffic to your event registration pages.

Check out how ClickFunnels does it for Funnel Hacking LIVE:

4. Expert Interview Video

Expert interviews are great for capturing attention by showcasing experts and thought leaders in your specific industry. These videos are great for building authority and trust which directly translates into fresh brand recognition for your business.

Here’s how Russell Brunson used an expert interview with Tony Robbins to grab attention:

5. Educational/How-To Video

Instructional and education videos are great for teaching your audience something you think they should learn to help build a deeper connection with your business. These videos can help develop the knowledge they have around your products and services on top of helping your sales and customer support teams keep your potential customers moving forward.

Take a look at this educational video showing prospects how to use Doodly:

6. Explainer Video

Explainer videos work well when you need to help your audience understand the benefits they’re getting when they take you up on your offers, products, or services. These videos tend to focus on the customer journey and highlight the transformation your prospects can expect to experience when they become a customer.

Check out this video from Doodly that shows you how easy it is to create explainers:

7. Animated Video

Animated videos help you take hard-to-explain topics and subjects and break them down in a way that’s easy to digest. The animated features in Toonly and Doodly make creating animated videos incredibly simple so you can use strong visuals to explain some of the more difficult aspects of your offer.

Here’s a great example from IM Toolkit that showcases how to use animated videos the right way:

8. Case Study/Customer Success Video

When potential customers are watching your videos, they want to see how you’re going to solve the problems that they’re facing right now. Case study videos are a great way to show them that your product, service, or offer has benefited other people like them. Testimonials are some of the most powerful videos you can use in your marketing campaigns.

Check out how ClickFunnels highlights a customer case study:

9. Live Video

Live videos help you give your audience a behind-the-scenes look into how your business operates and how you serve your customers. Livestreams also tend to draw higher engagement rates than pre-recorded videos. According to Google, 85% of people have viewed a livestream within the last 12 months.

Here’s a great example of a livestream from ClickFunnels showcasing new features:

How To Create Marketing Videos That WORK

The effectiveness of your video marketing campaign ultimately comes down to the preparation you’ve done BEFORE you actually start marketing.

If you want to save yourself time and money and avoid making costly mistakes, there’s a few steps you want to take.

Those steps start with making sure you have the right equipment.

And, no, it doesn’t have to cost you a fortune to get started.

Equipment: Everything You Need to Create Awesome Marketing Videos

When it comes to equipment, you could go out and purchase the most expensive, “top of the line” gear available today.

What you’re going to find out, though, is that it just isn’t necessary and many times the best equipment you can use is also the most affordable.

Because, remember, when you’re marketing it’s all about your return on investment -- and when you purchase a ton of “high end” gear, you’re already digging yourself into a revenue hole.

To avoid that, think about what you truly need and then make sure you’re staying within budget.

As far as gear goes, you really only need a decent microphone, a camera that can record in HD, and a few key pieces of software that make editing and producing videos as simple as possible.

With software, you can use Toonly, Doodly, and Voomly to create, edit, and produce high-quality videos for far less than our competitors.

This tech stack lets you create stand-out animation videos, as well as beautiful sketch and whiteboard videos.

You can also completely customize your branding and easily build sophisticated video funnels to keep your audience moving forward through their customer journey.

On top of that, you can enhance your videos with interactive elements so you’re not only attracting attention but you’re keeping your audience engaged so you can get them to take action and trust your brand.

But the tech and hardware stack is only half the battle -- the other half is understanding the what, why, and how being a great marketing campaign so you can replicate your results over and over again.

To do that, follow these 4 simple steps.

Step 1: Understand The WHY Behind Each Video

Before you start putting anything together, it’s critical to understand the WHY behind each video. You want to know not only what your goal with the video is but also what you’re hoping your audience takes away from watching the video.

Right now, there’s too many terrible videos out there that are nothing more than fluff and clickbait. You do NOT want your brand associated with producing that type of content.

It burns relationships and leaves your audience feeling jaded, which is the exact opposite of how you want them to feel when they consume your content.

So before you start producing any marketing for your business, ask yourself a few key questions:

  • Who needs to watch this video?
  • What pain/issue do they currently feel?
  • How will this video help alleviate this pain?
  • ​What happens after the video… What do they need to do next?

This will help ensure your videos stay on target and actually help you hit the goals you want to hit, while your audience isn’t left feeling like they’ve just wasted their time.

Step 2: Be Spontaneous & Document Your Journey

In order to keep your audience coming back for more, you don’t want to get into a repetitive/monotonous posting routine. Humans love variety, so give it to them!

Switch up the type of videos you’re producing, as well as the video platforms you’re publishing those videos to.

Here’s how ClickFunnels and Russell Brunson switch things up by producing content to TikTok instead of just Facebook, Instagram, or YouTube:


Here's how we are taking #ClickFunnels 2.0 from GOOD to GREAT!! :)

♬ original sound - Russell Brunson

The best platforms to use are Facebook and Instagram stories, TikTok, YouTube Shorts, and LinkedIn.

Facebook and Instagram stories help capture attention and give you a way to show your audience what goes on behind the scenes. These are GREAT for building a deeper connection with your audience.

TikTok videos are built to be short and sweet, giving your audience content they can consume in 90 seconds, or less. They work great when you’re dropping quick tips or bits of advice that don't require a longer video format.

YouTube Shorts are another great way to get quick tips in front of your audience. These tend to be 60 seconds, or less, so make sure your Shorts are punchy and to-the-point.

LinkedIn is a great platform for sharing quick, informal advice and training with your audience. Help them learn something new and share how you’ve helped clients like them with your business.


This high-ticket book we've been working on for over a year... And I'm so glad that I'm finally able to show it off!! :)

♬ original sound - Russell Brunson

You don’t necessarily need a detailed plan for every video to make your marketing work but you do need to make sure each video has a purpose.

Then, when you’re feeling inspired, take advantage of each of the different platforms you have available -- and cater your content to how content is being consumed on that platform.

Step 3: But ALSO Plan Mission-Critical Videos

Some of your videos DO need planning, though.

Content types like the ones below SHOULD all be planned out and have very clear goals and directions you want to take before you start creating them.

  • Webinars
  • Sales Videos
  • Training Material
  • ​Video Series
  • ​Case Studies
  • ​Video Testimonials

At any given time, you should have 2-3 of these videos in the works.

You want to make sure they’re the absolute best they can be and that you’re devoting a significant amount of time, energy, and money toward promoting them once they’ve been published.

The best approach to take with videos like these is to take time to produce a script you can follow so you’re clear on what you need to say.

This is going to save you a TON of time when you sit down to actually start recording them.

A great script framework to use is the Hook, Story, Offer framework.

With the Hook, Story, Offer framework, you want to develop a strong “hook” to grab people’s attention. Then, follow up with a story that matters to them before you get into making your offer and showing them how that offer is going to directly benefit them.

Here’s a great example of using the Hook, Story, Offer framework to promote a realty business:

And another example using the framework to raise awareness for a great cause:

Each of these videos were created using a combination of Doodly and Toonly.

Step 4: Don’t Forget About SEO

No matter what type of videos you’re creating -- or where you’re hosting them at -- you want to always be thinking about how you’re going to drive traffic to those videos.

One of the best, highest-converting sources of traffic available today is search engine traffic.

That means you want to make sure each of the videos you produce are being optimized to rank well in the search results pages.

To do that, you’ll want to:

  • Choose a specific keyword/phrase you want to rank for.
  • Focus on your title (adding the keyword and split testing titles).
  • Focus on your description/post (including the keyword).
  • ​Make sure your video has a transcript available.
  • ​Use tags/hashtags with your keywords in them.

Each of these will help the search engine algorithms understand what your video is about so they can display your videos on the search results pages.

Not only does this result in your videos get more views:

The key here is making sure your videos are hosted on your own website and that they load FAST so you’re driving all of that search engine traffic to a platform that you control.

Voomly can help you accomplish both of those goals.

Getting SEO right will help drive more viewers to your videos (whether that’s on social media, through Google, or on YouTube) but you want to make sure you’re doing what you can to capture even more of that traffic on your own website.

To do this, you’ll want to host the videos on your website or blog whenever possible.

Then, the pages with those videos have a higher chance of showing up in the search results, especially if you’ve chosen good keywords and are sharing the pages as often as you can.

Using Voomly, you can host the videos on your website and keep your page load speeds fast so you don’t have to worry about losing traffic to slow loading videos like you do with most video hosting platforms.

On top of that, with Voomly, it’s even cheaper to host your videos on your own website.

For only $19 a month, you get access to 2 terabytes of storage, a 4K and HDR video player, video sharing, custom branding, unlimited bandwidth, AND unlimited video uploads.

Plus you can build up to 10 different video funnels to help capture your audience’s attention and then convert that attention into new leads and sales for your business.

Other video platforms only let you host your content -- not actually grow your business.

Step 5: Use Videos To Generate LEADS

Video content is great for grabbing attention but, with most platforms, you’re relying on small descriptions and bios to help get your audience to click a link and visit your funnel or website.

When your goal is to generate leads with your video marketing campaigns, that means you’re leaving a lot of potential subscribers and sales on the table.

With Voomly, you can use built-in lead generation tools to help convert more of your viewers into leads and sales.

Here’s how it works:


You can use the Invisible Video Squeeze Player to attract attention and then pause the video to inject a CTA or ask your audience to take an action before they can keep moving forward.

When you’ve written a great intro, have people engaged, and have opened a loop or used a hook to make sure they want to keep watching, injecting a CTA at that moment can help lift your conversion rates.

Take a look at the Voomly homepage and the video with Russell Brunson to see how effective this innovative feature really can be when it’s used in the right way.

You can also use the Interactive Video Closer to make sure your audience is able to watch or listen to the video while they’re scrolling through your website or sales funnel.

Think about how powerful that can be if you were greeting your audience with a personalized video as they landed on the page and started to scroll.

You can give them more context about the page they’re going to read, introduce yourself, touch on the problems you’re going to solve, and make the copy on your page even more effective.

That helps make your pages even more stick -- which ultimately converts into more leads for your business.

Finally, you can inject compelling CTAs in the right places at the right times.

Instead of just telling people what to do or where to click, you can inject buttons and CTAs into the videos so the videos become interactive and your audience isn’t left guessing where to click next.

When it comes to generating leads from your videos -- instead of just letting your audience passively consume content -- it’s hard to beat the features that Voomly brings to your business.

Be intentional about what you want your videos to accomplish before you start creating and publishing them and then use Voomly’s features to help you hit those goals.

Step 6: Pay Attention To Analytics & GET BETTER

If you want to make sure your video marketing campaigns are actually helping you hit the goals you’ve set, you’ll need to pay attention to your Analytics and work to always improve the metrics.

With Voomly, you not only get access to an intuitive, easy-to-use Analytics interface, but you also get access to features like heat mapping, geo-location tracking, and can quickly see which devices and browsers make up the bulk of your audience.

Check out how it works:


Whether you’re trying to get more reach from your campaigns, figure out which videos are performing the best so you can duplicate their results, or trying to figure out why videos aren’t performing as well as you thought they would, Voomly can help.

Watching your Analytics (especially when they’re easy to read) is how you save more money, increase your conversion rates, and serve your audience the content they want to see.

7 Common Video Marketing Mistakes To Avoid!

To help you get started the right way, there’s 7 common video marketing mistakes that you’re going to want to avoid.

Mistake #1 - Long, Boring Videos

With every passing day, people’s attention spans get shorter and shorter. Especially when you think about all of the distractions in our daily lives -- and online.

That means creating videos that are too long or too boring is a recipe for low conversion rates.

Recent studies have shown that the highest performing video length is around 3 minutes long but really comes down to your audience, the message, your goals, and where you’re distributing the content.

Some audiences prefer longer content while others want it to be as short as possible. You’ll want to use your Analytics to understand the length and formats your audience wants to see.

Then, cut any irrelevant content that doesn’t help move the message forward so your videos are as short as possible while still giving your audience what they need to see from you.

Mistake #2 - Ineffective Introductions

You have one opportunity to grab your audience’s attention and get them engaged -- your intro.

If your introduction is boring (or too long), you’re going to lose their attention.

Instead of letting that happen, focus on using curiosity-based hooks to help keep them curious about what they’re going to see in the rest of the video.

Once you have their attention, make sure you actually deliver on what you’ve made them curious about or they may not come back for more content later.

Mistake #3 - Obviously Reading From A Script

The best, most engaging videos feel like they’re free-flowing, off the cuff, and like there was no scripting involved.

If your videos sound like you’re obviously reading from a script, you’re going to lose people’s attention.

Now, this isn’t saying that you shouldn’t use a script -- you absolutely should use them.

But, what it is saying is that if you have to use a script you’ll want to practice reading through it while also giving yourself permission to go impromptu instead of sticking to the script as strictly as possible.

This will help your videos feel more free-flowing and engaging instead of sounding like you’re obviously reading to your audience instead of talking directly to them.

Mistake #4 - Overselling

People typically don’t want to be sold. This is especially true when they’re in the mood to consume video content.

That doesn’t mean you can’t sell them, though. You just don’t want to oversell them.

Since they want to be educated, informed, and entertained, if your video is overly promotional you may lose your audience’s attention.

Instead, focus on building relationships by keeping your content dialed into what your audience needs and not forcing them or manipulating them into purchasing your offers.

This helps keep your audience engaged even after they’ve watched the video so you get other chances to entertain, educate, and inform them down the road.

Mistake #5 - Information Overload

Unless you’re creating documentaries, you have to keep one key point in mind: you’re NOT creating documentaries -- you’re creating marketing campaigns.

That means you want to avoid giving your audience so much information that they end up confused, overwhelmed, or leave your video before you get a chance to ask them to take action.

Because confused minds typically don’t buy or move forward.

To keep from making this mistake, plot out what your videos are about and the key takeaways you want your audience to get while they’re watching the videos.

Then make sure you’re only including content that adds to those takeaways and helps your audience feel satisfied with the video they’ve watched but still left wanting more from you.

Don’t overload them with information. Remember, these are marketing videos, NOT documentaries!

Mistake #6 - Unclear (or ZERO!!) Call To Actions

The goal for a marketing campaign is to raise awareness, generate leads, or drive sales.

If you aren’t using calls to action (CTAs) in your videos, you’re going to have a hard time hitting any of those goals.

Even worse is if you do include CTAs but they don’t actually tell people what you want them to do AND why it’s in their best interest to do what you’re asking them to do.

To keep from making this mistake, make sure your videos have CTAs in them and that you’re asking people to take their next steps with you.

More importantly, though, focus on helping them see the benefit of taking action with you and what’s in it for them. If you get that right, your clickthrough rate will dramatically improve.

Mistake #7 - Your Video Has No Purpose Or WHY

Creating videos just for the sake of creating videos is another recipe for low engagement and conversion rates.

Before you start creating and publishing, take time to understand your audience, what they want and need from you, their goals, the problems they’re experiencing, and how you can help solve those problems for them.

Then start mapping out your video marketing strategy -- while ensuring that each video has an underlying goal to it and a reason WHY you’re publishing it.

Make sure that reason WHY is more than just to drive leads and sales to your business, too.

You want to always keep your audience at the forefront of what you’re doing and the content you’re creating so they’re getting what they want from you.

In return, you’ll get what you want from them -- more leads and sales in your business.

Final Thoughts

When it comes to video marketing, there’s never been a better time to get started than there is today.

With the tips and steps we’ve laid out in this guide, you can ensure that your video marketing campaigns are driving an ROI for your business and that you’re cultivating long-lasting relationships with the audience you’re trying to attract.

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And with its ultra-customizable, no-coding-required video tools, you’ll get the absolute best results from your sales videos.

Select video player colors, border skins, player skins, and customized thumbnails … potentially increasing your sales video views by as much as 4X, according to some research.

Drive website traffic by adding a clickable brand logo to your video player … so anyone watching your videos can easily find out more about your products and services.

Promote a professional image by using video players that “travel” with your video … so when your videos are shared via social media, everyone sees them in a video player that displays your logo and brand colors.

Hide or display controls, like the play bar, time, volume, speed, autoplay, full-screen option and more, customizing your player to your marketing goals.


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