You guessed right. It’s the age of video marketing.

In today’s fast-paced world, whiteboard videos have become an excellent tool for communicating your product or service value. Even the growing popularity of online learning has further amplified the importance of doodle videos for creating effective learning experiences.

Whiteboard videos bring drawing images and text to life on a white background or blackboard. They are engaging and persuasive, making it a suitable tool for sales, marketing, and training.

If you are not harnessing doodle videos, then you are missing out. This article will highlight some of the reasons why whiteboard videos should be your number one marketing content.

Let’s get to it.

If you run an online business, you will most likely benefit more from creating whiteboard videos.

Here’s what you should know.

But how do you use whiteboard videos to build customer trust?

However, it doesn’t end there. Winning customer trust or loyalty may require more than a single purchase.

According to PWC research, one in three customers say they will walk away from brands after one bad experience. Even more, customers trust, recommend and repeatedly buy from brands that offer seamless product experiences.

After the initial purchase, your whiteboard videos should assist, educate and help customers achieve their goals. Self-help videos, FAQs, explainer videos can make a difference at this stage of the purchase journey. The goal is to continually improve user experience, gain trust and customer loyalty.

If you are looking to drive sales for your product or services, whiteboard videos are the perfect marketing tool. And there is evidence to show how effective they are.

Studies have shown that incorporating video into your sales and marketing campaigns increases conversion rates by 34 percent. Furthermore, top B2B and B2C companies are using video to boost sales and conversions. I bet your competitors are probably using it too.

Whiteboard videos target customers at every stage of their buying journey, from the awareness to the decision stage. During the awareness stage, whiteboard videos capture customer attention and boost your chances of selling products.

After you have gained customer attention, a well-scripted whiteboard video should draw in your prospects and maintain their interest in your story or sales pitch. During the interest phase, go ahead and communicate your brand value, product features and offers, and what makes you stand out from your competitors. Remember, your whiteboard video will not drive conversions or sales if it doesn’t address customer pain points.

How to harness whiteboard videos for conversions and sales.

Whiteboard animation software like Doodly lets you create compelling explainer videos, sales pitches, and ads that boost conversions. Without hiring a professional designer, you can create video ads, upload them across multiple sales channels, and rake in sales. You can also communicate attractive offers, serve your ads to the right audience and create compelling call-to-action that boosts conversions.

Doodly is perfect for creating ads to sell digital products such as online courses, eBooks, software products, or membership sites. Merchants also use Doodly to create videos that promote eCommerce products on their website or other online marketplaces like eBay, AliExpress, Amazon, etc. Whether your conversion goal is product signups, clicks video shares, or completed purchases, Doodly’s whiteboard video elements help you drive action

The ROI takes advertising costs like video production, ad spend, promotions, etc., into account. It also measures results like sales, conversions, impressions to determine if your investment in advertising is worth it.

Whiteboard videos enable marketers to maximize their advertising ROI. And that’s because even with minimal investments, you can achieve maximum results.

Using whiteboard videos pays off big time. About 83 percent of businesses achieve a good return on investment with video marketing. Besides, you can use tons of video production tools to create engaging whiteboard videos without breaking the bank.

To get you even more excited, Doodly helps you keep your production budget low. With this software, you no longer have to pay outrageous fees or wait for months for professional designers and videographers to create doodle videos for you. You’ll be able to create professional doodle videos with little or no design skills.

Hiring voiceover artists can run into thousands of dollars and drive your production budget over the top. With Talkia, you don’t have to hire a professional voiceover expert for your video ads.

The software allows you to create unique, professional, and human-like voiceovers. You can choose tons of male and female voices, adjust voice type, pitch and speed to give your video a unique and personalized touch.

Doodly and Talkia are perfect for creating educational and training content, video sales letters (VSLs), marketing videos, inspirational videos, explainer videos, and more.

For example, when you think of soda, you will most likely remember top brands like Coca-Cola and Pepsi.

Potential customers may not buy your product when they are first exposed to your offer. However, they will remember your brand and most likely find out more information if you left a lasting impression during the first interaction. Studies have shown that about 80 percent of shoppers could recall a video ad they viewed in the past 30 days.

Whiteboard videos help you improve brand recall because they stick to your customer’s memory. They also enhance brand awareness than audio and text combined.

But how do you use whiteboard videos to drive brand recall or awareness?

Creating memorable whiteboard videos begins with a compelling script and storyboard. If you want customers to connect to your brand, your script should address their pain points and how your solution meets their needs.

Basically, you should put out whatever information you want them to remember about your brand in a simple and engaging way.

You certainly don’t want to bore customers with all the unnecessary stuff. Else, you will lose their attention a few seconds into your video.

Here is some of the information you must include in your video

Go ahead and add other things you want to stick to your shoppers’ minds forever. And you’d be glad you did.

By combining powerful visuals, engaging voiceovers, narration, and background music, you can engage customers on a larger scale than other video types. Go ahead and harness the power of whiteboard videos to create a stunning first impression that sticks to your customer memories forever.

But why has video gained so much traction?

Customers connect and engage more with video because they are super entertaining, exciting, and easy to digest quickly.

Because our lives are too busy with activities, no one prefers to read a long text to get information about products. It’s simply boring and time-consuming. With product and explainer videos, you could simply watch the product in action, digest the story, and quickly make purchasing decisions.

Videos are excellent learning and marketing. It captures a broader audience, and even the busiest professionals or students prefer to engage with it.

For video marketers or businesses, engagements may mean different things, including:

How to harness whiteboard videos to drive engagements.

Interestingly, people watch an average of 18 hours of online video weekly. This means that whiteboard video puts you in a better position to engage with your target audience.

What makes it even more interesting is that video engagements like shares, likes, and comments amplify your brand and drive positive word of mouth for your business.

That’s not all. Video content generates about 1200% more shares than image and text combined. Such an incredible opportunity to get referrals. Isn’t it?

We get it. Emotional connections may not immediately translate to sales, but they may boost brand recall and awareness. Plus, social shares can drive traffic to your site and further increase your chances of selling to more customers. So it’s a win-win situation.

Now here’s your chance to amplify your brand. So take advantage of this by putting your best foot forward and creating a stellar impression with your whiteboard videos that are fun, interesting, and entertaining.

Nowadays, whiteboard video tools like Doodly have everything you need to create inspiring and entertaining. So there’s absolutely no excuse to miss out on this opportunity to amplify your brand and engage with customers that matter to you.

Customers’ attention spans are getting shorter and shorter by the day. It’s the age of technology. Thanks to the internet, customers now have lots of information and options at their fingertips.

Creating explainer videos is a proven strategy that does the magic for new and existing businesses. About 94 percent of marketers agree that video increased shoppers’ understanding of their product or service.

Here’s what makes it more interesting. About 98 percent of customers say they’ve watched explainer videos to learn more about a product or service. This means that your whiteboard explainer video can help you achieve three things:

How can you use whiteboard videos to your advantage?

Talking heads are no longer driving attention. Besides, lots of students think they are boring.

Whiteboard animation videos are perfect for training because they are entertaining and simple to understand. Trainers prefer this video type because it drives curiosity and interest. It also enhances the cognitive processing of information during classroom and case study sessions.

The videos you have created can also become valuable and memorable revision materials to look back on at exam time.

I guess you are buzzing to get started with whiteboard videos. For starters, Doodly has a fantastic catalog of education and training-related whiteboard video templates to help you get your project off the ground. By bringing Doodly into your classroom, you open the door to a visual, interactive, and incredible learning experience.

Mobile devices have become an everyday necessity, and their dominance will continue to soar. According to eMarketer, the average person in the US spends an average of three hours on their mobile phones per day. It’s no surprise as mobile phones break the barrier of time and space, thus allowing people to shop, learn, interact, communicate and earn.

When it comes to grabbing customer attention, mobile video content does it all. About 98 percent of millennials watch videos on mobile daily. Furthermore, studies have also shown that mobile users engage more with video than desktop users. So if you are not using whiteboard videos, you miss an opportunity to reach, engage and convert customers on their preferred device.

How can brands harness the power of videos to create incredible mobile experiences?

Mobile captures customer’s full attention, at work, at home, or on the go. This means that brands like yours now have the opportunity to reach people anytime and anywhere.

Although mobile customers are invested in video content, your content should be top-notch and deliver incredible experiences at every stage of their buying process.

Whiteboard videos enable marketers to reach customers on their favorite devices. You can create in-the-moment experiences that boost conversions, sales, and repurchases.

First and foremost, you need to identify your target audience and their needs. Remember, your customers will quickly move on to the next video if it doesn’t appeal to them.

Plus, spicing up your video with fun elements keeps your audience glued to the end.

Be sure to optimize your video for a seamless and distraction-free viewing experience across multiple social media channels. Doodly whiteboard animation software allows you to create whiteboard videos that cater to different retail touchpoints and deliver omnichannel experiences. With this software, you can export your whiteboard animation videos in various file formats, sizes, and resolutions from web-ready to full 1080p HD.

Whether you are looking to increase sales, signups, likes, shares, go ahead and use precise targeting and compelling call-to-action that deliver significant results.

The stats say it all.

Whiteboard video is the perfect video type for engaging your overseas customers. With this video type, you can

How can businesses harness video to achieve results in international markets?

Your video content, strategies, and practices that were remarkably successful at home may not suit customers in different countries. That being said, you need a well-executed marketing strategy to achieve valuable results.

Doodly whiteboard video software lets you create videos that are not only memorable but suitable for a global viewership. Thanks to the unique blend of visuals, narrations, and text, you can seamlessly connect with audiences who aren’t English speakers.

In addition, Doodly offers a wide range of features to help you tailor your videos for international audiences. You can:

There you have it. Whiteboard video is a powerful tool that delivers significant marketing results for brands and businesses of all sizes.