Likewise, you’ll also want to consider your target audience. For instance, what are your prospects’ hopes, dreams, and fears? And what stage of the buying lifecycle are they in?

By identifying who your best prospects are–as well as their fears, frustrations, and desires–you’ll develop a clearer picture of what your video needs to accomplish.

Although a video script isn’t required to make a whiteboard video, a voiceover can reinforce your video’s overall message and professionalism. So, if you do opt to use a video script, this is the stage where you’ll want to start writing.

There are probably as many ways you could write your video script as there are videos out there. However, for the sake of simplicity, we’ll cover one popular script writing formula that’s used in a lot of whiteboard videos:

Let’s take an in-depth look at each one of these components.

A popular script writing approach is to tell a story about a character who represents one of your customer personas. For instance, take this video by EZ Repair Hotline:

Joe’s a busy guy … even on weekends, he’s stealing glances at his phone while he’s in the movie theater, trying to stay on top of work-related issues. As you can see, this intro sets the stage for introducing the solution, EZ Repair Hotline.

This video is a great example of how you can use storytelling about a customer persona to follow the problem-solution format.

Once you’ve identified the problem your customers are facing and hinted at their stress/anger/frustration/disappointment, you’re ready to reveal your solution.

Now’s a good time to point out that you don’t want to be shy here. When you mention the product or service you’re marketing, be sure to mention its name at least twice. That way if people don’t watch your video in its entirety, you can still promote brand recall.

At this point in your video, you’ll also want to clearly state what your product or service does. For instance, in the EZ Repair Hotline video, we learn that EZ Repair takes tenant calls, coordinates repairs with vendors, obtains necessary approvals, and makes sure repairs are completed successfully.

A benefit is what Joe would enjoy as a result of using EZ Repair Hotline (more quality time, less stress, etc.). So, in this section of your script, you’ll want to stop discussing the features of your solution and instead, focus on how it’ll improve prospects’ lives.

You’ll notice that those CTAs are very direct, rather than wishy-washy or tentative. That’s important, because which do you think is more likely to get prospects to take action: “If you think you might want to learn more, check out xyz.com” or “Go to xyz.com now”? Yep, you guessed it—the latter one.

As you can see, it’s not too difficult to write a video script, although it can take some time to get it just the way you want it.

To speed up the process, you may want to consider copywriting software like Automatic Script. Automatic Script asks you questions about your product or service, then uses proven copywriting formulas to create high-converting video scripts for you.

No matter how you choose to create your script, once you have one you like, it’s time to move on to the next step …

During this step, you’ll want to put your story down on paper, visualizing which animations will appear alongside the words of your script.

Although this may sound tedious, you definitely don’t want to skip this part. There are several good reasons for creating a storyboard before you begin actually making your video:

Pacing – When you start imagining the scenes that’ll appear as your script is being read, you may realize that one scene has too many words … whereas another scene doesn’t have enough. That’s why storyboarding is a fundamental part of the video creation process.

By matching the words in your script to the scenes you plan to create, you’ll have a good feel for how well you’ve paced your story … before investing time, money, and effort into a video that doesn’t flow well.

Organization – By taking the time to plan out your video in advance, you’re much more likely to create a video that helps you achieve your desired results.

By contrast, if you skip over this step, you run the risk of a poorly executed video … the kind that requires you to throw out all your hard work and begin again.

Teamwork – If you’re working with a group, you’ll need to get your teammates on board. After all, you want them to buy into the video’s concept, and to do that, they need to know what it is you’re envisioning.

A storyboard creates a visual representation of the proposed video, so stakeholders understand what the end result will look like.

As you can see, while storyboarding does take a little bit of time, it’s far better than having to rework your efforts further down the road due to a lack of planning.

So, how do you go about creating a storyboard? The easiest way is to simply draw one out by hand, but you can also use free software like Storyboarder.

Once you’re satisfied with your storyboard, it’s time to …