Thursday, October 27, 2022
Undeniably video has become a powerful tool for sales, marketing, training, and development. According to Cisco, online videos will account for over 82% of consumer internet video traffic by 2022. That’s a whopping 15 times increase since 2017!
So if you’re not already taking advantage of videos in your content marketing strategy, you’re missing out, and it’s time to jump on the bandwagon. There’s a common saying, “a picture is worth a thousand words.” So think about how effective the combination of video, images, and sound can be, especially for engaging your audience and explaining complex concepts.
Nowadays, animated handwriting software makes it easy for companies and professionals to create unique and engaging animated videos at scale. With a simple drag and drop tool, users can create budget-friendly videos that raise brand awareness, educate customers about products, and increase sales.
Keep reading to discover the features of animated handwriting software and how you can use it to create high-converting videos.
Animated handwriting software enables content creators to make moving graphics, animations, and videos from visual files. Because animations are fun to behold, brands and animators use this software to create exciting content.
What makes this content type special is that your audience gets to see the story unfold before their eyes. As the animated handwriting software draws the image or writes each line of text, your audience is automatically drawn into your story. This process keeps the viewer engaged and increases the likelihood of conversion.
For artists and freelancers working with a lean budget, this software brings multiple video creation elements together in one place. Rather than spend tons of money hiring a creative designer, you can build incredible content from existing or premade animation templates
So if you’re looking to create promotional content, animated videos are visually engaging. On top of that, using animated handwriting tools makes it very easy. Within a few minutes, you can drag and drop design elements, create and share your video, and get results quickly.
Animated videos are not limited to commercials or ads. Trainers can use this software to create classroom-friendly videos for students. Depending on your software choice, you can get tons of hand-drawn or computer-generated images and characters to perfect your story. What makes it more exciting is that you can also add voiceovers, music, and sound effects that bring more context to your video.
Animated handwriting software like Doodly has lots of interesting features and functionalities. Users can…
There are many ways animated handwriting tools can drive value for your business. As mentioned earlier, this software can be used for business, education, entertainment, nonprofits, etc.
Animated explainer videos are proven to increase sales and conversions. With animated handwriting tools, you can create videos to announce new products, major events and keep your clients engaged with video marketing.
You might think you need a big budget to create your sales pitch. Luckily, Doodly makes it super affordable and easy. Best of all, you can create your pitch in a variety of styles, add a personal touch and drive in sales quickly.
Consumers now look up to brands to provide video support. About 68% of customers prefer to watch a video, rather than call a business or speak to support. With self-help or support videos, your company can influence customer buying decisions and enhance trust.
Doodly lets you create animated whiteboard videos that explain how customers can use your product or service, or FAQ videos that give your clients the answer they need even when your office is closed.
Animated videos are attention magnets. That’s why they’re excellent for driving employee or team engagement.
For instance, an engaging animated video can provide that daily dose of motivation and inspiration your team needs to smash its daily goals. So you can present your animated video during team meetings or onboarding sessions for new hires.
Doodly provides all the elements you need to create videos that match your message’s tone and resonate with your target audience.
Investing in employee development helps you retain a productive and motivated workforce. However, you need to use interesting content to drive engagement and ensure that knowledge is retained.
If you want to create the right training content for your team, animated handwriting software does the trick. With tools like Doodly, you can create staff training videos, boost communication across teams, improve workforce development, and minimize staff attrition.
Animated handwriting software empowers educational institutions and trainers to create learning materials in a style that works for them. You can create videos with several modules on a wide range of subjects.
Here’s why animated videos are effective tools for education and training.
Most animated handwriting software comes with many similar tools and features to enable you to play around with design elements. Whether you’re using Windows or Mac, you’ll most likely get a similar interface. However, the workspace, layout, and location of features, menus, and elements may differ from app to app.
Let’s take a quick look at some of the basic features of animation handwriting software.
Most animated handwriting tools come with whiteboards or white backgrounds. But tools like Doodly offer much more than white backgrounds. You’ll also get blackboards, greenboards, and glassboards.
And that’s not all. Doodly also allows users to customize their backgrounds using their preferred color or image. Brands can upload images that reflect their unique style and use them throughout the duration of the video.
Animated handwriting software comes preloaded with images and scenes to help you set the tone for your story.
Before you choose your scene, think of the message you want to convey to your audience. This will help you decide if you need to use one or multiple scenes with different images and props.
Doodly has tons of scenes in all kinds of business categories, so you can establish the perfect, industry-specific background for your video. Each scene contains multiple assets, characters, and props.
You also have the option of editing these scenes to remove assets and images from the background, should you choose to do so.
Characters are critical assets in animated handwriting tools. They make your video more meaningful, and without them, your audience may not relate to your story.
Whiteboard animation tools typically come with preloaded characters. Each character may have multiple poses and expressions, exhibiting different personality types.
For instance, your story’s main character may have different expressions indicating happiness, sadness, or elation. He/she may also take on different poses (i.e. sitting, thinking, standing, et.) or occupations, like a doctor, engineer, stockbroker, fireman, etc.
Another essential feature you should look for in animated handwriting software is props. Properties (props) include items that belong to the characters in your stories. And when you use them correctly, props allow your audience to connect to your story.
For instance, let’s say you’re creating a music scene. Props like a guitar, saxophone, drum set, microphone, and speakers will go a long way toward making your video more realistic.
Remember, the goal of whiteboard animation is first to grab customers’ attention, and then engage … using the wrong image or props can create a disconnect between you and your target audience.
Text is a basic styling feature for animated handwriting tools. You’ll find lots of built-in font types and other styling options such as color, size, opacity, and more. In fact, Doodly allows you to import and use your favorite custom fonts, so your videos experience the ultimate in personalization.
One of the features that stands out in animated handwriting tools is the drawing hand. It’s the combination of the drawing hand, illustrations, and narrations that brings your videos to life.
And with a tool like Doodly, you can change the hand’s color or position. Doodly also lets users choose between male and female hands to give their content a more unique and personalized touch. And if you want to keep your hand animated, you always have the option of using 2D or 3D cartoon hands to sketch out your ideas.
The goal of animated videos isn’t just to move images around on a whiteboard. It’s to tell an engaging story that drives action.
Narrations remain one of the most effective ways to tell your story in a captivating way. Think of your voiceover as commentaries that let users in on the series of unfolding events. Just like football commentaries, your narrations should be relatable and appeal to your target audience.
Animation handwriting tools have microphone tabs that enable you to record voiceovers into the software itself. You can simply click the mic and start talking, and the software will automatically add the narration to your project. And if you aren’t comfortable with recording voiceovers directly, Doodly also allows you to import voiceovers created with other tools.
Please take a moment to think about what it feels like to watch a movie without background music or sound effects. If you’re guessing it’d be boring, dry, and uninteresting, you’re right!
Although your audience is not supposed to fully pay attention to background music, using the right music fills the silence between scenes. Additionally, it produces a special atmosphere that evokes different feelings in your viewer’s mind.
Similarly, sound effects connect your audience to the events and actions happening in each scene. For example, if your character is playing the guitar, it would be great to use a guitar sound to depict music. Otherwise, your audience will get lost in the action.
Doodly has a rich library of music tracks and sound effects. You can also import your own music tracks and sound effects if you want.
Creating a whiteboard video from scratch may seem challenging if you’re new to the animation world. Fortunately, Doodly provides tons of premade video templates to help you get started quickly. These templates cut across several categories, such as:
Doodly’s templates are very easy to use. You can quickly update a template with your brand name, edit your product offerings, tweak elements like images and characters, and launch your video within a few minutes.
In animated handwriting software, there’s a timeline across your application window, usually coded with numbers. This feature allows you to time what happens and when. You can add multiple scenes to your video timeline and adjust the events that occur at the beginning and end of each scene. For example, you can set your video to erase the drawing at the end of each scene.
The timeline also has tabs where you can select, edit and trim background music or voiceovers for each scene or segment of the video.
Oftentimes you need only consult the help menu or software manual to find what you are looking for. As mentioned earlier, the names for the features and locations may vary just enough but watching walkthrough tutorials for that software may help you navigate the tool better.
Before you go into the technical aspect of using animated handwriting software, your first real steps should include planning, design, and scriptwriting.
You’ll need a story that resonates with your target audience. So think about your customers, target audience profile, and the actions you want them to take at the end of your video (call-to-action). Everything you’ll write or show on your video should lead up to the call-to-action.
Furthermore, your storyline and target audience will determine…
Whether your video is for marketing or educational purposes, it should focus on communicating value or solving customer problems in an appealing manner.
But whether you want to plan the whole video before you start or unleash your creativity as you go along, we’ll go over some basic steps to create your first video in the next section.
Once you’re ready to start, open your Doodly software and click on “create a new video.” Next, you’ll need to title your video, select a background style, and set your video resolution, height, and width. If you’re not sure of the best settings to use, you can always just go with the default settings.
Once you’ve created your video project, you’ll have a blank workspace you can use to start making your video. If you’re new to the animation world, using premade scenes is a great starting point. You can scan through a large selection of premade scenes to find one that will help you tell your story.
Better still, you can use select video templates that capture most of your ideas at once. Doodly has tons of premade scenes and video templates to help you get your project off the ground. You’ll certainly find templates covering every video category you can think of.
Because premade scenes are made up of different characters, props, text, and other elements, you can add, rotate, resize or delete them for every scene. Plus, you can adjust their positions in the scenes by moving them forward and backward or replace them with more appropriate ones.
The next thing to do is select the order in which the illustrator will draw the items in every scene, the duration for each item to be drawn, and the delay timing before the subsequent item is drawn. This function is critical for planning your video structure and length. You certainly don’t want your audience to misinterpret your video, get bored and stop viewing the video halfway.
Another way to reduce your video duration is to select the items to be drawn. If you don’t want the software to draw some elements like the background, simply set that element’s duration to 0.
After creating your first scene, you can go to the timeline to add multiple scenes to your video. You might also want to change the background for your next scene from a whiteboard to a glassboard or custom board. Plus, you may want to switch from a human hand to a cartoon hand
The software lets you choose how your animations exit each scene. The options include swiping up, down, left, right, or erasing the drawing.
The beautiful thing is that these settings allow you to modify those little details that matter to your brand.
The next step after scenes is to record your voiceover using the built-in recording feature. Before you start, you need to have a functional microphone connected to your device.
Go ahead, click on the “add voiceover” symbol, and then the microphone on your timeline to start recording. You can also import your voiceover recorded from another software into your video. After your recording, you can preview your audio to know if the volume is optimal or not.
There’s also an option to adjust your volume and keep it at optimal levels or trim your audio to a certain length. Like voiceovers, you can click on the music tab on your timeline to add music. As mentioned earlier, Doodly has lots of royalty-free music to give your video the ideal mood.
Another important feature that lets you appeal to a wide audience is the use of subtitles. For people who are hard of hearing or those who love to watch videos without sound, subtitles enable them to connect to your content.
With subtitles, you can also communicate with your audience in multiple languages. When you click on the scene settings, you can write your subtitles and change your subtitles’ font size, colors, and background.
Now that you’ve created your first video, it’s time to save, preview and export it for use. When you click on “export,” you can select the video quality, resolution, frames per second, format, and destination where you want to save the video.
With Doodly, you can export your project in different file formats, including MP4, MKV, OGG, and WebM. Other export options include:
If you want to learn more about using animated handwriting software, visit the Doodly tutorial page. You’ll get tons of tips on how to create excellent animation videos.
Animated handwriting software allows businesses and professionals to create beautiful and engaging animated videos covering a wide range of topics, including sales, marketing, training, customer service, and education.
These tools provide a wide range of features, characters, and elements to enable you to create content that grabs audience attention and drives engagement. You can simply drag and drop video elements, make a few adjustments, and your video will be ready within a few minutes.
There are numerous animated handwriting tools on the market, but Doodly is a standout tool for video marketers, brands, amateur, and professional content creators. That’s because it is very easy to use. You don’t need prior technical or professional design skills to create a video with Doodly.
Bottom line? If you’re looking for animated handwriting software that creates engaging and high-converting videos, you need Doodly!
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