Saturday, July 01, 2023
Today, video has become the “go-to” type of content for consumers so it doesn’t matter what your industry or goals are, video *should* be a part of your strategy.
A recent study from Hubspot has shown there’s a definite shift happening.
When it comes to marketing your business using video content, there’s a TON of different software you can use to gain a competitive edge.
In this guide, we’re going to cover 10 of the best video marketing tools you’ll want to consider if you’re tapping into the video content wave marketers & entrepreneurs are riding right now.
We’ll break down how to start taking advantage of this underused and often-misunderstood marketing strategy so you can start building steam -- before your competition does.
If you want to grow your business online, you NEED to give your audience what they’re looking for.
In 2023 and beyond, that means video content that answers questions, solves problems, and guides them deeper down their customer journey.
Video is critical for helping you grab attention, establish and nurture relationships, and then give yourself an opportunity to convert that attention into new leads and sales.
To help you avoid making major mistakes or suffering through any of the issues and problems that come with using the wrong video marketing tools, here are 10 of the best video marketing software services you can use right now.
Voomly is currently one of the best, fastest, most robust interactive video hosting services that makes it easy to bring your videos to life and set your brand apart from the competition.
It helps you take your audience from passively consuming your content to actively engaging with it and lets you keep them moving forward through their customer journey.
But, more importantly, it gives you access to The Voomly Cloud, a full stack of video tools that help you convert more of the attention you’re grabbing into leads, customers, sales, relationships, and loyal audiences that keep coming back for more.
If you aren’t already using Voomly, you can give it a test run for a full 14-days by clicking here. Voomly is currently one of the easiest to use video hosts focused solely on making sure you get as much traction as possible from your video marketing efforts.
If you’re creating explainer, instructional, and educational videos and want to break down complex topics in a way that makes it easy for people to understand, Doodly is one of the best tools you can use.
Doodly is a simple-to-use whiteboard animation software that makes it easy to create “doodle” videos even if you’re not a designer or technical person.
And even though it’s incredibly easy to create doodle videos using Doodly, don’t let the ease of use fool you -- these videos look like they were designed and edited by professionals.
So if you’ve been on the fence about using whiteboard and doodle videos in your marketing, or you’ve avoided it because you thought they were too hard to create, it’s worth giving Doodly a try.
When you start your free 14-day trial of Voomly Cloud, you’ll get instant access to Doodly, as well.
With such short attention spans these days, you need new, creative ways to not only grab attention but to keep that attention so you get a chance to convert it into real revenue for your business.
That’s where tools like Toonly can help.
Toonly is how you create content that’s easy to digest and enjoyable to watch even if you’re not a professional animator or have a massive studio dedicated solely to animating your content.
Animated videos are currently one of the best ways to inform and educate while telling stories that people love to engage with.
These videos can be used for everything from your ads, to your squeeze pages, your sales pages, tutorials, courses, explainers, and even to help reduce your customer support requests.
If you aren’t already using animated videos in your marketing, you can give Toonly a try by clicking here.
When you want to quickly record a desktop tutorial or a talking head video, Loom is one of the best services you can use.
It lets you record and share your screen with the touch of a button and integrates directly into your web browser so you can easily record yourself and what you’re doing.
If you want to create screencasts, screen shares, and screen flows for tutorials, instructionals, or in your customer service, this is one of the best tools you can use today.
And if you aren’t already using it, you can click here to start your free account and install the web extension into your browser to start recording videos right now.
#5: People Builder
Video content is one of the best ways to build a strong brand -- one that people remember and rely on when they start looking for products and services similar to what you offer.
Creating a mascot for your business using a tool like People Builder is one of the easiest ways to start developing the strong brand that people want to remember.
Whether it’s a mascot like the Geico Gecko or an animated version of your founder and CEO, People Builder lets you create custom animated characters for your video marketing in just a few minutes.
With People Builder, You Get:
Plus, it comes with Voomly Cloud so you get access to multiple other tools featured on this list all for one low subscription. If you haven’t already tried People Builder, click here now to try it out.
Monitoring the performance of your video marketing campaigns is how you determine what works so you can replicate those same results in future campaigns.
TubeBuddy is one of the best tools available for helping you optimize your YouTube channel and set yourself up for more growth and, ultimately, more success on the platform.
With it, you can research tags to use on your videos, keywords you may be able to rank for, split test your videos to determine the best time to publish, monitor your competitors, generate thumbnails, track your rankings, and so much more.
You can start a free TubeBuddy account by clicking here.
Talkia is another tool from the Voomly Cloud suite that is perfect for VSLs, audiobooks, ads, training videos, and any video where you need to create voiceovers but aren’t comfortable getting on the mic.
Talkia gives you an easy-to-use interface that’s compatible with most video software programs if you choose to use it outside of the Voomly Cloud suite.
You Also Get:
This tool lets you quit hunting for a freelancer who can perform the voiceovers for you, saving even more time and money and letting you produce these videos in a matter of minutes -- instead of weeks.
If you use (or want to use) voiceovers in your business, give Talkia a try by clicking here.
vidIQ is one of the most advanced growth tools for video marketers, entrepreneurs, and creators.
It gives you unique insights into your video marketing campaigns so you can understand what’s working, figure out what needs to be cut, and quickly tell how effective your tests and ideas are performing.
vidIQ uses advanced artificial intelligence to give you daily personalized ideas to help boost your growth, save you hours of researching, get ahead of trends that are developing, and create new trends that your competition will be forced to follow.
If YouTube is a part of your video marketing strategy (it should be!), vidIQ will help you build more momentum faster than ever -- and you can give it a free test run to see how powerful it really is.
Livestreams are an incredibly powerful strategy for gathering large audiences -- and engaging with them on a level that other types of video can’t touch.
With Wirecast, you can easily set up professional livestreams using a host of different options.
On your streams, you can bring in remote guests, inject social media comments (with moderation capabilities), animations, transitions, and produce video content that rivals some of the highest-level production studios -- without being a professional producer.
Right now, it’s one of the easiest to use, turnkey livestreaming solutions available.
Don’t let the price tag fool you, though. Even though it is a bit pricey, you tend to get what you pay for with services like this.
We recommend using the free trial period to give it a solid test drive before committing to purchasing it.
A big part of making your video marketing campaigns as effective as possible, especially when they’re promoting your products and offers, is making sure those products and offers look as polished as possible.
A tool like Pyks helps you represent your products and offers in the best light so you increase their perceived value -- which directly translates into how much you’re able to charge for them.
With more than 200 different types of eCovers to choose from, it doesn’t matter what you’re selling -- you can feature your products at every angle and Pyks gives you maximum flexibility and creative control over the entire process.
If you want to make sure your products look as premium as possible, even if you’re not a tech-savvy designer, you can get a free trial of Pyks when you subscribe to Voomly Cloud.
If you want all the time, energy, and money you spend on video marketing to be as effective (and as profitable) as possible, the right tools and software can be a gamechanger.
Each of the tools we’ve featured in this guide made it to the top of the list of the best video marketing software available today because they’re affordable, effective, intuitive and easy to use, as well as proven to help even the most novice creators become professionals as quickly as possible.
8 Min Read
Video marketing is a preferred method to promote business these days. It is a great marketing tool that can help you stay relevant and help guide potential clients towards you. […]
8 Min Read
Did you know that a customer review is the most important factor in your SEO strategy? It can be hard to get and keep customers, but once they move to […]
8 Min Read
Have you ever seen a product that made your head turn? It caught your attention, right? Now, that doesn’t necessarily mean you were interested in the product, but for some […]
Voomly is the perfect platform to host videos advertising your brand.
And with its ultra-customizable, no-coding-required video tools, you’ll get the absolute best results from your sales videos.
Select video player colors, border skins, player skins, and customized thumbnails … potentially increasing your sales video views by as much as 4X, according to some research.
Drive website traffic by adding a clickable brand logo to your video player … so anyone watching your videos can easily find out more about your products and services.
Promote a professional image by using video players that “travel” with your video … so when your videos are shared via social media, everyone sees them in a video player that displays your logo and brand colors.
Hide or display controls, like the play bar, time, volume, speed, autoplay, full-screen option and more, customizing your player to your marketing goals.
30-Day Money Back Guarantee
If you are not completely satisfied with Voomly within 30 days, we will refund 100% of your payment. Just email us at firstname.lastname@example.org and every penny will be gladly refunded to you within the first 30 days. Nothing could be more fair than that.