10 Best Video Marketing Software To Use Right Now

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Saturday, July 01, 2023

Today, video has become the “go-to” type of content for consumers so it doesn’t matter what your industry or goals are, video *should* be a part of your strategy.

A recent study from Hubspot has shown there’s a definite shift happening.

When it comes to marketing your business using video content, there’s a TON of different software you can use to gain a competitive edge.

In this guide, we’re going to cover 10 of the best video marketing tools you’ll want to consider if you’re tapping into the video content wave marketers & entrepreneurs are riding right now.

We’ll break down how to start taking advantage of this underused and often-misunderstood marketing strategy so you can start building steam -- before your competition does.

But, first…

WHY It’s Important To Use The “Right” Video Marketing Software

If you want to grow your business online, you NEED to give your audience what they’re looking for.

In 2023 and beyond, that means video content that answers questions, solves problems, and guides them deeper down their customer journey.

Video is critical for helping you grab attention, establish and nurture relationships, and then give yourself an opportunity to convert that attention into new leads and sales.

In terms of statistics:

  • More than 87% of video marketers report satisfaction with the ROI from their video marketing efforts.
  • 78% of marketers and entrepreneurs have reported increased sales resulting from their video marketing campaigns.
  • ​90% of people rely on video content to learn more about services and products they’re interested in.

And as popular as video content is becoming and as effective as video marketing can be, you don’t want to roll the dice with the software you’re using and risk:

  • Creating poor-quality videos that nobody actually wants to watch.
  • ​Data issues, SEO issues, and so, so much more.
  • ​Videos that fail to get your message across and resonate with your audience.
  • ​Rising (and even spiraling) software costs that are hard to recoup.
  • ​Wasted time and energy for you and your team.

10 Best Video Marketing Software To Use Right Now

To help you avoid making major mistakes or suffering through any of the issues and problems that come with using the wrong video marketing tools, here are 10 of the best video marketing software services you can use right now.

#1: Voomly

Voomly is currently one of the best, fastest, most robust interactive video hosting services that makes it easy to bring your videos to life and set your brand apart from the competition.

It helps you take your audience from passively consuming your content to actively engaging with it and lets you keep them moving forward through their customer journey.

When you use Voomly, you’ll get access to:

  • Invisible Video Squeeze Players
  • ​Interactive Video Funnels
  • ​Customizable Branding
  • ​Interactive Elements
  • ​Advanced Analytics
  • ​Ridiculously Fast Hosting

But, more importantly, it gives you access to The Voomly Cloud, a full stack of video tools that help you convert more of the attention you’re grabbing into leads, customers, sales, relationships, and loyal audiences that keep coming back for more.

If you aren’t already using Voomly, you can give it a test run for a full 14-days by clicking here. Voomly is currently one of the easiest to use video hosts focused solely on making sure you get as much traction as possible from your video marketing efforts.

#2: Doodly

If you’re creating explainer, instructional, and educational videos and want to break down complex topics in a way that makes it easy for people to understand, Doodly is one of the best tools you can use.

Doodly is a simple-to-use whiteboard animation software that makes it easy to create “doodle” videos even if you’re not a designer or technical person.

And even though it’s incredibly easy to create doodle videos using Doodly, don’t let the ease of use fool you -- these videos look like they were designed and edited by professionals.

Here’s What Doodly Gives You:

  • Drag and Drop Animation Creation
  • ​Massive Media Library of Templates, Stock Images & More
  • ​Easy To Use Video Editing Capabilities
  • ​Customizable Branding (and more!!)

So if you’ve been on the fence about using whiteboard and doodle videos in your marketing, or you’ve avoided it because you thought they were too hard to create, it’s worth giving Doodly a try.

When you start your free 14-day trial of Voomly Cloud, you’ll get instant access to Doodly, as well.

#3: Toonly

With such short attention spans these days, you need new, creative ways to not only grab attention but to keep that attention so you get a chance to convert it into real revenue for your business.

That’s where tools like Toonly can help.

Toonly is how you create content that’s easy to digest and enjoyable to watch even if you’re not a professional animator or have a massive studio dedicated solely to animating your content.

Here’s What Sets Toonly Apart:

  • Super Simple Drag & Drop Animation Tool
  • ​Customizable Movements & Animations (no tech experience necessary)
  • ​Vast Library of Backgrounds, Scenes, Characters & More
  • ​Huge Audio Library

Animated videos are currently one of the best ways to inform and educate while telling stories that people love to engage with.

These videos can be used for everything from your ads, to your squeeze pages, your sales pages, tutorials, courses, explainers, and even to help reduce your customer support requests.

If you aren’t already using animated videos in your marketing, you can give Toonly a try by clicking here.

#4: Loom 

When you want to quickly record a desktop tutorial or a talking head video, Loom is one of the best services you can use.

It lets you record and share your screen with the touch of a button and integrates directly into your web browser so you can easily record yourself and what you’re doing.

Loom Lets You:

  • Share & Record Your Screen with a Touch of a Button
  • ​Record Yourself & Easily Create Great Talking-Head Videos
  • ​Edit, Share & Collaborate within The Tool (easily!)

If you want to create screencasts, screen shares, and screen flows for tutorials, instructionals, or in your customer service, this is one of the best tools you can use today.

And if you aren’t already using it, you can click here to start your free account and install the web extension into your browser to start recording videos right now.

Video content is one of the best ways to build a strong brand -- one that people remember and rely on when they start looking for products and services similar to what you offer.

Creating a mascot for your business using a tool like People Builder is one of the easiest ways to start developing the strong brand that people want to remember.

Whether it’s a mascot like the Geico Gecko or an animated version of your founder and CEO, People Builder lets you create custom animated characters for your video marketing in just a few minutes.

With People Builder, You Get:

  • An Easy-to-Use Drag & Drop Interface
  • ​A Tool That Combines Perfectly with Doodly
  • ​52 Million Unique Customizable Character Combinations
  • ​A Huge Range of Facial Expressions (and other customizable elements)

Plus, it comes with Voomly Cloud so you get access to multiple other tools featured on this list all for one low subscription. If you haven’t already tried People Builder, click here now to try it out.

Monitoring the performance of your video marketing campaigns is how you determine what works so you can replicate those same results in future campaigns.

TubeBuddy is one of the best tools available for helping you optimize your YouTube channel and set yourself up for more growth and, ultimately, more success on the platform.

With TubeBuddy, You Get Growth Hack Tools Like:

  • Various AI Tools
  • ​Robust SEO Studio
  • ​Vast Collection of Promotion Tools
  • ​In-Depth Analytics
  • ​Productivity Tools

With it, you can research tags to use on your videos, keywords you may be able to rank for, split test your videos to determine the best time to publish, monitor your competitors, generate thumbnails, track your rankings, and so much more.

You can start a free TubeBuddy account by clicking here.

#7: Talkia

Talkia is another tool from the Voomly Cloud suite that is perfect for VSLs, audiobooks, ads, training videos, and any video where you need to create voiceovers but aren’t comfortable getting on the mic.

Talkia gives you an easy-to-use interface that’s compatible with most video software programs if you choose to use it outside of the Voomly Cloud suite.

You Also Get:

  • Advanced Text-to-Speech Technology
  • ​Customizable Voices, Tones, Styles & More
  • ​Transform Your Voiceovers into Multiple Languages
  • ​Easy-to-Use, Intuitive Interface

This tool lets you quit hunting for a freelancer who can perform the voiceovers for you, saving even more time and money and letting you produce these videos in a matter of minutes -- instead of weeks.

If you use (or want to use) voiceovers in your business, give Talkia a try by clicking here.

#8: VidIQ

vidIQ is one of the most advanced growth tools for video marketers, entrepreneurs, and creators.

It gives you unique insights into your video marketing campaigns so you can understand what’s working, figure out what needs to be cut, and quickly tell how effective your tests and ideas are performing.

vidIQ Gives You Access To:

  • Amazing Keyword Tool
  • ​AI-Assisted Content/Topic Planning
  • ​Competitor Analysis

vidIQ uses advanced artificial intelligence to give you daily personalized ideas to help boost your growth, save you hours of researching, get ahead of trends that are developing, and create new trends that your competition will be forced to follow.

If YouTube is a part of your video marketing strategy (it should be!), vidIQ will help you build more momentum faster than ever -- and you can give it a free test run to see how powerful it really is.

Livestreams are an incredibly powerful strategy for gathering large audiences -- and engaging with them on a level that other types of video can’t touch.

With Wirecast, you can easily set up professional livestreams using a host of different options.

On your streams, you can bring in remote guests, inject social media comments (with moderation capabilities), animations, transitions, and produce video content that rivals some of the highest-level production studios -- without being a professional producer.

Wirecast Lets You:

  • Easily Add Different Video & Audio Sources
  • ​Simultaneously Stream to Several Platforms
  • ​Use A Huge Array of Graphics, Stock Media & Animations

Right now, it’s one of the easiest to use, turnkey livestreaming solutions available.

Don’t let the price tag fool you, though. Even though it is a bit pricey, you tend to get what you pay for with services like this.

We recommend using the free trial period to give it a solid test drive before committing to purchasing it.

#10: Pyks

A big part of making your video marketing campaigns as effective as possible, especially when they’re promoting your products and offers, is making sure those products and offers look as polished as possible.

A tool like Pyks helps you represent your products and offers in the best light so you increase their perceived value -- which directly translates into how much you’re able to charge for them.

Here’s What You Get With Pyks:

  • Eye-Catching Book Covers, Course Material, Product Design & More
  • ​Access To Dozens of Templates
  • ​Huge Library of Stock Images and Other Resources
  • ​Simple To Use, Intuitive Interface

With more than 200 different types of eCovers to choose from, it doesn’t matter what you’re selling -- you can feature your products at every angle and Pyks gives you maximum flexibility and creative control over the entire process.

If you want to make sure your products look as premium as possible, even if you’re not a tech-savvy designer, you can get a free trial of Pyks when you subscribe to Voomly Cloud.

Final Thoughts

If you want all the time, energy, and money you spend on video marketing to be as effective (and as profitable) as possible, the right tools and software can be a gamechanger.

Each of the tools we’ve featured in this guide made it to the top of the list of the best video marketing software available today because they’re affordable, effective, intuitive and easy to use, as well as proven to help even the most novice creators become professionals as quickly as possible.

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