As you might expect, customers can often see through UGC when it’s not authentic.

That’s why Glossier stands out.

Glossier’s video marketing strategy is almost entirely founded on UGC video content provided by fans, which they upload to their Instagram channel.

But Glossier makes a point of never paying for its UGC.

This approach boosts trust and credibility and has helped Glossier hit a valuation of around $390 million.

Video funnels are the 2023 upgrade to the traditional sales funnel.

Many sales funnels work like this:

In the past, you needed three separate pages to build this funnel.

Now you can do all three with a single video.

For example, with a video funnel you can ask users to enter their email address right inside the video window.

You can redirect them to a new video without switching website pages, and you can add buttons at a specific timestamp with buttons to more videos or a checkout page.

Video funnels are a new video marketing technique in 2023 which is fast catching on.

Voomly is one of the first platforms to offer video funnels.

If you sell products or services via your website, then a video funnel could be the answer to growing your email list and generating more leads and sales.

The ClickFunnels group acquired Voomly in 2021 specifically to help its audience start using our video funnels.

It all started when ClickFunnels co-founder Russell Brunson stumbled across a video.

The video was of Brad Callen, the original creator of Voomly.

Brad had managed to generate 735,127 email addresses from a single video by pausing the content half-way through and asking viewers to enter their email opt-in to keep on watching.

You can see a live example of a video funnel right on the Voomly homepage.

The thumbstop rate is the rate at which viewers stop scrolling and watch past the first 3 seconds of your video.

The thumbstop rate is crucial for success in selling online.

If you can’t get viewers to watch past the first three seconds of your video, then you’ll never get them to stick around and find out what you’re selling them.

In fact, many video marketers find the thumbstop rate is the single-most important video marketing idea to focus on.

Here’s a few ideas you can use to improve your thumbstop rate:

A thumbstop rate of 20-30% is usually considered good.

It means that 20-30 out of every 100 people stopped scrolling to watch past the first 3 seconds of your video.

But we found a video with a 55% thumbstop rate.

The marketing team at Funnel.io were testing out different ways to start their videos when one of them took off.

The video started with someone knocking on the camera – so it looked like they were tapping on the screen of your mobile phone.

Personalized video marketing is a buzzword in 2023.

But in truth, it’s not a new concept.

Marketers have been personalizing their content ever since the days of direct mail when copywriters would mass-produce handwritten envelopes and signatures so it looked like the letter was addressed to the recipient alone.

Fast-forward to today and there are hundreds of ideas for how you can personalize your video marketing.

The ideas range from creating unique screencasts to send to one single prospect all the way to using advanced AI software to generate thousands of personalized videos to your customers all at once.

Here’s an example of mass-produced personalized video marketing.

Ahead of the 2023-2024 soccer season, the Greek team PAOK wanted to increase sales of season tickets.

So they sent each follower a 45-second video showing top players Stefanos Tzimas and Konstantinos Koulierakis messaging each other and traveling to the soccer stadium.

Throughout the video there are advertisements, mugs, personalized cards and a reserved space in the changing room with the fans’ name.

Obviously, they used software to auto-generate the name of each fan who sent the video.

But the results were a 23% conversion rate from each video view!

Shoppable videos let you sell on every video you post to Facebook and Instagram.

This is done through product tags and stickers.

Users can tap on one of the tags and be redirected straight to your product page (or to your Shop hosted on Facebook or Instagram).

You can publish shoppable videos to your Facebook or Instagram feeds, as well as in your stories.

Shoppable videos make it much easier to market your products on Meta platforms as users don’t need to find the right link in a description – the product on-screen comes with its own interactive tag.

In fact, 32% of sales on Instagram and Facebook now come from tagged content in 2023.

To tag products you first need to add them to your Facebook or Instagram Shop.

Then follow these steps:

Tawainese fashion brand One Boy cut their cost per purchase by 30% with shoppable videos.

They also got 20% more clicks from marketing videos that had a product tag, compared with video ads that had no product tags.

One Boy linked the tags directly to products they featured inside their Instagram Shop.

This made the purchase journey much faster and smoother than before.

Interactive video lets viewers to actively engage with content rather than passively watch.

In 2023, this kind of content is just starting to take off.

Businesses across various industries such as e-commerce, education, and entertainment, use interactive video to:

Interactive videos are still something of a novelty so you can use this to your advantage before more businesses catch on.

Doodly is the world’s leading whiteboard animation software.

It’s also part of every Voomly Cloud subscription, which allows video marketers and businesses to use video funnels, interactive video elements and doodle drawings all together.

A case in point is the interactive video which has helped to sell over 150,000 subscriptions to the Doodly video editor.

The interactive video is effective because it asks the viewer to select their niche.

They can choose from:

And then they are redirected to another video which shows them how useful Doodly can be to create marketing videos in that industry.

Watch it below!

Apple’s VR headset came out in 2023.

But AR/VR video marketing had already arrived a while ago.

And you can use AR/VR video marketing ideas right now to create viral launches or unique product demonstrations that drive leads and sales better than ever before.

Here’s a few examples: