So, if you’re looking to invest in video marketing, you’ve made a great decision. Videos are an excellent way to attract prospects and increase sales. However, you’ll need videos that are visually appealing to harness the true potential of video marketing and drive results.

To get started on your video marketing initiative, keep reading to get our best tips for making high-converting videos.

Defining your goals will help identify your target audience and the best way to tell your story. It’ll also help you decide what actions you want your audience to take after watching your video.

The thing is, you can’t possibly create videos to target everyone. Marketers are sometimes tempted to go this route. But if you want to reach your conversion goals, you should resist the temptation.

Your target audience will also determine

That’s not all. Identifying your main customer segments within your niche will enable you to tailor your message to that segment.

So at the end of your video, your CTA will nudge your audience along to the next step in their sales journey. Without a clear call to action, you may miss the opportunity to convert.

An excellent place to start is to define what conversion really means to your business. Whether your goal is to get your viewers to subscribe, visit your website, or buy your product, your call-to-action should be clear and compelling.

In many cases, a professional copywriter may ask you to fill out a creative brief to get a better understanding of your objectives, target audience, and call-to-action.

This brief information will help them create a memorable script that appeals to your target audience and meets your business objectives.

After you’ve created your script, it’s time to create your storyboard. Although most people tend to skip this process after scriptwriting, it’s a very critical step for making high-converting videos.

Essentially, your storyboard is the graphic organizer that describes your story direction and shows all video backgrounds and scenes in the correct order. You’ll need to lay out the characters, props, and key details of the actions in every scene.

That’s not all. Be sure to write out the text, narrations, background music, and color scheme for every scene.

You can think of your storyboard as a draft for the entire illustrations, or you can draw each screen and pair each one with the corresponding portion of the script. Go ahead and choose whatever works best with your production team, but never skip the storyboard.

Whiteboard video storyboards aren’t the same as storyboards made for live action or screencast videos. So you need to ensure there is visual continuity and each frame draws an appealing connection with your audience.

Once you’ve written your scripts and drawn your storyboard, it’s time to get down to the business of creating your video.

Before doing so, there are basic elements you need to keep in mind – the background, the drawing hand, and the interconnected drawings. It’s the unique blend of these elements that sparks audience interest and keeps them glued to your story.

Creative whiteboard videos will always keep your viewers interested. That’s because as the illustrator draws the images, your audience gets to watch the story take shape and events unfold. However, there are lots of things you need to do to achieve the results you desire.

Depending on your audience, any of these options can deliver your message in the most creative way. For instance, the traditional whiteboard may be suitable for training or sales pitch. Similarly, the blackboard may provide a feel that’s similar to in-class learning.

Secondly, remember to keep your drawing interconnected and continuous. That’s the real essence of storyboarding your video. You certainly don’t want your audience to lose interest or stop the video halfway. When your drawings are interconnected, it makes your story cohesive and helps your audience connect and follow the visual narratives.

The beauty of using Doodly is that you can adjust those elements that help you achieve continuity in your video. Users can adjust the order in which characters and props are drawn.

On top of that, you can set how the characters exit your canvas by either choosing to erase each drawing or select different exit directions.

For classroom videos, the “erase” exit effect reminds viewers of a virtual teacher that wipes the board after each topic. However, using this effect too often for other videos could break your story into too many pieces.

Thirdly, your whiteboard video is not complete without the “epic” drawing hand. It just puts everything together. Without the drawing hand feature, your video is just another regular animated video.

But you might wonder what makes the drawing hand special? Because the drawing hand has a guiding effect, it artistically guides viewers and improves learning among students.

Research by an educational psychologist, Logan Farella, and author, Richard Mayer revealed that students learned better from watching diagrams drawn on boards. The study also reported that the drawing hand benefited students with low and high prior knowledge equally.

With Doodly, you use either real hands or cartoon hands to illustrate your video or change the hand color or texture.

Of course, there are lots of other things you can be creative with. You can add colors rather than stick to the traditional black and white drawing. But in the end, harnessing these three elements is critical to making the perfect whiteboard animation video.

If you want your audience to relate to your story, we recommend personalizing the characters. Adding the personal touch boils down to selecting characters who represent your target audience’s profile and preferences such as color, age, gender, occupation, and more. When you do this, your viewers will enjoy the video and develop a personal bond with your content.

Let’s say you’re making a video to promote your veterinary services. Your characters may include the veterinarian and pet owner. With both characters on-screen, your audience can easily tune into your story and follow along.

Another critical element to take note of is your props. Although they’re mostly used to describe items that complement or belong to the characters, they also beautify the video scenes.

For example, the doors, tables, and chairs in the veterinarian’s office or scenes may seem insignificant by themselves. But when they’re put together, they make the perfect scene and ultimately project the imaginary reality.

Traditional whiteboard videos often use a classic black-and-white theme. But you can switch things up by adding your brand colors to your videos to increase brand visibility.

Even better, because colors evoke emotions and certain feelings in your customers’ minds, using your brand’s colors can boost video effectiveness and retention.

Finally, you shouldn’t consider your video complete until you’ve made sure that your logo is displayed prominently within it–either in the corner of your entire video or at the end of your video, once you reveal your call-to-action.

Much like color, sound has a powerful effect on our cognitive system. It interacts with our brain at different levels. In addition, it inspires a broad range of emotional feelings, associations, and responses from viewers.

Now imagine what adding beautiful music and voice to your video can do for your brand …

By the way, if you’re looking to create a certain mood within your video or engage customers from start-to-finish, Doodly has a rich library of sound effects and music tracks to give your video the perfect ambience. Plus, you also have the option of uploading your own audio tracks to use with your video.

Without a voiceover, your whiteboard video is just another drawing. Voiceovers enhance your video’s storytelling power, create connection, and help your audience read meaning into every scene.

Fortunately, you have a couple of different options for creating voiceovers.

Doodly makes it super-easy for users to create voiceovers. You can click on the voiceover tab to record your voice directly within the software or upload a voiceover created with another program.

Here are some things to pay attention to while making a voiceover:

Voiceover artists have the skills required to create professional narrations that appeal to your viewers and drive sales.

Although this is a great option, there are a few downsides to hiring a professional …

Overall, reviewing your production budget will help you decide if this is an option you want to consider.

Another great voiceover option is text-to-speech software. These tools convert text to voice in a matter of seconds.

Even better, you can choose your preferred language, speed, pitch, and gender … creating your voiceover with just the click of a button. The beautiful thing about using text-to-speech software is that you get to create and test as many voiceovers as you want to find the perfect fit.

If you want to go with this alternative, Talkia is an excellent text-to-speech tool. The software is not only easy to use, but it also enables you to create professional voiceovers that sound incredibly lifelike.

This is super important if you want your audience to watch your video all the way to the end and subsequently, take action. Of course, you may be tempted to capture everything about your brand or offering in your video. But the more you say, the less people are likely to remember.

New research has revealed that the human attention span is shrinking. Another study says that millennials who watch videos on their mobile phones prefer brands that create short-form videos, as opposed to longer ones.

People don’t have the time to sit through a lengthy video. So we recommend that you keep your video short and to the point. Otherwise, your viewers may get bored and lose interest.

Keep in mind that your whiteboard video is basically a summary of your business. And as such, the first few seconds should capture prospects’ attention and maintain their interest to the very end. The general rule of thumb is to keep your video between 60 to 90 seconds long.

Even if you’re creating training videos, it’s best to break your topic into concise modules to encourage learning. With short videos, your audience can quickly digest your content and retain information longer.

When creating your video, don’t forget to add the fun element. This is usually a challenge for video makers, considering the limited time they have to create videos.

But, here’s the thing … Regardless of age, class, gender, occupation, and even location, one thing is common–people love to be entertained.

Introducing a fun fact or humor while talking about customer pain points or at the start of the video will resonate with your audience, keeping prospects excited and glued to your video.

And not only will an entertaining video boost conversions, but it’ll also improve brand recall.

Whiteboard animations are excellent because they educate your audience by conveying messages in a simple and visually interesting manner.

However, you definitely want a feature-rich whiteboard video creation software like Doodly to produce high-quality, engaging, and high-converting videos.

Doodly is super easy to use, and you don’t need any prior design experience to get started. With its rich library of premade scenes and templates, you can create your first video in a matter of minutes.

There you have it. We’ve shared our best tips to help you create high-quality, professional videos. Whether you’re running a business, training outfit, or a non-profit, these tips are proven to help you drive audience engagement and conversions.

If you want great results from video marketing, use these tips to create whiteboard animation videos … and get Doodly, of course! Doodly is so user-friendly, it’ll make it easy for you to implement the suggestions we’ve provided here.

Happy doodling!