Maximizing Brand Impact with Voomly’s Custom Branding Features

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Sunday, June 30, 2024

Creating standout videos in today’s overflowing digital streams isn't easy.

Everyone can upload content, but not every video leaves a lasting impression. In the endless scroll of social feeds, being just another video isn't enough.

You need something more—a way to etch your brand in viewers' memories. This is where the power of effective branding comes into play.

It’s not just about making videos; it’s about making videos memorable.

Strong branding can be the difference between being overlooked and being unforgettable.

According to Investopedia, strong brand equity results in customers willingly paying a higher price for products, even when they can get similar items from competitors for less​.

More often than not, we underestimate the impact of a well-branded video. A powerful branding strategy turns ordinary content into unforgettable experiences.

How do you make your video stand out? How do you ensure people remember you? Sometimes, even a good video isn't enough to leave a lasting impression.

The choice of the right software to host your videos plays a crucial role here.

Truth be told, many popular video hosting platforms fall short when it comes to offering the features needed to fully customize your videos to match your branding.

That’s not the case with Voomly.

Voomly stands apart by providing the tools necessary for deep customization, aligning your videos perfectly with your brand identity.

In today’s article, we will explore the significant impact of custom branding and how Voomly supports this process.

But before we dig deeper, let's ask an important question: What exactly is branding?

What is Branding?

Think of your favorite morning coffee, the distinctive red and white can of a popular soda, or the iconic swoosh on your sneakers.

These aren't just random choices; they're decisions influenced by branding.

Branding is the marketing practice of actively shaping a distinctive brand.

It’s about creating a unique identity in the consumer's mind through strategic use of logos, messages, and design elements that evoke specific emotions, memories, and experiences.

Historically, branding began with the literal branding of livestock to denote ownership.

It evolved during the Tang Dynasty, where it became mandated that products bear the names of manufacturers as a form of consumer protection and quality assurance​​.

Today, branding is everywhere, and its importance cannot be overstated.

Whether it’s choosing what to eat, what to wear, or even what car to drive, well-known brands often inspire more confidence and desire.

This holds particularly true in the digital marketing space, where visibility is crucial.

The first step in effective branding is ensuring you're seen.

If you're using videos to market your services, it’s vital that viewers not only enjoy your content but also remember your brand.

But does making your brand memorable mean plastering your logo on every frame of your videos?

Not necessarily.

Consider the approach taken in the movie Focus, where subtle influence is taught as a powerful method of persuasion, embedding your brand in the subconscious of your audience.

With Voomly, you can incorporate your brand into your videos in innovative ways that go beyond simple logos.

Whether it's through unique video styles, strategic placements, or embedded calls to action, Voomly offers a variety of tools to make your brand resonate with viewers without overwhelming them.

In the next section, we'll introduce Voomly, a platform that not only hosts your video content but elevates your branding efforts.

Introducing Voomly

Voomly is part of the comprehensive Voomly Cloud package, which includes other powerful tools like Toonly, Doodly, Talkia, People Builder, and Pyks.

But, unlike any other video hosting platforms, it's engineered to go beyond mere video storage and playback.

Voomly excels in creating an interactive, customizable experience that deeply engages audiences.

It stands out by offering tools that not only manage and display your videos but also seamlessly integrate them into broader digital marketing strategies, ensuring your content does more than just exist—it performs.

Key Features That Set Voomly Apart

Video Organization

Think about how you keep your music playlists—everything neatly sorted so you can find exactly what you want, when you want it.

Voomly does that for your videos.

Set up collections that make sense, showcasing your best work or grouping content by theme, making life easier for your viewers.

But Voomly goes beyond basic organization.

You can create folders within folders, allowing for a hierarchical structure that mirrors your content strategy.

For instance, if you have a series of educational videos, you could have a main folder for "Education," with subfolders for "Math," "Science," and "History."

This makes it simple for you to navigate and find the specific content you need.

Additionally, Voomly lets you sort videos by various parameters such as file size, duration, and last modified date.

By organizing your videos this way, you enhance the viewer experience, reduce bounce rates, and encourage longer watch times.

Interactive Video Funnels

Ever wished you could guide your viewers through your content like a host at an event?

With Voomly, you can.

Set up interactive pathways that let your audience choose their path, leading them through your content based on their interests.

Create a product tutorial where viewers can select which feature they want to learn more about next.

This interactive approach not only keeps viewers engaged but also allows them to interact with your content in a meaningful way.

In Voomly, you can assign the next video to play automatically right after a video finishes, directing viewers immediately to the next piece of content without waiting for them to decide.

This feature ensures a seamless viewing experience, keeping the audience engaged and reducing drop-off rates.

Additionally, when you add interactive buttons to each video, Voomly displays a visual diagram within the Interactive Video tab.

This diagram shows exactly which video will play next based on how you’ve set it up in the settings, giving you a clear overview of the viewer’s journey.

Advanced Analytics

Here’s where things get nerdy—in a good way.

Voomly’s analytics are like having a behind-the-scenes look at your audience's behaviors. You can see what they love, what doesn’t resonate, and tweak your strategy accordingly.

It's like being a detective in your own video mystery. You can track engagement percentages to understand how much of your videos viewers are watching.

High engagement rates indicate your content is hitting the mark, while lower rates suggest areas for improvement.

Total plays and play rates help you gauge the reach and appeal of your videos.

A high play rate means your thumbnails and titles are compelling enough to attract viewers, while a lower rate may indicate the need for more enticing visuals or copy.

Heatmaps show you which parts of your videos are most engaging, highlighting the exact moments where viewers are most attentive.

This helps you identify key segments that resonate with your audience and areas where viewers might be dropping off.

Geo-location data provides insights into where your viewers are watching from, allowing you to tailor your content to specific regions or demographics.

Additionally, Voomly provides data on which devices and browsers are most commonly used to access your videos, helping you optimize your content for the best possible viewing experience across different platforms.

Understanding these metrics is crucial for refining your content strategy.

By using these insights, you can make data-driven decisions to enhance viewer engagement, improve content quality, and ultimately achieve your marketing goals.

Customizable Video Players

Your video player dressed in your brand’s colors, looking sleek and just right.

Voomly lets you do that.

Customize your player so it feels like an extension of your website or your brand’s personality.

Adjust colors, control designs, and more to ensure that every aspect of the viewing experience aligns with your brand’s visual identity.

It’s all about keeping your style consistent, ensuring that viewers always know they're watching your content.

In Voomly, you can decide what happens after your video ends.

Options include pausing on the last frame, resetting to the thumbnail, looping the video, or directing viewers to a specific URL.

This flexibility allows you to guide the viewer's next steps effectively.

You can also customize the thumbnail, change the player skin, and move the playbar to the top or bottom of the player.

Adding your logo to the playbar and choosing which menu options should be visible enhances the branded viewing experience.

For digital marketers, these features are incredibly important.

They allow you to create a seamless and branded viewing experience that not only looks professional but also keeps viewers engaged with your content.

These are just some of the many great customization features Voomly offers, making your content presentation as impactful as the content itself.

Customizing your video player ensures that your videos are not only hosted but presented in a way that maximizes viewer engagement and brand impact.

Interaction Options for CTAs

What sets Voomly apart from other video hosting platforms is its ability to make videos interactive.

This interactivity transforms passive viewers into active participants, significantly boosting engagement and retention.

With Voomly, you can add various interactive elements to your videos, such as buttons, text annotations, image annotations, images, share options, turnstile forms, and quizzes.

Interactive features are crucial because they keep viewers engaged and provide a more immersive experience.

Imagine adding a button that takes viewers directly to a product page or a quiz that tests their knowledge of the content.

These elements not only make your videos more engaging but also serve specific purposes, like driving traffic to your website or gathering valuable audience insights.

The ability to decide what happens after viewers interact with these elements is another powerful feature.

For example, clicking a button could redirect viewers to a special offer, or completing a quiz could unlock additional content.

This customization allows you to tailor the viewing experience to your specific goals, whether it’s increasing conversions, collecting leads, or simply enhancing viewer engagement.

These interactive options are what make Voomly truly stand out.

They provide a dynamic way to connect with your audience and make your content more memorable.

How to Make Your Mark with Voomly’s Branding Features

After exploring the powerful features that set Voomly apart, let's take a closer look at how you can leverage these tools to make your brand truly shine.

Voomly's customization options not only enhance the viewing experience but also offer unique ways to integrate your brand into every aspect of your video content.

These features help your brand stand out without watermarking your video.

Here’s how to effectively use Voomly’s branding features to leave a lasting impression on your audience.

1. General Customization

End Frames and Redirects

Think of your video wrapping up with a custom frame that perfectly reinforces your brand. With Voomly, you can set an end frame that features your logo or a compelling call-to-action (CTA). This isn’t just about looking good—it’s about guiding viewers to their next step.

What It Is

An end frame is the last part of your video, showcasing your brand logo, a message, or a CTA. Link this frame to any URL, such as a landing page, product page, or sign-up form, turning every video view into a potential lead or sale.

Setting It Up in Voomly:

1. Access the Video Player Settings: Navigate to the video player settings within Voomly.
2. Select the General Menu: On the left side, select the General Menu.
3. Configure End Actions: On the right side, you will see options for autoplay and actions at the end of the video.
4. Choose End Action: Set the action on end to "Reset to Thumbnail," allowing you to add your company logo to the thumbnail.
5. Add Your Logo: Ensure your thumbnail includes your brand logo to reinforce your branding as the video ends.

Why It Matters

End frames provide clear directions, nudging viewers to engage further with your brand. A smooth transition from watching a video to taking action, like buying a product, can significantly boost conversions. It’s all about making every second count.

2. Thumbnail Customization

Custom Thumbnails

Your video’s thumbnail is the first thing viewers notice. Voomly lets you customize thumbnails to reflect your brand’s identity, making them eye-catching and informative.

Feature Overview

A thumbnail is the static image that represents your video before it’s played. You can add your logo, use brand colors, and design them to be visually appealing. You can even include clickable elements like buttons or images to drive specific actions.

Setting It Up in Voomly:

1. Access the Thumbnail Menu: Navigate to the video player settings and click the Thumbnail Menu.
2. Choose Your Thumbnail Type: On the right side of your screen, you will see three options within the Thumbnail Menu:
     a. Video Frame: Select a frame within your video to use as the thumbnail.
     b. Video Loop: Choose a start and end frame within your video to create a looping thumbnail.
     c. Custom Image: Upload your own thumbnail image.
3. Upload Custom Image: Select the custom image option to upload a thumbnail that showcases your brand.
4. Add Interactive Elements: Voomly also allows you to add clickable buttons, text, or images within the thumbnail. These elements can be set to do nothing, play the video, or open a URL.

Why It Matters

Choosing the right thumbnail can significantly boost your video's visibility and click-through rate. A custom thumbnail that features your brand logo or captures an engaging moment from your video ensures your content stands out in a crowded feed. Interactive elements like clickable buttons can drive specific actions, such as directing viewers to a sales page or additional content, further enhancing your brand’s presence.

3. Player Skin Customization

Custom Player Skins

The look of your video player is as important as the content itself. Voomly lets you customize the player’s color scheme, control designs, and even the position of the playbar to match your brand.

Feature Overview

Player skins are the visual elements of your video player. You can adjust the colors, control designs, and playbar position. Plus, you can place your logo on the playbar, keeping your brand visible throughout the video.

Setting It Up in Voomly:

1. Access the Player Settings: From the player settings, select the Player Skin Menu on the left side.
2. Customize Colors: On the right side, you will see the Player Color options. Choose your preferred color from the palette.
3. Add Your Logo: Under the Branding menu, you can choose to set the Voomly logo or upload a custom logo. This logo will appear on the playbar at the far right side, next to the maximize icon. Unlike other video hosting platforms like YouTube, Voomly allows you to upload your own logo.
4. Select Player Skin: Under the Player Skin menu, you have 10 options to choose from. Select the one that best fits your brand's style.
5. Position the Playbar: Choose the playbar position—top or bottom—from the Play Bar Position menu.
6. Customize Captions: In the Captions menu, you can rename the labels of your video controls (e.g., play, pause, volume) and change how they appear. You can also customize the hover text to make it more relevant to your brand or services. For example, if your video is a fitness tutorial, you could replace "play" with "Start Your Workout" to make the experience more engaging and tailored to your audience.

Why It Matters

Customizing the player skin makes the viewing experience consistent with your brand’s visual identity. It ensures that your brand is visible throughout the video, reinforcing brand recognition and making your content instantly recognizable.

Tailoring the captions and hover text to fit your brand or service adds a personal touch, enhancing the viewer's connection to your content. This level of customization is crucial for creating a professional and engaging viewer experience that stands out in a crowded market.

4. Video Page Branding

Video Page Customization

The video page is the page that viewers see when they click the Voomly link to watch your video. Within this page, Voomly lets you add a logo on top of the video.

Feature Overview

A video page is the webpage where your video is hosted. You can customize this page to include your logo, creating a cohesive environment that extends the viewer’s experience from just watching a video to engaging with your brand’s broader digital presence.

Setting It Up in Voomly:

1. Access the Video Player Settings: Go to the player settings in Voomly.
2. Navigate to Video Page Menu: On the left side under embed settings, select the Video Page menu.
3. Customize Video Page Settings: On the right side, you will see the video page settings. Here, you can turn on or off comments or commenting on your video.
4. Add Your Logo Header: For the logo header, you can choose between the Voomly logo or a custom logo. Select the custom logo option to upload your own.

Why It Matters

Having your logo on the video page plays a significant role in your branding. It ensures that your brand is consistently visible to viewers, reinforcing brand recognition every time someone watches your video. This consistent branding helps build trust and familiarity with your audience, making it easier for them to associate your high-quality content with your brand. It also provides a professional touch, making your video page look polished and aligned with your overall brand identity.

Tips for Making Your Branding Stand Out with Voomly

1. Keep It Consistent

Think of your brand as a character in a story. Just like a character, your brand should have a consistent personality, no matter where it shows up. Make sure your colors, logos, and fonts are uniform across all videos. This helps build a familiar and reliable image that sticks with viewers.

2. Interactive Elements Are Your Best Friends

Don’t just talk at your viewers—talk with them. Use Voomly’s interactive tools to create a two-way conversation. Embed polls to get their opinions, quizzes to engage them, and clickable CTAs to guide them to the next step, whether it's signing up for more information or watching another video. Make each interaction count towards building a relationship.

3. Thumbnails That Grab Attention

Your thumbnail is like the cover of a book. It needs to grab attention in a split second. Use bright colors, clear images, and enticing titles that make someone want to click. Experiment with different designs and see which ones drive more views. Remember, the more your thumbnail stands out, the more likely it is to be clicked.

4. Logo Placement Matter

Your logo isn’t just a sticker to slap on your video. Place it strategically so it’s visible but not invasive. A small logo in the corner throughout the video or a tasteful placement on the player controls can work wonders. It’s about making your mark without distracting from the content.

5. End Frames That Stick

Use the last few seconds of your video wisely. Feature a strong call to action with an end frame that offers something valuable. Maybe it’s a discount code, a special content offer, or a link to your product page. Think of it as your closing argument in a friendly debate—you want to leave a strong impression.

6. Dive Deep into Analytics

Data is your secret weapon. Use Voomly’s analytics to track what works and what doesn’t. Look at watch times to see where people lose interest, click-through rates on CTAs, and which videos drive the most engagement. Use these insights to tweak your approach and boost your video performance.

7. Storytelling is Key

People remember stories, not sales pitches. Craft videos that tell interesting stories about your brand or your customers. Whether it’s a customer success story, a behind-the-scenes look, or an animated explainer, make sure there’s a narrative arc that captivates and educates.

8. Fully Brand Your Video Pages

Don’t let your video float in a generic space. Customize the entire video page on Voomly to reflect your brand. This means everything viewers see complements the video content, from the background color to the text fonts. Make your video page an immersive brand experience.

9. Flaunt What Makes You Special

Clearly define what makes your brand different and better. Whether it's your unbeatable prices, superior quality, or excellent customer service, make sure these unique selling points are front and center in your videos. Use Voomly’s customization tools to highlight these in visually dynamic ways.

10. Timing is Everything

Align your video releases with your marketing calendar. Launch product videos right before major sales, release customer testimonials during high-engagement periods, and keep your content fresh and relevant. With Voomly, schedule your videos to go live at the perfect moment, ensuring maximum impact.

Future Trends in Video Branding

As technology races ahead, so does the way we use video in branding. Each year brings fresh, exciting trends that are shaping the future of marketing. In this section, we dive into what's next for video branding. From immersive experiences with AR and VR to personalized content powered by AI, these trends will revolutionize how we connect with audiences.

Get ready to see how tomorrow's technology will transform today's marketing strategies.

1. Short-Form Content Dominates

The continued rise of platforms like TikTok, Instagram Reels, and YouTube Shorts underscores the shift towards short-form video content. These platforms have reshaped user expectations and consumption habits, emphasizing quick, engaging content that fits within increasingly shorter attention spans. Marketers are expected to prioritize this format due to its high engagement and potential for virality.

2. Embracing Augmented and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) are set to enhance the interactivity of video content, offering immersive experiences that significantly boost engagement. Major brands and platforms are investing in these technologies, foreseeing a market that will continue to grow substantially in the coming years. This trend is expected to revolutionize how consumers interact with brands, from trying products virtually to experiencing brand stories in a more engaging manner.

3. AI-Driven Video Creation and Editing

Artificial Intelligence (AI) is making significant inroads into video production, streamlining the creation process and enabling personalized content at scale. AI technologies assist in everything from editing to rendering, and even in generating content ideas based on data-driven insights. This not only saves time but also enhances the ability to produce content that resonates more effectively with targeted audiences.

4. Increasing Importance of Video in E-commerce

Interactive and shoppable video content is becoming a cornerstone of e-commerce strategies. This format allows consumers to view product demos, tutorials, and reviews that lead directly to purchase opportunities. It's a powerful tool for reducing purchase barriers and enhancing the online shopping experience.

5. User-Generated Content (UGC) Takes Center Stage

User-generated video content is proving to be more trustworthy and engaging compared to traditional brand-driven content. Brands are increasingly leveraging UGC for its authenticity and effectiveness in building community and trust, particularly in sectors driven heavily by consumer opinions such as travel and health and beauty.

6. Video as a Staple in Learning and Development

The shift towards online learning is not just a temporary change but a lasting trend. Video content is becoming a fundamental resource for educational purposes, both in academic settings and corporate training environments. Its ability to enhance learning experiences through accessibility and repeatability is invaluable.

7. Personalization Through AI and Machine Learning

As AI and machine learning evolve, so does the ability to deliver highly personalized video content. These technologies analyze viewer data to tailor content dynamically, enhancing viewer engagement by delivering a more personalized viewing experience.

These trends highlight the dynamic nature of video marketing and the technological advancements shaping its future. Staying ahead of these trends will enable marketers to leverage video content more strategically and effectively in their branding efforts.

In conclusion…

Voomly's custom branding options enhance your video content and significantly boost your brand's impact. By using Voomly's tools, you can seamlessly integrate your brand's identity into every aspect of your videos. This includes thumbnails, player skins, end frames, and video pages. Consistent branding creates a professional look, increases brand recognition, and boosts viewer engagement.

Voomly's user-friendly features make it easy to design videos that reflect your brand's unique style and message. This ensures your content stands out in a crowded digital space. Studies show that branded content is more memorable than generic content. Voomly helps achieve this by making your videos distinctive and engaging.

Are you ready to take your video branding to the next level? Start using Voomly today to elevate your brand's visibility and impact. With Voomly, your videos won't just be seen—they'll be remembered.

Let's make your brand unforgettable!

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Skyrocket Sales & Conversions Like Never Before Using Voomly’s Incredibly Intuitive Interface!

Voomly is the perfect platform to host videos advertising your brand.

And with its ultra-customizable, no-coding-required video tools, you’ll get the absolute best results from your sales videos.

Select video player colors, border skins, player skins, and customized thumbnails … potentially increasing your sales video views by as much as 4X, according to some research.

Drive website traffic by adding a clickable brand logo to your video player … so anyone watching your videos can easily find out more about your products and services.

Promote a professional image by using video players that “travel” with your video … so when your videos are shared via social media, everyone sees them in a video player that displays your logo and brand colors.

Hide or display controls, like the play bar, time, volume, speed, autoplay, full-screen option and more, customizing your player to your marketing goals.


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