Creating a whiteboard explainer video is a fantastic way to simplify complex ideas and engage your audience. But what’s the secret behind a truly compelling video? It all starts with a well-crafted script. Writing an effective script can feel overwhelming, especially when you want to ensure it resonates with your audience and drives action. Fortunately, there are proven methods to help structure your content and make the process smoother. One such method that stands out for its simplicity and effectiveness is the BAB copywriting framework.

So, what’s the deal with the BAB framework? BAB stands for "Before-After-Bridge," and while it's often used in copywriting, it's equally powerful when creating video content—especially with tools like Doodly. The framework helps you structure your video in a way that connects with your audience by addressing their needs and guiding them toward a solution.

The BAB framework is all about taking your audience on a journey. First, you highlight a problem they’re experiencing, then show them the ideal outcome, and finally, you introduce your video as the bridge that connects the two. It’s a simple yet effective way to ensure your video resonates emotionally, making it more likely to engage viewers and drive them to action.

So, what’s the deal with the BAB framework? BAB stands for "Before-After-Bridge," and while it's often used in copywriting, it's equally powerful when creating video content—especially with tools like Doodly. The framework helps you structure your video in a way that connects with your audience by addressing their needs and guiding them toward a solution.

The BAB framework is all about taking your audience on a journey. First, you highlight a problem they’re experiencing, then show them the ideal outcome, and finally, you introduce your video as the bridge that connects the two. It’s a simple yet effective way to ensure your video resonates emotionally, making it more likely to engage viewers and drive them to action.

Using the BAB framework in your Doodly video is straightforward. Here’s how you can break it down:

Start by identifying the problem your audience faces. This sets the stage and grabs their attention. You want your viewers to immediately see themselves in the scenario you're presenting.

​For instance: Imagine you’re trying to create a video that effectively explains your product, but despite your best efforts, it’s just not coming together. The visuals are unclear, and the message is getting lost. It’s frustrating, and you’re not sure what to do next.

Next, paint a picture of the ideal outcome—what life could look like once this problem is solved. This is where you show the benefits of solving the issue, giving your audience a vision of success.

​Here’s how that could be framed: Now, picture having a video that not only looks professional but also clearly conveys your message. Your audience understands your product perfectly, and the video is driving the engagement you’ve been aiming for.

Finally, introduce your video (or the tool you’re using, like Doodly) as the solution that makes this transformation possible. This is the bridge that connects the problem and the solution, showing your audience exactly how to achieve the result they want.

​It might go like this: With Doodly, creating clear, engaging, and professional videos is easy. Its intuitive interface and powerful features make it the perfect tool to bring your ideas to life and connect with your audience effectively.

The BAB framework works so well because it’s centered around your audience’s emotional journey. Rather than just listing features or showcasing flashy visuals, it focuses on what truly matters to your viewers—their challenges and how they can overcome them. This approach not only makes your video more engaging but also more persuasive, as it speaks directly to the core of what your audience wants.

Whether you’re crafting a whiteboard explainer video using Doodly or any other type of video content, the BAB framework helps ensure your message is clear, compelling, and impactful.

When it comes to structuring your video content, you’ve got a few different frameworks to choose from. Two of the most popular alternatives to BAB are AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution). Each has its own strengths, but let’s break down how they compare, especially when you're creating a video with Doodly.

Whiteboard explainer videos are all about simplifying complex ideas and making them easy to understand. The BAB framework is a perfect fit for this type of content because it helps structure your message in a way that’s clear, engaging, and persuasive.

The BAB framework’s simple structure—Before, After, and Bridge—naturally lends itself to the storytelling format that whiteboard videos thrive on. By starting with a problem your audience can relate to, you immediately grab their attention. Moving on to the “After” stage, you show the ideal solution, making it easy for viewers to visualize the benefits. Finally, the “Bridge” connects the dots, explaining how your product or service is the key to achieving that solution.

One of the strengths of whiteboard videos is their ability to make content feel more personal and relatable. The BAB framework enhances this by focusing on the audience’s pain points and desires. When viewers see their problems and aspirations reflected in the video, they’re more likely to stay engaged and absorb the message.

Whiteboard explainer videos often aim to persuade—whether it’s convincing someone to buy a product, sign up for a service, or simply adopt a new idea. The BAB framework helps achieve this by creating an emotional connection with the viewer. By acknowledging their challenges and then offering a clear, simple solution, you build trust and credibility, making it more likely that they’ll take the desired action.

Doodly, as a whiteboard animation tool, is designed to make the creation of these videos as straightforward as possible. Its drag-and-drop interface and extensive library of assets make it easy to bring the BAB framework to life. You can quickly illustrate the “Before” state with characters and scenes that depict common problems, show the “After” with visuals that represent the ideal outcome, and use the “Bridge” to highlight the features of your product or service.

In essence, the BAB framework provides the perfect script, and Doodly gives you the tools to turn that script into a compelling visual story. Whether you’re explaining a new concept, promoting a product, or simply trying to connect with your audience on a deeper level, this combination helps ensure your video is both engaging and effective.

Creating a compelling whiteboard explainer video using the BAB framework in Doodly is straightforward and effective. Here's a step-by-step guide to help you through the process:

By following these steps, you can effectively use the BAB framework within Doodly to create whiteboard explainer videos that not only engage your audience but also drive them to take action. This approach helps ensure that your message is communicated clearly and persuasively, making your content more impactful.

The BAB framework is versatile and can be applied to various scenarios, but it shines particularly in situations where you need to connect with your audience quickly and effectively. Here are some ideal situations where using the BAB framework in your Doodly videos can make a significant impact:

When introducing a new product or service, you want to capture your audience's attention right away. The BAB framework helps you do this by first addressing a common problem that your product solves. By showing how your offering can make a meaningful difference in their lives, you quickly move the viewer from awareness to interest, and finally to action.

Explainer videos are designed to break down complex ideas into easily digestible content. The BAB framework is perfect for this, as it allows you to clearly outline the problem (Before), demonstrate the benefits of solving it (After), and then introduce your solution as the bridge between the two. This makes your explainer videos more compelling and easier for the audience to follow.

If you're creating a video that highlights customer success stories or case studies, the BAB framework can help structure the narrative. Start by showcasing the challenges the customer faced before using your product, then illustrate the positive outcomes they experienced after adopting it. Finally, use the "Bridge" to explain how your product or service made that transformation possible. This approach makes testimonials more relatable and convincing.

For instructional or educational videos, the BAB framework can be used to introduce a problem or challenge that the viewer is likely facing, explain the ideal solution, and then guide them through the steps or tools they need to achieve that solution. This not only educates but also empowers your audience, making your content more valuable and actionable.

Sometimes, you need to convey a message quickly—perhaps in a social media video or a short promotional clip. The BAB framework’s concise structure makes it ideal for these situations, allowing you to deliver a powerful message in a short amount of time. You can swiftly transition from identifying the problem to presenting the solution, keeping the viewer engaged and motivated to take action.

The reason the BAB framework works so well in these scenarios is that it’s designed to resonate with the audience on an emotional level. By focusing on their problems and showing a clear path to solving them, you create a narrative that’s not only persuasive but also memorable. This makes your Doodly videos more impactful, increasing the likelihood that viewers will respond to your call to action.

While the BAB framework is a powerful tool for creating effective video content, it’s not the only approach out there. Depending on your goals and the type of content you’re producing, other copywriting frameworks might be more appropriate. Let’s take a look at a few popular ones and how they compare to BAB, especially when you're working with Doodly.

Application in Doodly Videos: AIDA is a great choice when you’re creating content that needs to build anticipation or guide the viewer through a more complex buying process. For instance, a promotional video that introduces a new product might use AIDA to gradually draw the viewer in, build excitement, and finally push them toward making a purchase.

Application in Doodly Videos: PAS is particularly effective in situations where you need to create a strong emotional response from the audience. For example, if you’re creating a video that aims to persuade viewers to switch to your service, highlighting the pain points of their current situation and then presenting your solution can be very impactful.

Application in Doodly Videos: The 4 Ps are useful when you need to build trust with your audience. If you’re introducing a new product and need to overcome skepticism, this framework allows you to clearly lay out the benefits, back them up with evidence, and then motivate the viewer to act.

Application in Doodly Videos: The 4 Cs framework is ideal for educational or informational videos where clarity and credibility are paramount. If you’re creating a tutorial or how-to video with Doodly, this approach helps ensure that your content is both informative and trustworthy, making it easier for the audience to learn and apply what you’re teaching.

While each of these frameworks has its strengths, the best one for your video will depend on your specific goals and audience. If you’re aiming for quick, emotional engagement, BAB might be the way to go. If your content requires more buildup or proof, AIDA or the 4 Ps could be more effective. And for straightforward educational content, the 4 Cs offer a reliable structure.

In any case, Doodly’s flexibility as a whiteboard animation tool allows you to adapt these frameworks to suit your needs, ensuring that your message is delivered in the most impactful way possible.

The BAB (Before-After-Bridge) framework is a favorite among marketers for good reason. Its success lies in its ability to connect with audiences on a personal level, making it easier to influence decisions and drive conversions. Let’s explore why this simple yet powerful framework is so effective, particularly in the context of video marketing.

The BAB framework works because it speaks directly to the emotions of your audience. By starting with the "Before" stage, you immediately tap into a problem or pain point that your viewers can relate to. This emotional connection is crucial in capturing their attention and keeping them engaged. When people see their struggles reflected in your content, they’re more likely to continue watching to find out how you can help them.

One of the strengths of the BAB framework is its clarity. The three-step structure makes it easy to communicate your message without overwhelming the audience with too much information. This simplicity is particularly important in video content, where you have only a short amount of time to convey your message. By focusing on the problem, the ideal outcome, and the solution, you can deliver a compelling narrative that’s easy for viewers to understand and remember.

People are naturally drawn to solutions that address their specific needs. The BAB framework effectively capitalizes on this by first highlighting a problem and then offering a clear solution. The "Bridge" component is what ties everything together, showing the audience how they can move from the problem (Before) to the desired outcome (After) with your product or service. This logical progression makes your offer more persuasive, as it demonstrates a direct path to resolving the audience's issues.

While we’re focusing on video creation here, the BAB framework is versatile enough to be used across various marketing channels. Whether you’re crafting a script for a whiteboard explainer video with Doodly, writing an email campaign, or creating content for social media, BAB adapts well to different formats. This versatility makes it a valuable tool in any marketer’s arsenal, allowing you to maintain consistency in your messaging while tailoring it to the specific needs of each platform.

By acknowledging the audience’s challenges and guiding them toward a solution, the BAB framework helps build trust. When viewers see that you understand their problems and have a viable solution, they’re more likely to view your brand as credible and trustworthy. This trust is essential for driving conversions, as people are more inclined to take action when they believe in the value of what you’re offering.

When you combine the BAB framework with Doodly’s user-friendly platform, you have a powerful tool for creating videos that not only inform but also persuade. Doodly allows you to visually illustrate each stage of the BAB framework, making your message even more impactful. Whether you’re addressing a common pain point or showcasing the benefits of your solution, Doodly helps you bring the BAB framework to life in a way that resonates with your audience.

When creating B2B (business-to-business) video content, the stakes are high. You’re often dealing with more informed and critical audiences who expect value and relevance. To ensure your videos hit the mark, it’s essential to focus on several key elements that make your content not only informative but also engaging and persuasive. Here’s how the BAB framework, paired with Doodly, can help you achieve that.

In B2B marketing, your audience wants to know exactly what value your product or service brings to their business. The BAB framework helps you clearly articulate this by starting with the problem your audience faces ("Before"), illustrating the benefits of resolving that problem ("After"), and showing how your offering is the bridge to that solution. By clearly presenting your value proposition, you make it easier for decision-makers to see the benefits of choosing your product or service.

B2B videos need to be more than just talking heads or product demos—they need to tell a story that resonates with the viewer. Whiteboard explainer videos created with Doodly excel in this area. The visual nature of these videos makes complex information easier to digest and keeps the audience engaged. By using the BAB framework, you can structure your video to tell a compelling story that moves from problem to solution, making the content more relatable and memorable.

B2B audiences are typically more interested in solutions than in features. They want to know how your product or service will solve their problems and what outcomes they can expect. The "After" and "Bridge" stages of the BAB framework allow you to emphasize these solutions and outcomes, showing the direct benefits of your offering. This focus on results is crucial in B2B content, where the goal is often to persuade viewers to make a significant investment.

Building trust is essential in B2B marketing, where the sales cycle is often longer and involves multiple stakeholders. Using the BAB framework in your Doodly videos allows you to establish credibility by clearly addressing the audience’s concerns and providing a logical, well-supported solution. Additionally, incorporating testimonials, case studies, or data within the "Bridge" section can further enhance your credibility, making your message more convincing.

B2B audiences are typically pressed for time, so it’s important to keep your messaging concise and focused. The BAB framework naturally lends itself to this approach by streamlining your content into three clear stages. This helps you avoid unnecessary information and ensures that every part of your video contributes to moving the viewer closer to a decision. Doodly’s whiteboard animation style also supports this by visually breaking down information into easy-to-follow segments.

Finally, every B2B video should end with a clear and compelling call to action (CTA). Whether you want the viewer to sign up for a demo, download a whitepaper, or contact your sales team, the CTA should be directly linked to the solutions presented in the video. The "Bridge" section of the BAB framework is the perfect place to introduce this CTA, as it ties the action directly to the solution you’ve just presented.

By incorporating the BAB framework into your Doodly videos, you’re able to create B2B content that is not only informative but also strategically structured to drive engagement and action. The framework’s focus on emotional connection, clear value proposition, and outcome-based messaging aligns perfectly with the needs of B2B audiences, making your videos more effective in achieving your marketing goals.

Understanding the BAB framework is one thing, but seeing it in action is what really brings its effectiveness to life. Below are a few examples of how the BAB framework can be applied to different types of video content, especially when using Doodly to create engaging whiteboard explainer videos.

Before:

You’re a small business owner who’s struggling to create professional-looking videos to market your products. You’ve tried using different video software, but the process is time-consuming and the results are underwhelming.

After:

Imagine having the ability to create stunning, professional-quality videos in just a few clicks. Your videos not only look great but also clearly communicate your message, helping you attract more customers and grow your business.

Bridge:

With Doodly, you can easily create engaging whiteboard animation videos that captivate your audience. Its user-friendly interface and vast library of assets allow you to produce high-quality content quickly and efficiently, without needing any design skills.

Before:

Before discovering our service, our clients were overwhelmed by the complexity of creating video content. They spent hours on production, only to end up with videos that didn’t effectively communicate their message.

After:

After switching to our service, they’re now able to produce clear, concise videos that resonate with their audience. Their content is more engaging, which has led to increased customer interaction and higher conversion rates.

Bridge:

Our service, combined with tools like Doodly, simplifies the video creation process. You can now focus on what matters most—connecting with your audience and growing your business—while we handle the complexities of video production.

Before:

You’re trying to teach a complex concept, but traditional methods like PowerPoint presentations just aren’t cutting it. Your students are disengaged, and the material isn’t sticking.

After:

Now, picture your students fully engaged, following along with every step, and retaining the information you’re teaching. Your lessons are not only more effective but also more enjoyable for your students.

Bridge:

Doodly makes it easy to create interactive and visually appealing whiteboard animations that simplify complex topics. By illustrating your lessons with Doodly, you can turn even the most challenging concepts into something accessible and interesting.

Before:

Your current marketing campaigns aren’t yielding the results you need. Despite your efforts, your audience isn’t engaging with your content, and your conversion rates are lower than expected.

After:

Imagine launching a campaign that captures attention from the start, drives engagement, and converts viewers into customers. Your message is clear, and your audience is compelled to take action.

Bridge:

The BAB framework, paired with Doodly, can transform your promotional campaigns. By structuring your message around the audience’s pain points and delivering a clear solution, you can create videos that not only engage but also convert.

These examples illustrate how the BAB framework can be adapted to various types of content, making it a versatile tool in your video creation toolkit. Whether you’re introducing a product, sharing a customer success story, teaching a concept, or promoting a campaign, the BAB framework helps ensure your message is clear, compelling, and effective.

By using Doodly to bring these scripts to life, you can further enhance their impact with engaging visuals and a narrative flow that keeps the viewer’s attention from start to finish. This combination of strong messaging and dynamic visuals is what makes the BAB framework so successful, especially when applied to whiteboard explainer videos.

Doodly is a powerful, user-friendly whiteboard animation software that allows you to create engaging videos without any technical expertise. It’s part of the Voomly Cloud suite, which also includes other tools like Toonly, Voomly, Talkia, People Builder, and Pyks, designed to help content creators produce high-quality, professional content.

Doodly is particularly well-suited for educators, marketers, and anyone who needs to explain complex concepts in a simple and engaging way. Whiteboard animations are highly effective at holding viewers’ attention, making Doodly an excellent choice for creating explainer videos, tutorials, promotional content, and more.

When you combine Doodly with the BAB framework, you get a powerful tool for crafting videos that not only look great but also communicate your message clearly and persuasively. The BAB framework provides the structure, and Doodly brings it to life with dynamic visuals that enhance the viewer’s experience.

Doodly is just one part of the broader Voomly Cloud ecosystem, which includes:

Each of these tools works seamlessly together, providing content creators with everything they need to produce high-quality, professional content across various formats. Whether you’re making explainer videos, creating courses, or developing marketing campaigns, Voomly Cloud has you covered.

Creating engaging and effective video content doesn’t have to be complicated. By leveraging the BAB framework and tools like Doodly, you can simplify the process and produce videos that resonate with your audience. The BAB framework, with its focus on addressing pain points, offering solutions, and bridging the gap between the two, is particularly powerful when used in whiteboard explainer videos. It allows you to connect with your viewers on an emotional level, making your message not only clear but also compelling.

Doodly enhances this process by providing a user-friendly platform that brings your scripts to life with dynamic visuals. Whether you’re creating content for marketing, education, or simply to explain complex ideas, Doodly and the BAB framework offer a winning combination. Plus, as part of the Voomly Cloud suite, Doodly works seamlessly with other tools, ensuring you have everything you need to create high-quality, professional content.

So, if you’re looking to elevate your video content and connect more deeply with your audience, give the BAB framework a try in your next Doodly project. You’ll be surprised at how easy it is to create videos that not only engage but also inspire action. And as you continue to explore the capabilities of Doodly and the Voomly Cloud ecosystem, you’ll find even more ways to enhance your content and achieve your goals.

​Ready to create your first whiteboard explainer video using the BAB framework? Start with Doodly today and see how easy it is to produce videos that make an impact.