Before you open Doodly, it is important that you brainstorm or plan ahead your content with your team. There are several factors to consider when creating your scripts and we have outlined them below:

Once you have identified your target market, you need to think about what your intentions are for the video. What do you want your viewers to do when the video ends? Do you want them to schedule an appointment to get a free market analysis? Or maybe you want them to fill out a form so they can get pre-qualified for a loan?

Whatever it is, you’re going to use that as your call to action at the end of the video. It’s important to think about that before you even get started in creating the video because everything that you write should be leading up to that call to action at the end. Knowing your call to action when your video ends will help you with your video flow so make sure you know what it is before you start creating your video.

Think about a problem that these customers have related to your product or service. Maybe they don’t have a good credit history or maybe they’re overwhelmed by the thought of all kinds of paperwork to fill out. Those are key points, key frustration or pain points that they have which you will address in your video so keep those in mind.

Keep in mind the emotions that they have when they’re going through their pain points. They could be overwhelmed, they could be scared because their credit histories are so bad, they may not know who to turn to, etc. The more you highlight these problems and how you can help them, the better.

Think about your solution. How does your product or service solve the problem? You’ll use your script to illustrate the problems and the frustrations.

Explain some of the benefits that your customers can expect when they use your product or your service. For instance, instead of a heavy emphasis on the features of your product or service, try to tie those features into the benefits that the person’s gonna get when they use or purchase your product.

Here’s a sample scenario:

Script 1: “Our bell is made out of brass and has got this really high tech clanger”.

Script 2: “Our brass bell has a soothing tone so you can feel more relaxed and it won’t disturb your neighbors”.

The second sample script is talking about the benefits of the bell and these benefits are what your viewers are going to connect to on an emotional level. Think about that as you’re developing your script.

A recently published study from researchers at the Technical University of Denmark suggests the collective global attention span is narrowing due to the amount of information that is presented to the public. So for a whiteboard video, you’re going to want to keep it brief and focused. We wouldn’t want presentations skipped or worst, not watched at all.

Use characters and props to keep the video engaging and then bullet points to reinforce key concepts. Doodly supports importing of characters and props so be as creative as you can.

So now that we have this concept in mind, the next step is to get it onto paper.

There are several ways in prepping up for your script and below is just a sample of how you do it. It’s just a basic table you can make in Microsoft Word, Google Docs, whatever word processor you use, or even just a piece of paper.

If you’re using a paper, you can draw a line down the center and split it into two columns:

The first column is for the video and the second column is for audio.

These are just for your own purposes so type it out whatever makes sense for you.

On the audio side, you’ll want to be a little bit more formal because you’re going to send this to somebody to read for you as the voice-over. Or, you’re going to use it yourself to read for the narration track of your video so we want complete sentences and so on and so forth.

Writing your script in this format is helpful because it is plain and simple, you can write it on paper or use google or Microsoft word, excel, etc. You can go scene by scene by creating one row for each scene. It helps get ideas for the graphics that you want. As an idea pops up, you just write it in the video section. You may cross that out later but it’s a great place to capture the ideas that you have.

Once you have it fine-tuned, it’s great for sharing with the other stakeholders involved in producing your video before you even start creating it in Doodly. You might have a partner or a co-worker that is involved in this so you can ask them to take a look at your script and see what they think. They might have other ideas or suggestions, and they can give you their input before you spend a lot of time creating the video.

Another great way to create a script is to start with a template. We have several templates for you to choose from.

There are templates available within the Doodly software:

You can also access these templates from the Doodly marketplace:

It has a bunch of templates with a variety of different marketing purposes including video scripts. It’ll walk you through the different elements which you can customize to best meet your needs.

No matter how you approach it, writing scripts gets easier with practice. Start with a topic that you know well and you may be surprised at how nicely it can turn out.

Until next time! 🙂