How to Sell Digital Products with Voomly Videos (Step-by-Step Guide)
Tuesday, May 27, 2025
With so many digital products floating around online—courses, templates, ebooks, subscriptions—you start to wonder… what actually makes someone pull out their card and buy?
Is it the product itself? The price? The perfectly timed discount popup?
Most of the time, it’s none of those.
People buy because something clicks. They see the value. They trust the person selling it. And more often than not, that trust starts with a video.
Not a big-budget production. Just a clear, helpful video that explains what the product is, how it works, and why it’s worth it. The kind of video that doesn’t try too hard but still makes people go, “Alright, I’m in.”
The problem?
Most platforms that host your video don’t care if you’re selling or just showing off your cute puppy's birthday party.
They’re not built for converting viewers into buyers.
...Voomly is.
Voomly gives you full control over how your video looks, what happens when it ends, and what your viewers can do while it plays.
You can add buttons, collect emails, redirect people to checkout—all inside the video.
No coding, no weird workarounds.
In this guide, we’ll walk through how to use Voomly to sell your digital product from start to finish. You might be offering an online course, a paid PDF, or even a membership—the setup works the same way. Once it’s in place, your video can do the selling for you.
Start with the Right Product
If you're here, there's a good chance you're already creating something—or you're ready to. Maybe it’s a paid course, a workbook, a membership, or a resource you’ve been meaning to package and sell. The idea is there. Now you just need a product that people will actually pay for.
Before you build a funnel or hit upload, take a moment to step back and ask: is this something someone would buy if they clearly understood it?
Strong digital products usually do one of three things:
- Solve a specific problem
- Save people time or frustration
- Teach a skill they actually want to learn
The more focused and practical, the better. Generic doesn’t sell. A short, actionable resource with a clear benefit often outperforms a giant course with too many modules.
Here’s a quick checklist to run through:
- Can you deliver it digitally with no extra tools or platforms?
- Can it be explained clearly in under three minutes of video?
- Would your ideal customer pay for it if they saw the value?
- Do you have the rights to sell and share the content?
If you can answer yes to most of those, you’re in a solid starting position.
Voomly helps you turn that product into something people can see, understand, and act on—using nothing more than a simple video and a few smart steps.
Upload or Create Your Product Video
This is where everything starts to come together.
The best product videos don’t try to be cinematic. They aim to be clear. Buyers want to know what your digital product is, how it works, and why it matters to them. That’s it. If your video can deliver that, you’re doing it right.
You can upload any video you’ve already recorded—a tutorial, a walkthrough, a screen recording, or a face-to-camera pitch. Voomly supports 4K video, so your content will look sharp across phones, tablets, laptops, and smart TVs. Uploading is fast, and you don’t need to worry about your file getting compressed into a blurry mess. Voomly keeps your video clean, responsive, and ad-free.
Once uploaded, your video is saved in your Video Drive, which acts like your personal video library. You can organize your videos into folders, rename them quickly, drag and drop to move them, or sort them by views, duration, or size. If you need to replace a video later, you can do that without affecting the embed code—no need to update links on your website or landing page.
Not sure what kind of video to create? Here are three that work well for digital products:
- A quick demo: Show the product in action. Walk people through what they’ll receive and how it works.
- A problem-solution explainer: Start with a common pain point, then show how your product helps solve it.
- A guided tour: If you're selling access to something like a course or template pack, walk them through the contents and layout.
Keep it short. Two to three minutes is ideal. Long enough to explain, short enough to keep attention.
And remember: the viewer’s first impression is happening inside your video. Not your sales page. Not your description. Make it count.
Up next, we’ll turn your video into a customized, on-brand experience that’s designed to convert.
Not sure what kind of video to create? We’ll go over a few specific styles and strategies later in this guide, so you’ll have more to work with beyond just a basic demo.
Customize Your Video Player for a Better Buying Experience
Now that your video’s uploaded, the next step is to shape how it looks, feels, and functions. This might sound small, but it’s one of the reasons people stick around—or bounce.
The default video player on most platforms doesn’t say much about your brand. It’s generic. It’s cluttered. It pulls attention away from what you actually want people to do. With Voomly, you control the entire viewing experience, from the first frame to the final action.
Here’s where to start:
📌 Set the Thumbnail
Before anyone presses play, the thumbnail is doing the talking.
Choose a frame from the video or upload a custom image that matches your product and brand.
You can also use an autoplay preview that silently plays when the video loads—this works well if you want to hook attention without sound.
🎨 Match the Player to Your Brand
In the player settings, you can:
- Change the color of the play bar
- Add your logo
- Select your preferred skin (layout)
- Choose border styles or remove borders altogether
- Adjust the opacity of control elements
This isn’t just about looks. A consistent visual experience helps your video feel like an extension of your product—not a random embed on a busy page.
⚙️ Control the Behavior
You decide what happens when the video plays, pauses, or ends.
- Should it autoplay?
- Pause at the end?
- Loop?
- Redirect to a checkout page when the video ends?
You can also enable or disable specific features like volume control, playback speed, fullscreen toggle, or the rewatch button. Strip it down to the essentials or give your viewers full control—it’s your call.
📝 Add Subtitles
Upload your own captions or auto-generate them within the editor. Subtitles make your video more accessible and easier to follow, especially for people watching on mute or in noisy environments.
This kind of control doesn’t just make your video look better. It makes it easier for people to focus, trust what they’re seeing, and take the next step.
Once your video looks and feels the way you want it to, you’re ready to make it interactive.
Choose the Right Video Type for Your Product
A good video doesn’t just explain—it sells. But not all videos work the same way. Your format should match the product you’re offering and the kind of buyer you're talking to.
Here are five video types that work especially well for digital products, with detailed structure tips and content ideas you can use right away:
🎯 1. The “Problem–Solution” Explainer
Best for:
Digital products like swipe files, troubleshooting templates, productivity systems, tutorial packs
Best for:
Digital products like swipe files, troubleshooting templates, productivity systems, tutorial packs
This is one of the most effective formats because it mirrors the buyer’s mindset. People don’t go looking for a product—they go looking for a fix. This video helps them see your product as that fix, without having to spell it out line by line.
- Start with a common pain point your buyer faces.
This is the part where you show them you get it. Name the problem directly. Say it the way your audience would say it.
If you’re selling a resume template, open with something like: “Tired of sending out resumes and hearing nothing back?”
The goal is to make them feel seen right away.
- Describe how that problem creates friction, delay, or missed opportunities.
Don’t just mention the issue—unpack what it costs them.
This is where you hit them with the reality they’ve probably downplayed. “If your formatting is off or you’re using generic phrases, recruiters won’t even give you a second look.”
This makes the problem real and urgent.
- Introduce your product as a practical, fast solution.
Now that the problem’s clear, offer relief. Keep it simple.
“That’s why I built this ready-to-use template—it’s clean, optimized, and proven to get callbacks.”
No need to oversell it. Just position it as the obvious next step.
- Show exactly how it works or what they get.
Walk through the product quickly and visually. Open the file. Show a few key features.
Mention what they’ll be able to do with it.
“You can edit this in Google Docs or Word, change the colors, and send it off today.”
- End with a direct call-to-action.
Don’t assume they’ll know what to do.
Tell them.
“You can grab the full template below and start using it in under 10 minutes.”
🎬 2. The Quick Product Walkthrough
Best for:
Notion templates, Google Sheets tools, Canva kits, design assets, website UI packs
This format is all about clarity. Buyers want to know exactly what they’re getting before they buy—especially when it comes to digital files. A walkthrough video removes doubt and builds trust by letting them see the actual product in use.
Suggested Flow (with context):
- Start with a quick intro of what the product is and who it’s for.
Give them the short version upfront.
“This is a Notion dashboard designed for freelance writers who want to keep their pitches, deadlines, and invoices organized in one place.”
A focused intro filters out the wrong people and makes the right ones pay attention.
- Show the actual product—don’t just talk about it.
Buyers need to see how the product works.
Open the file, scroll through the pages, and click on things.
“Here’s the Projects tab. You can track each article, set deadlines, and link to your client notes.”
- Highlight 3 to 5 key features or sections.
This keeps the video digestible.
“Let me show you my favorite part: the invoice tracker. You just enter the amount and it auto-calculates your total earnings for the month.”
Focus on what’s helpful, not every single detail.
- Mention how it helps the buyer save time, avoid mistakes, or get better results.
You don’t need to hard sell.
Just connect the dots.
“Instead of switching between six tabs, you’ll have everything in one workspace.”
- Close with a clear prompt to buy or access.
🧑🏫 3. The “Mini Lesson” Preview
Best for:
Online courses, coaching offers, educational resource packs, skill-based templates
If you're selling a product that teaches, the fastest way to prove it’s worth buying is to teach something small for free. This format builds trust by giving the viewer a win right away.
Suggested Flow (with context):
- Open with a short lesson title or promise.
Think of it like naming a YouTube video.
“In the next 3 minutes, I’ll show you how to structure your sales page intro so people keep reading.”
- Teach one specific thing that’s easy to apply.
Don’t go broad. Go useful.
“Start with a one-line headline, then follow with a ‘what’s in it for me’ paragraph. Here’s a real example.”
The goal is to help them, not impress them.
- Connect the tip to your full product.
- Invite them to take the next step.
📚 4. The “What You Get” Breakdown
Best for:
Digital bundles, membership content, template collections, monthly downloads
Some buyers don’t need persuasion—they just need clarity. If your product includes multiple parts or files, this format lets them see exactly what’s included and how it’s delivered.
Suggested Flow (with context):
- Start with a quick summary of the full product.
Let them know what they’re looking at.
“This is a bundle of 12 Canva social media templates made for small business owners who want to post consistently without starting from scratch.”
- Show each item in the bundle visually.
People want to see the contents.
“You’ll get three quote graphics, three product promo templates, three testimonials, and three call-to-action designs.”
- Mention any extras, variations, or bonuses.
If there’s anything that makes the product feel more complete, call it out.
“You’ll also get a bonus PDF with headline prompts you can copy and paste.”
- Explain how they’ll receive or access the product.
This reduces confusion.
“Once you complete checkout, you’ll get an email with a download link. No signup, no waiting.”
- End with a low-effort CTA.
💬 5. The “Customer Story”
Best for:
Premium courses, all-in-one toolkits, business templates, community access products
This format tells a story that your ideal buyer can relate to. It’s especially useful if your product helps people achieve a transformation—big or small.
Suggested Flow (with context):
- Introduce a relatable person or scenario.
- Show the challenge or obstacle they were facing.
- Walk through how your product helped.
- Include real details, outcomes, or quotes if available.
- Wrap with an invitation to take the same step.
Add Interactions That Get People to Click
Okay, here’s the thing. People are probably already using video to talk about their product. You see it everywhere—promos, reels, explainers, YouTube ads. Everyone’s trying to grab attention. So with so many digital products being pushed through video, just how exactly do you stand out in the crowd?
Simple. Don’t just let people watch—give them something to do.
And this is where Voomly flips the script. While others rely on passive views and hope someone clicks a link below the video, you’re creating a built-in experience. With Voomly, your viewer can click a button, enter their email, preview a product, or jump straight to checkout—all without leaving the video. It feels more natural, more direct, and a lot more effective.
Here’s how you make it happen:
1. Add Clickable Buttons
Buttons are your most direct call-to-action. You can add one (or several) anywhere in your video timeline, with full control over the label, color, size, and behavior.
Use it to:
- Link directly to your checkout page or product
- Trigger a redirect after a pitch
- Pause or dim the video for extra focus
You can time the button to appear right when your viewer hits that moment of “Okay, I’m ready” right after you walk through the product or recap the benefits.
2. Use Email Opt-Ins (Turnstile)
Want to build a list while selling your product? Add a short form directly inside the video. Viewers can enter their name and email without leaving the screen—and you decide if it’s required or skippable.
It’s perfect for:
- Freebie offers
- Bonus downloads
- Lead captures before a full launch
And since Voomly connects to platforms like Mailchimp, ActiveCampaign, Zapier, or even Google Sheets, you can start automating things right away.
3. Layer Supporting Text and Images
You can add text overlays to emphasize points, clarify what’s on screen, or highlight bonuses.
Examples:
- “Includes 20+ templates”
- “No monthly fee”
- “Edit in Google Sheets, Notion, or Excel”
You can also upload and position clickable product images. This is especially useful if you’re selling bundles or showing variations. Your viewer can choose what to explore—and you can lead each image to a different link.
4. Let Viewers Choose What to Watch Next
On platforms like YouTube, once your video ends, it’s out of your hands. The algorithm takes over and suggests other content—which may or may not have anything to do with what you’re selling.
With Voomly, you decide what happens next.
You can build a simple decision tree inside the video—ask a question like:
- “Want to see the full tutorial?”
- “Need customer reviews?”
- “Want to skip straight to pricing?”
And then give them clickable options. Each choice leads to another video—or another section in the same video—depending on what they’re most interested in. This makes your viewer feel like they’re in control, but really, you’re guiding them.
It’s like building your own micro-funnel, one click at a time.
5. Control Every Moment with Timeline Tools
All of these interactions—buttons, forms, text, images—sit on a drag-and-drop timeline. You don’t need code. Just place things exactly where they belong.
You can:
- Set the video to pause when a CTA appears
- Dim the background behind a form or button
- Repeat an action at the end for one last nudge
- Hide or show elements depending on what feels smooth
It’s fast, visual, and gives you full creative control without overwhelming your viewer.
And if all that wasn’t enough?
You’re not stuck with a single video on a single page. Voomly gives you extra ways to keep people watching and clicking:
- Video Drive: Store and organize all your content, drag-and-drop into folders, and quickly replace videos without updating embed codes
- Video Collections: Create a player that shows your main video on the left, with other clickable content lined up on the right
- Showcases: Build clean, scrollable video galleries where you control what’s visible—and what gets watched next
Even just showing more relevant videos they can click into is a form of interaction. The more connected everything feels, the more likely your viewers are to stay with you.
So yeah—this isn’t just a video. It’s your pitch, your funnel, your sales page, and your CTA all rolled into one. And it finally works with you, not against you.
Get People to Watch Your Voomly Video
So your video’s ready. It's interactive, it's clean, and it's built to sell. But now comes the part that trips most people up—getting it in front of the right audience.
You don’t need just anyone to watch. You need the people who are already interested in what you offer. Because if you're not reaching the right crowd, even the best video won’t convert.
Here’s how to make sure the right people actually find—and watch—your Voomly video:
1. Know Where Your Audience Hangs Out
Start with this question: Where do my ideal buyers spend their time online?
Look for:
- Niche Facebook groups
- Reddit threads
- LinkedIn communities
- Discord servers
- Instagram pages or TikTok creators in your space
Once you’ve found those spaces, get active. Don’t just drop links.
Engage. Answer questions. React to posts. Be helpful. The more people see your name and value, the more likely they are to follow your content—and eventually, your video.
Tip: You don’t need to do all the community work yourself. If you have a VA or a small team, this is something you can delegate. Just make sure someone is representing your brand and staying active.
2. Use Your Video Link Where It Matters
Every Voomly video comes with a direct, shareable link. You can use that to promote your video in:
- Your bio link on social media
- Private messages or group replies
- Email footers and newsletters
- Community welcome posts
The link opens a clean, ad-free page that you control—no distractions, no suggested videos pulling your viewer away.
3. Embed the Video on Your Website or Landing Page
Use the embed code to drop your video wherever it makes sense:
- Product or sales pages
- Thank you pages
- Blog posts
- FAQ or support sections
You can set the video to auto-play, pop up as a modal, or stay pinned while users scroll. It’s all customizable from your Voomly dashboard.
4. Repurpose Snippets for Social Media
Don’t keep your video in one piece. Break it down into smaller bites and share them across platforms.
Use short clips to:
- Share a tip on Instagram Reels or TikTok
- Pin a preview on Pinterest
- Post a behind-the-scenes moment on Facebook
Always include a CTA: “Watch the full version here” with your Voomly link.
5. Use Email to Bring Traffic In
Drop your video into your email funnel. You can:
- Feature it in a welcome email
- Share it as bonus content
- Use it during a flash sale or limited-time offer
You’re not just sending a link. You’re guiding people to a page that’s designed to convert—one you built yourself.
6. Automate Your Promotion
If you're posting manually across multiple platforms, you're wasting time. Use schedulers and automation tools to do the heavy lifting.
Examples:
- Use Tailwind or Buffer to schedule Pinterest or Instagram posts
- Schedule YouTube Shorts in batches
- Reshare evergreen content monthly
And yes, you can still use YouTube, TikTok, or Facebook to build awareness. Just redirect traffic to your Voomly video using captions, overlays, or pinned comments.
7. Make Use of Voomly’s Own Layout Tools
You’re not limited to a single video link. Try these features:
- Video Collections: Let viewers watch one main video and scroll through other related ones beside it
- Showcases: Share a full playlist or bundle of videos in a clean, scrollable format
- Video Drive: Keep everything organized behind the scenes so you can update or replace videos fast—without touching your links
Sometimes, just giving viewers more relevant content to click is all the interaction you need.
Getting traffic isn’t about being everywhere. It’s about being where the right people already are—and making sure your video is easy to find, easy to click, and worth their time.
And once they’re in? Voomly takes it from there.
What Happens After You Hit Publish?
Once your video is out in the world, your job isn’t over. In fact, this is where things start to get more interesting.
You’ve shared the video, posted it in the right places, maybe even repurposed clips to drive traffic. Now it’s time to pay attention to how your video is actually performing.
Voomly gives you a full set of analytics that show what’s really going on behind the scenes. You’ll be able to see how many people are watching, how long they’re staying, and what parts they’re skipping or rewatching. This kind of insight helps you understand not just if your video is being seen—but if it’s doing its job.
Here’s what you can start checking:
- Traffic: See your total plays, play rate, and engagement across all videos
- Heatmaps: Identify the exact parts where people drop off or stay locked in
- Geo data: Understand where your audience is coming from
- Devices and browsers: Make sure your video looks good and loads well across different screens
Even simple data can point you in the right direction. If most viewers drop off early, it might be time to tighten your intro. If you’re getting lots of clicks but not many conversions, maybe your offer or CTA needs more clarity. These small tweaks make a big difference.
You don’t have to analyze everything at once. Just start with a few patterns and build from there. Check which videos are performing best. Look at which devices are getting the most traffic. Use that to improve your future content.
We’ll break down these analytics tools in detail in a separate guide. For now, just know that tracking is the next natural step after promotion. It gives you the feedback you need to grow—not just views, but results.
And if you want a platform that gives you all these tools in one place, that’s exactly what Voomly Cloud is for. Let’s talk about that next.
Why Voomly Cloud Is the Smart Move for Digital Sellers
If you’re looking for a tool that doesn’t just host your video but actually helps you sell—Voomly Cloud is built for exactly that.
You’re not piecing together different tools. You’re not stuck figuring out how to connect platforms or juggle subscriptions. Voomly Cloud gives you everything in one place so you can create, launch, and grow without tech headaches.
Here’s what makes it such a solid move if you're selling digital products:
One subscription, six tools—built to work together
Voomly Cloud gives you full access to:
- Voomly for video hosting, funnels, player customization, and analytics
- Doodly to create whiteboard-style explainers
- Toonly for animated walkthroughs or visual storytelling
- Talkia to generate voiceovers from text
- Pyks for eCover and product image mockups
- People Builder to customize characters for your animated videos
These aren’t watered-down versions either—you get the full standard versions of each.
Everything you need to build and sell—from start to finish
With Voomly Cloud, you can:
- Upload and host unlimited videos
- Add clickable buttons, email forms, product previews, and more
- Set up simple or advanced video funnels
- Use real-time analytics to see what’s working
- Customize every player to match your brand
- Embed anywhere or share directly using clean, no-ad links
- Organize all your content with Video Drive, Showcases, or Video Collections
You don’t need separate tools for video creation, editing, hosting, and selling. It’s all included—one dashboard, one subscription, full control.
Built to scale with you
Whether you’re selling a single template or running an entire course business, Voomly Cloud can grow with you.
You can create as many video funnels as you want. Add as much content as you need. Store up to 7TB of videos.
Track behavior across multiple devices and locations.
This isn’t just about looking polished. It’s about selling smarter, faster, and with fewer moving parts.
What if you just want to try it out first?
You can check out Voomly’s free plan here. It’s a good starting point if you want to test the platform and get a feel for how it works. But if you already have a product to sell—or you’re ready to get serious—Voomly Cloud is the one to go with.
No piecing things together. No duct tape setup. Just one platform that helps you create a better product experience—and turn that experience into actual sales.
What’s the Next Move?
The hardest part isn’t setting things up. It’s deciding you’re ready to start.
There’s no perfect script or exact formula—just a clear video, a solid product, and a simple way to connect the two. That’s all you really need. And now, you have it.
So post it. Share it. Let it run.
Watch how people respond, check the data, make a few tweaks, and do it again. You’re not guessing anymore. You’re building with intention.
And the more you do it, the easier it gets.
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Voomly is the perfect platform to host videos advertising your brand.
And with its ultra-customizable, no-coding-required video tools, you’ll get the absolute best results from your sales videos.
Select video player colors, border skins, player skins, and customized thumbnails … potentially increasing your sales video views by as much as 4X, according to some research.
Drive website traffic by adding a clickable brand logo to your video player … so anyone watching your videos can easily find out more about your products and services.
Promote a professional image by using video players that “travel” with your video … so when your videos are shared via social media, everyone sees them in a video player that displays your logo and brand colors.
Hide or display controls, like the play bar, time, volume, speed, autoplay, full-screen option and more, customizing your player to your marketing goals.
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