How to Make an Infographic Video in 7 Easy Steps
Friday, October 28, 2022
Infographics are an interesting and fun way to present statistics, facts, and survey findings.
However, as engaging as these visuals are, infographics are even more entertaining when they’re presented in a video format. In this blog post, we’ll explain why that is and show you how you can create an infographic video in just 7 steps.
Why Create an Infographic Video?
There are plenty of great reasons for companies, entrepreneurs, and nonprofits to create infographic videos. Some of the main benefits of these videos include:
- Improved Metrics – Quite simply, infographic videos are enjoyable to watch. As a result, they can be a highly effective way to improve metrics that marketers care about, like page views, click-thru rates, and viewer engagement.
- Increased Credibility – Infographic videos are generally professional, insightful, and interesting. As such, they create a good overall impression … which is why companies often find them useful when they want to establish authority or be seen as thought leaders in their industry.
- Great for Attracting New Fans & Followers – Because infographic videos combine interesting stats with compelling visuals, they’re highly shareable … which is why infographic videos can play an important role in a company’s content marketing strategy, making it easier for businesses to find new fans and followers.
- Simplify Complex Information – Video makes complex data easier to understand. For instance, it can be difficult to picture how deep the ocean really is. But create a video that compares the depth of the ocean to objects of all different sizes, and it becomes much easier to imagine … as you can see in this video:
Bottom line, there are a number of solid reasons for creating an infographic video. But how do you do it, and what’s the best way to get started?
That’s what we’ll go over in this next section, as we explain step-by-step how to create an infographic video.
Step 1 – Determine Your Audience & Objectives
Before you create an infographic video, you’ll first want to consider the video’s target audience and its objectives.
To get you thinking in the right direction, we recommend you start by answering the following questions:
- What do you want your infographic video to accomplish?
- Who do you want to watch your video, and what’s the best way to connect with those individuals?
- Which action should viewers take after watching your video?
By spending time thinking these issues through, you’ll have a good understanding of who your video needs to appeal to and what it needs to accomplish.
Much like an arrow hitting a bullseye, that knowledge will make it easier to create a great infographic video that achieves your goals.
Step 2 – Compile the Data
Coming up with a great topic for an infographic video is actually pretty simple. For instance, you can get ideas by taking a look at industry trends, news items, upcoming events, in-house data, academic studies, survey results, etc.
Remember as you’re doing so to think in terms of what kind of information your target audience would find most interesting. If you want, you can then collect that data in-house by conducting surveys or interviews.
Alternatively, you can create an infographic video by using public data that’s already out there. If you decide to go this route, Data.gov and Google Public Data Explorer are great places to start.
These websites contain lots of public data on a wide variety of different subjects … giving you plenty of worthy topics to create a video about.
Step 3 – Create Your Script
Before producing your infographic video, you’ll first want to create a video script, should you choose to use one. That script will determine how your video should unfold.
Keep in mind that when you’re creating your script, you’ll want to rely on the following best practices:
Go Big at the Beginning – People typically decide in the first few seconds of a video whether they’re going to continue watching or not … which is why you don’t want to bury the lede by revealing your most thought-provoking data 45 seconds into your video.
Instead, begin your script with one of your most interesting facts right away. That’ll help you grab viewers’ attention while also making it more likely they’ll watch your video all the way until the end.
Appeal to Emotions – Generally speaking, the more you can appeal to prospects’ emotions in a video, the more impactful that video will be.
So, where possible, look for statistics that shock, entertain, or tug at the heart strings. By stimulating people’s emotions, your viewers will find your video that much more engaging.
Time It Right – Ideally, you’ll want to keep your video between 30-90 seconds. To achieve that video length, make sure your script focuses on the data’s highlights, rather than painstakingly revealing every single statistic you’ve uncovered.
And, if you only plan to share your video across one social media channel, aim to tailor your video’s length specifically to that audience’s attention span.
For instance, when Hubspot researched this topic, the company concluded that the ideal video length is 30 seconds for Instagram, 45 seconds for Twitter, 1 minute for Facebook, and a full 2 minutes for YouTube viewers.
Include a Call-to-Action (CTA) – Your script should include a CTA at the end of the video, directing viewers what to do next. For instance, you may want to tell them to subscribe to your YouTube channel, like your business on Facebook, or leave a comment about what they just watched.
Step 4 – Storyboard Your Video
Once you have your script written, you’ll want to storyboard your video–sketching it out on paper to indicate which scenes should appear alongside the words in your script.
Usually, a storyboard looks something like this:
IMG SOURCE:
While storyboarding may seem unnecessary, it’s crucial to creating a good infographic video. For one thing, storyboarding will give you a better sense for the video’s pacing.
For instance, you may discover during the storyboarding process that one scene is too long or too short and doesn’t go well with the narration. And, as you might imagine, these types of issues are easier to correct during the storyboarding step than after you’ve already begun producing the video.
Another reason you’ll want to storyboard is because it’s useful for getting your entire team on board.
By laying the video’s concept out visually, team members can develop a clear understanding of how the final video will look–so you can get buy-in early on, rather than dealing with objections once the video’s already been produced.
Step 5 – Record Your Script
After writing and storyboarding your script, it’s time to record it! Fortunately, you have a few different options for creating your voiceover.
- Record It Yourself – This is the cheapest, most convenient option, and it has the added benefit of being something you can do right away–for instance, without having to wait for a voice actor to record and deliver the audio file to you.
- Hire a Voice Actor – While a voice actor will provide you with the highest-quality recording, they’re also more expensive than the other two options we’ve identified here.
For instance, you can typically expect to spend about $100-$250 for a 1-minute voiceover with full commercial rights. However, budget permitting, you may find that a professional voiceover is well-worth the expense. - Use Text-to-Speech Software –The final option you have for creating your voiceover is text-to-speech software like Talkia. Talkia allows you to type or paste your text onto a screen, select the voice you want to use, and then instantly create a professional voiceover with just the click of a button.
With tons of voices to choose from, Talkia makes it easy to test out different voices, so you can select the voice that converts the highest for your video.
Step 6 – Create the Video
You’ve recorded your voiceover and created your storyboard … now it’s time to make your video. Fortunately, Doodly is perfect for this step.
Doodly is whiteboard animation software that makes it easy for you to create professional whiteboard videos in minutes–even if you have zero tech or design skills.
If you’re unfamiliar with whiteboard videos, they’re the ones featuring a hand drawing on you guessed it–a whiteboard! For instance, here’s an example of a whiteboard video made with Doodly:
Not only do whiteboard-style videos enhance learning, but they’ve also been proven to be 20X more engaging than traditional videos.
Because they’re great for grabbing and maintaining viewers’ attention, whiteboard-style videos are ideal for educating and entertaining people–which is exactly what infographic videos aim to do!
As a result, whiteboard videos are the perfect medium for sharing infographics … and Doodly is the perfect software for (easily) creating those whiteboard videos.
Want to use Doodly to create your infographic video? Grab your copy of Doodly here.
Step 7 – Promote the Video
The final step of this process is promoting your video! Fortunately, there are a number of ways you can do this:
- Email Your List – You probably already have a list of customers, clients, and prospects. If so, you’ll definitely want to send them an email that includes a link to your video.
- Upload to Social Media – Naturally, you’ll want to upload your video to all of your social media channels, so you can increase brand awareness and engagement among your fans and followers.
- Create a Blog Post – If your company has a blog, create a blog post related to your infographic video, embedding that video in the post. Not only will doing this help with SEO, but it’ll also help increase video views.
- Share in Forums & Communities – Are there forums and communities where your target audience typically hangs out online? If so, try sharing your video there, so you can expose it to more of the demographic you’re trying to reach
We’ve now covered all of the steps to creating an infographic video, and as you can see the process is a simple, straightforward one.
When you consider that fact … along with how effective these videos are for generating engagement, increasing brand awareness, and attracting a larger following … it’s easy to see why infographic videos are well-worth your investment!
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