How to Make an Elevator Pitch Video Guaranteed to Grab Attention
Thursday, October 27, 2022
Want to capture the attention of your prospects, so you can grow your business even bigger? You need an elevator pitch video! An elevator pitch video is a highly effective lead generation tactic, as well as a super-engaging way to promote the benefits of your brand.
To learn more about what an elevator pitch video is and why you need one, keep reading. In this blog post, we’ll not only reveal that info, but we’ll also share our top tips for creating a successful elevator pitch video that’ll help you attract new clients and customers.
What Is an Elevator Pitch?
An elevator pitch is a quick sales pitch promoting your business. Essentially, it’s a brief summary of what it is you do, and why people might want to work with you.
Brief being the key factor. In fact, the defining characteristic of an elevator pitch is that it’s short–so short that you could deliver your entire pitch during a quick elevator ride, hence its name.
Why Create an Elevator Pitch Video?
Let’s face it. In today’s crowded marketplace, it’s hard to stand out from the sea of competitors offering the same products and services as you do.
However, a clever elevator pitch video is an excellent way to set yourself apart from the competition by succinctly summarizing the value you can offer to prospective clients.
More importantly, an elevator pitch video has the potential to reach a ton of people you might never meet face-to-face, since it doesn’t require one-on-one interaction.
Furthermore, video is one of the most effective advertising mediums there is. Consider the following facts …
- Video Marketing Is Great for Lead Generation – The latest stats show that not only do video marketers get 66% more qualified leads, but they also experience a 54% increase in brand awareness. More importantly, a whopping 93% of marketers say they’ve landed a new customer from a social media video.
- Video Marketing Has an Excellent Return on Investment (ROI) –The vast majority of video marketers (87%) report a positive return on investment from their video marketing, and an impressive 8 out of 10 believe that video has a direct favorable impact on their sales.
- Your Prospects Love Video – It’s estimated that on average, people watch 100 minutes of online video a day. With that in mind, you want a marketing strategy that reaches your target audience using their preferred medium. Time and time again, research has shown that’s video.
- Simplify Complex Information – Video makes complex data easier to understand. For instance, it can be difficult to picture how deep the ocean really is. But create a video that compares the depth of the ocean to objects of all different sizes, and it becomes much easier to imagine … as you can see in this video:
Bottom line? If you want to attract leads, increase brand awareness, and ultimately grow your business, there’ s no better way to do so than with an elevator pitch video!
How Can You Use an Elevator Pitch Video?
There are several easy ways to get your elevator pitch video in front of more eyes, including:
Social Media
Social media is a great place to promote your elevator pitch video! Naturally, you’ll want to add your video to all of your social media channels, including Facebook, LinkedIn, YouTube, Instagram, etc.
And, if the channel allows it, make sure you pin your video to the top of the page, so new fans and followers can’t miss it.
Email Signature
The average professional sends dozens of emails in the course of a typical day. Although most email providers don’t support videos in email signatures, we suggest adding a clickable video thumbnail to your email signature that links to your elevator pitch video.
Each time you send out an email, you’ll introduce your brand to someone new, and if your email gets forwarded, that’s doubly so.
Ask People to Share
Your social media followers are experts on the needs of their friends and families … which is why it’s a great idea to ask them to share your elevator pitch video with anyone they know who might be in need of your services.
Take Advantage of Online Communities
Are there online groups or forums with members that are likely to be in need of the services you provide? If so, you’ll want to head to those forums, introduce yourself, and share your pitch video.
Add Your Video to Your Website
All too often, people are inclined to skip over lengthy written content. An elevator pitch video on your website allows you to explain who you are and what you do to visitors who prefer videos to text.
Why Should You Use Doodly to Create Your Elevator Pitch Video?
If you’re new to Doodly, Doodly is video creation software that makes it easy for people to create professional whiteboard videos in minutes–even if they have zero tech or design skills.
And, as if that isn’t awesome enough, there are other amazing benefits from using Doodly to create your elevator pitch video.
For one thing …
Doodly Whiteboard Videos Are Incredibly Engaging
Whiteboard videos are enormously popular and have been proven to be 20X more engaging than standard videos. That’s important because obviously, you don’t want to spend time and effort creating your elevator pitch video, only to have people tune out because it’s too boring.
By choosing Doodly to create your video, you’ll keep your viewers engaged from start to finish, so your elevator pitch video accomplishes what it’s designed to do–generate leads.
See the Doodly Elevator Pitch Video Template for yourself by taking a look at the video below:
https://share.voomly.com/v/aONZUdaU2
As you can see, not only is it fun to watch a whiteboard drawing come to life, but this video template couldn’t be simpler to customize. And, in the next section, we’ll give you some pointers for doing just that.
By the way, if you don’t have Doodly yet, what are you waiting for? Grab your copy of Doodly today!
Doodly’s so intuitive and easy-to-use, within minutes you’ll be able to create a fun and highly effective elevator pitch video.
How Can You Make a Great Elevator Pitch Video?
To create an enticing elevator pitch video, you’ll want to make sure you include all of the following important components in your video script:
- Introduction
- Pain Point
- Value Proposition
- Summary of the Hook
- Call-to-Action
Let’s look at each of these one by one, by creating an elevator pitch video for a fictional copywriter…
Introduction
In the same way you’d introduce yourself when meeting someone new, you’ll want to begin your elevator pitch video with an introduction, as you can see in our Doodly template right here:
However, should you use this template, don’t feel like you’re limited to only the text on the screen. It’s just a quick format to get your inspirational juices flowing.
In your intro, you’ll want to begin by briefly summarizing why you’re a rock star. Remember, this isn’t the time to be shy. Instead, be sure to use glowing adjectives to describe what makes you an asset to your prospects.
For instance, in our copywriting example, we might say something like, “Hi! I’m Jen … a copywriting wizard who’s charming, professional, and obsessed with delivering an A+ experience to my clients.”
As you can see, we communicated who our copywriter is and what she does quickly, yet with enough pizazz to pique our prospects’ interest.
Pain Point
Your prospects have a problem that your solution solves. Now’s the time to mention that pain point, so your prospects understand why they’re in need of your services.
Again, you can see how our Doodly template makes it easy to communicate that information:
So, at this point in your video, you’ll want to spend some time thinking about the challenges your prospects face. Once you’ve identified the main one, briefly describe how you can help your prospects overcome that challenge.
In the case of our copywriter, let’s say our prospects are tired of dull, snooze-worthy sales copy that doesn’t get result
To address that, our copywriter might say something like, “If you can’t stand boring copy, I’m the copywriter for you … I write copy that’s snappy and to the point. More importantly, my copy drives sales.”
Value Proposition
Once you’ve mentioned your prospects’ pain point, you’re ready to relay your value proposition. A value proposition is the reason why prospects should do business with you i.e. the main benefit you provide that sets you apart from your competitors.
- What pain point does my product or service solve?
- What specific benefit do I offer to my clients?
- How am I different from my competitors?gs
For instance, our fictional copywriter might realize that what differentiates her from her copywriting peers is how thoroughly she comes to understand the audience she’s writing for … so much so, in fact, that she doesn’t have to sell prospects on an offer. They sell themselves on it.
So, for our video script, we might say something here like, “Before writing anything, I gain a thorough understanding of prospects’ dreams, desires, and fears. I then use that information to create benefits-driven copy that makes prospects sell themselves on your offer.”
Summary of Your Hook
In the same way you summarized your qualifications in the video’s intro, now you’ll want to summarize your hook i.e. why prospects should work with you. How will they benefit if they retain your services?
For instance, maybe you save them time, help them get the body of their dreams, or provide the absolute best legal advice. Whatever the benefit is, you’ll want to succinctly summarize it at this point in your video.
So, for our copywriter, our hook summary might be, “What does all this mean for you? More customers, higher sales, and improved ROI.”
Call-to-Action
This is where a lot of businesses go wrong. They make a great sales pitch, then fail to tell prospects exactly what they should do next.
That’s not the way you want your video to end–not if you want to generate leads anyway!
Instead, you want to be very clear at this point in your video by directing your viewers to take a specific action.
In the case of our copywriter, we’ll do this by saying, “If you’re ready to take your copy to the next level, call me today at 555.1212.”
And that’s it! That’s all there is to creating an elevator pitch video. As you can see, not only is this process really simple, but this kind of video is great for attracting new leads.
Check it out for yourself by watching the Doodly video we created for this example:
https://share.voomly.com/v/2eyUT_Tvr
By the way, if you’re curious about the voiceover we used in the video, it was made using Talkia. Talkia is text-to-speech software that allows you to create unlimited professional voiceovers for your videos.
If you want, you can even use Talkia to create voiceovers in foreign languages–for instance, if you decided to promote your services internationally with an elevator pitch video.
Final Thoughts
Elevator pitch videos are unique, interesting, and effective. Even better, they’re super-easy to create … which is why you should consider an elevator pitch video a no-brainer when you’re looking to expand your business.
Just keep in mind that should you choose to create one, you’ll want to keep your video roughly between 20-45 seconds … remember, it’s an elevator ride, not a cross-country plane flight!
Posted in Features, Whiteboard Animation, Whiteboard Animation Software, Whiteboard Animation Videos
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