Monday, October 31, 2022
There’s no denying it- everyone loves video.
About 53% of customers would love to see more video content in the future. Brands are already leveraging video to increase sales or get positive ROI.
For video marketers, the future looks bright, and projections show that video will continue to soar. So if you aren’t already using whiteboard videos for your brand, now is the time to make it count.
You might be thinking about how whiteboard videos can help you achieve incredible results. That’s exactly what this article is about.
We will show you how to effectively use whiteboard animations to drive your business to the next level.
But before we get cracking, let’s take a look at why you need to use whiteboard video.
Whiteboards have been used for many centuries to simplify complex ideas or concepts. You must have seen one in training rooms, classrooms, or during strategy sessions. Fast forward to today, and it turns out that whiteboards are still making viewers feel smart.
So if you want your customers to understand what your product is all about, doodle videos hit it out of the park. They explain your product, technology, or anything complex in a fun and interesting way.
Here’s why whiteboard animation is a staple for your business.
First of all, whiteboard videos have a strong visual appeal. So they instantly grab your viewers’ attention and inspire them to take action. Not only that, but research has shown that whiteboard videos are memorable, so they’ll boost brand recall and awareness for your business.
Because they’re fun and interesting, doodle videos drive customer engagement across multiple channels. They work great for training, sales and investment pitches, promotions, launches, adverts– all sorts.
Plus, they’ll gladly sit on websites, social media pages, training sessions, pitches, and marketing events and get the job done in style.
Best of all, whiteboard videos are easy to make. With Doodly, you can make award-winning videos in a few minutes and accomplish your business goals speedily.
Let’s dig deep into some of the different ways you can use whiteboard animations to your advantage.
There was a time, text and pictures were enough to promote your new lines of product. Well, not anymore. Video has become the chief content type for marketers and businesses.
Whiteboard videos are very effective for promoting your products or service. You must have noticed that several brands are cashing in on this opportunity and reaping massive benefits. A whopping 81 % of businesses are now using video to market their brand.
Isn’t that interesting? You might be wondering why whiteboard videos have become a staple or why brands are getting positive marketing results.
Let’s face it. Promoting new products or technologies isn’t a walk in the park. Even if you own an established brand, you’ll most likely face a lot of competition from other similar products. So when it comes to pushing your brand or driving sales for your products, you need all the help you can get.
Whiteboard videos are simple to understand and help you connect with potential clients than any other type of video you can think of. They make complex technology or products fun, exciting, and simple to use.
Even more, customers love videos. About 84% of them say that they’ve been convinced to purchase products or services by watching a brand’s video.
So if you want to harness the potential of digital presence for promotions and sales, it’s critical to make those first few seconds count, such as creating a blog, starting a tutorial, and so forth. That’s another value you’ll get from whiteboard videos. It has the potential to grab your audience’s attention, engage and nudge them to take action.
The potency of whiteboard animations isn’t limited to a few channels. You can share your content and promote your brand on Facebook, Twitter, Instagram, etc. and still get value for your efforts.
How do you get your whiteboard animation videos to work for you?
With eye-catching videos, you can make your content stand tall and convince customers to buy your products.
The beautiful whiteboard video below promotes an online automobile parts store, repair and maintenance service.
Before now, creating beautiful video ads meant you had to hire professionals and spend thousands of dollars on video production. With Doodly, you can now make captivating and high-converting promotional videos without breaking the bank.
You’ve just built your product, and you’re buzzing to pitch your solution to angel or institutional investors or customers.
Here’s what you should know. Having a successful pitch to investors goes beyond having a great product. There’s a lot more that goes into getting venture capitalists to invest in your business
When you’re pitching, you have very limited time to grab your listener’s attention. So,your pitch should be engaging enough to prompt your investor or customers to take the next step. And that’s where whiteboard videos come in.
Whether you’re looking to raise funds or seeking strategic partnerships, whiteboard animations pique audience interest and boost engagement. Not only that, it will help you explain your product or technology in a captivating way.
Whiteboard video pitches aren’t just for startups. Growing companies also pitch to secure funds for expansion. Pitching is also about
According to Kickstarter, campaigns with video pitches have a significant 50% success rate than those without video.
Indiegogo’s report further validates the power of video for pitching ideas to potential investors. The report reveals that campaigns with video pitches raise 114% than campaigns without videos.
It’s no surprise because videos use a combination of text, visuals, and sound to emotionally connect with the viewer within a short time.
You’ve got compelling facts, figures, and data you want to share with potential investors? The good news is you don’t need a big budget to build captivating, professional-looking pitch decks. Doodly makes the process seamless, enjoyable, and inexpensive.
As an entrepreneur, it’s not enough to create beautiful products. You need to show prospects, customers, or partners how the product works. This is a major challenge for many businesses, manufacturers, distributors, and retailers. That’s why big brands invest heavily in making product demos.
With quality product demos, you can communicate your product or service value in a compelling way. It has the potential to drive product engagement and sales for your online audience or offline prospects.
For many products, live demos or videos with a live head may not do justice. In that case, you need whiteboard videos to explain and simplify even the most complex ideas.
For example, if you’re explaining a step-by-step process of how a drug works inside the body or how to download and install an app, whiteboard videos make it very easy to understand.
You can teach through product demonstrations and ensure that potential customers have a good grasp and memory of what you’ve shown them.
Best of all, whiteboard videos use voiceovers and visuals to explain your product features or communicate value. So, your potential customers will never have to wonder how it works.
When customers view video explanations, they immediately connect and visualize themselves using that product for personal or business purposes. Making a product demo with Doodly is easier than you can imagine. The software is feature-rich and has everything you need to make your explainer or demo videos shine.
Hiring the right talent is a key success factor for your business. But it’s critical to set up an effective training program as well.
Nowadays, training goes beyond just teaching employees to do their job. You must engage your staff and show them they matter by investing in their training and coaching programs.
Excellent training videos help you find people who tick all your boxes. Plus, you’ll be able to retain the top talents in your niche and improve business continuity and edge your competitors.
The stats say it all. Brands that make massive investments in employee training get 24% higher profit margins than those who spend less on training.
The stats say it all. Brands that make massive investments in employee training get 24% higher profit margins than those who spend less on training.
Another report by Ninja Essays shows that video remains a powerful and productive way to share educational, informative, and business information or train people.
You can create onboarding videos to help new hires get up to speed. Moreso, whiteboard training presentations can help you teach existing team members something new.
So why is whiteboard animation effective for training?
Companies and HR teams use it for bite-sized training or microlearning. You can easily break your training content into short modules to encourage learning and retention.
Another important point is that whiteboard videos are far more engaging than text. Forrester’s research shows that 75% of people are more likely to watch a video than read web articles or text-based content.
Who says you need all your remote employees or freelancers present in one location for training or need a real person to hold live sessions?
What makes videos better is that even if your workers have a busy schedule, your whiteboard videos can do the job. You can create whiteboard videos and upload them to your learning management system, website, YouTube, or other social media channels. And your staff can access them anytime and anywhere, whether they’re at work, at home or on the move.
An engaging training video not only needs to deliver great content, but it needs to be visually appealing. However, it doesn’t have to cost an arm and leg. Doodly offers a cost-effective tool to help you create beautiful videos that bring incredible training results.
What makes Doodly a beauty is that it’s super fast and easy to use. Doodly templates are a great starting point for creating beautiful videos. You’ll find tons of templates for training, including
These templates are specially designed to make your whiteboard video creation effortless. And you can easily customize them to fit your goals.
If you want to create your videos from scratch, Doodly has tons of premade scenes, characters, and assets to help you create memorable contents and drive your message home.
The underlying psychology around social proof is that since so many people behave in a certain way, it must be the most appropriate behavior or course of action. Social proof is all around us. It may take the form of social media shares, testimonials, customer reviews, or celebrity or experts endorsement.
For example, when we see customers queuing up to eat at a restaurant or celebrities using a certain brand of product, it boosts our confidence in that product. Even a celebrity tweet or Instagram post can lend an air of credence or quality to the product, doesn’t it?
But there’s more to it. Social proof has the potential to boost conversions and grow your business. Reputable brands like Amazon, MailChimp, and WordPress are making the most of it, and you should do so too.
For example, Amazon, the world’s largest online retailer, has customer reviews and ratings on every item. Other big brands like Marketo, HubSpot, Slack also showcase customer testimonials on their website.
But how do you use social proof to your advantage?
You can tell stories about the successes your customers have had with your product. According to Nielsen’s research, 92% of buyers trust recommendations from their peers. In comparison, 70% of people will trust recommendations from people they barely know.
With whiteboard video testimonials, you can tell better stories that
Videos certainly command more attention than text. Go ahead and share your whiteboard video testimonials on your website, landing pages, and social media to start getting the type of sales results you need.
As competition heats up in your niche, sharing your expertise is a subtle and innovative way of getting customer attention or marketing your brand. It sets your company on a pedestal and drives your business to a whole new level.
For many consumers, the volume of marketing messages they receive daily isn’t enabling-it’s overwhelming. They often prefer brands that offer some guidance, share industry best practices, or keep them updated with industry trends. So if you want to establish your reputation as a thought leader in your niche or increase your organizational value, that’s the way to go.
But here’s the caveat. Although people love stories, they prefer to watch storytelling videos than read several lines of text.
That’s the way our brains are wired. We retain more visual information than text.
It’s super effective when your video is fun and interesting. Your viewers can practically sit through it for longer periods without feeling bored.
Ready to enlighten your audience with useful information and keep them coming back for more? Using whiteboard animation is an ideal way to break down complex topics into a simple story. You can share
For example, if you’re a medical expert, you can reach patients by creating whiteboard videos that address specific medical conditions.
Those searching for information on that ailment or its symptoms will find your videos, learn more about the disease and seek to contact you. That automatically becomes a win for your business.
Healthcare institutions must share relevant stories about several health problems to get patients’ buy-in on the health care services they render. Likewise, pharmaceutical companies can share news about drug development and treatment therapies with professionals to boost their credibility and increase sales for their products.
Here’s an example of a whiteboard animation video created by the National Collaborating Center for Environmental Health in Canada to spread awareness about public health and cancer prevention.
The whiteboard animation provides background information and statistics about radon, the second leading cause of cancer in Canada. It further offers advice on how public healthcare officials and practitioners can mitigate radon’s impact in their communities.
With this video, doctors, patients, caregivers, and even pharmaceutical companies will better understand this cancer-causing element and find ways to minimize exposure.
It’s no news that poor customer service can hurt your business. About 89% of consumers stop patronizing brands due to poor customer support. So you’ll not only lose customers, but those bad reviews can burn your reputation or cost you thousands of dollars.
Video marketing is a cost-effective way to provide customer support, boost engagement, and improve client satisfaction. According to a survey by Wyzowl, about 68% of customers who have difficulties with a product, app, or software prefer to watch explainer videos to resolve issues instead of calling customer support.
When it comes to customer service, customers expect quick responses, typically between 15 to 60 minutes. With whiteboard videos, you can reduce the number of support calls or complaints you receive from clients. These videos will automatically become your support tool during non-support hours or close of business.
Likewise, your product walkthroughs or DIY videos can also function as a sales tool that sets you apart from your competitors.
Here’s how you can minimize those support calls.
Begin by reviewing all of your previous customer complaints and support queries. Then pick out the most common issues that your customers complain about. After that, go ahead and make a series of interesting and simple whiteboard videos that customers can watch and get answers to their queries.
By doing this, you’ll replace several minutes of calls with a customer with videos that makes them satisfied and keeps those positive reviews rolling in. Even more, you’ll save time and focus on other important stuff and reduce the cost of hiring support staff.
The first step of any video campaign is deciding what you want to achieve. It might be promoting your service, explaining your product, or it could be staff training or providing customer support. Whatever be the case, you need a great script, storyboard, and super smart whiteboard animation software to bring your ideas to life.
Whiteboard videos used to be something only big brands could afford. But Doodly provides the easiest and budget-friendly whiteboard animation tool for businesses of all sizes.
Thanks to their rich library of prebuilt scenes, characters, and images, you’ll be able to create irresistible video content in no time. The tool is flexible, so you can take creativity into your hand or add that personal touch. If your background music isn’t music quite appealing, no problem. You can upload your preferred track or dig into their extensive music library to find the perfect one.
Do you need some inspiration to get started with your first Doodle video? You can bounce off ideas from their rich template library spanning a wide range of industries.
That’s not all. If you’re looking to get the best out of your video, Doodly has a massive repository of Doodle tutorials to help you sharpen your skills.
There you have it. Videos are a must-have tool for startups and growing businesses. They make it easy for you to connect, engage and communicate better with customers than image and text combined.
Nowadays, whiteboard animation videos have become a preferred content type among video marketers. Not only do they entertain your audience, but they’re engaging and help you break down complex ideas that are easy to learn.
When used effectively, whiteboard video can deliver positive business results for your business. You can use whiteboard videos to
The strategies we have mentioned can help you get valuable business results from whiteboard animations. So if you want to start getting in those results quickly, Doodly helps you make the best whiteboard videos.
The strategies we have mentioned can help you get valuable business results from whiteboard animations. So if you want to start getting in those results quickly, Doodly helps you make the best whiteboard videos.
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