How to Design Compelling Product Roadmaps Using Doodly

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Friday, April 26, 2024

Are you struggling to visualize the future direction of your product in a way that's clear and engaging for your team or stakeholders?

If so, you're not alone.

A product roadmap can be a game-changer in these situations, serving as a strategic guide that outlines the vision, direction, priorities, and progress of a product over time.

But how do you create a roadmap that isn't just a document, but a compelling story?

This is where the magic of whiteboard explainer videos comes into play, especially with tools like Doodly.

By combining the clarity of a product roadmap with the dynamic and engaging format of a whiteboard video, you can transform your roadmap into an animated narrative that captures and holds attention, making complex timelines and abstract concepts visually digestible.

In this article, titled "How to Design Compelling Product Roadmaps Using Doodly," you'll learn exactly how to leverage Doodly to craft a product roadmap that not only informs but also inspires.

We'll walk you through the steps to create an engaging visual presentation from start to finish.

By the end, you'll be equipped with the tools to convey your product's journey in a way that's straightforward, memorable, and highly effective.

Ready to see how?

If that's you, then you’re in the right place!

Step-by-Step Guide to Creating Your Product Roadmap​

Introduction to the Process

Before diving into Doodly and starting to animate, it’s crucial to lay a solid foundation. You wouldn’t build a house without a blueprint, right?

The same goes for creating a product roadmap.

This initial planning stage is where you gather your thoughts and outline the story you want to tell about your product's journey.​

Step 1: Gather Thoughts and Create Your Script​

Why start with gathering thoughts and scripting?

Because jumping straight into Doodly without a plan is like trying to navigate a new city without a map.

You need a clear direction to ensure your roadmap communicates effectively.

Start by jotting down the key milestones and objectives of your product.

What are the major development phases?

What goals do you aim to achieve with each phase?

This script will serve as your guide throughout the creation process, helping ensure that every part of your video serves a purpose and contributes to the overall narrative.

Doodly offers a rich array of pre-made scenes, characters, and props that can enhance your storytelling.

However, for those who want a custom touch, uploading your own images is also an option.

Remember, while Doodly provides great assets, the uniqueness of your roadmap might require something more personalized.

For royalty-free images, many websites offer both free and paid options, giving you a wide range of visuals to choose from to perfectly match your project’s needs.

Step 2: Building Your Scenes​

Once your script is polished, it's time to start building your scenes. This is where your roadmap starts to come to life visually.

Think of each scene as a chapter in your story. Here’s how you can approach it:

Scene 1: Introduction

Set the stage for your viewers. Introduce the product roadmap and outline what they can expect. This scene sets the tone for the entire video, so make it engaging and clear.

Scene 2 : Milestone 1 - Development

Use a character, perhaps 'Adam' from Doodly’s menu, to represent the development phase. You might want to add a light bulb prop to symbolize a bright idea or innovation at this stage.

Scene 3 : Milestone 2 - Marketing & Launch

Illustrate this phase with a hand holding a megaphone, representing the outreach and communication efforts during your product’s launch.

Scene 4 : Milestone 3 - Post-Launch Support

Show how your product continues to evolve and support users post-launch. Maybe add an icon of a help desk or customer service.

Scene 5 : Final Scene - Brand Showcase

Conclude with your brand’s logo and tagline. Make it memorable, reinforcing your brand identity.

Adding Final Touches

Don’t forget to add background music to enhance the viewing experience. Ensure the music complements the voiceover without overpowering it, check all timings and transitions to keep the flow smooth and professional.

​Let’s check out the sample video:

Remember, while the samples and suggestions here are a great starting point, the ultimate design and story should reflect your unique brand and product journey.

Product Roadmap Scene Ideas​

Creating a product roadmap with Doodly is like telling a story about your product's journey.

Each scene in your video should build on the last, helping your audience understand where your product started, where it's going, and the milestones along the way.

Let's explore some creative and engaging ideas for your scenes, using Doodly to visualize different types of product roadmaps effectively.

Idea #1: Educational Course

Why use Doodly?

Visuals can significantly enhance learning by illustrating complex concepts in a simple and engaging way.

Doodly is perfect for educational settings because it allows you to create welcoming and informative presentations that can excite both new and returning students.

Scene 1: Welcome Message

Headline: "Welcome to Your Learning Journey!"

Use friendly and welcoming characters from Doodly’s library to greet students. An animated teacher or student character can make the introduction feel personal and engaging.

Scene 2: Course Overview

Headline: "Explore Our Modules"

Illustrate different course modules with relevant icons like books, videos, and interactive quizzes. This helps students visualize the learning path ahead.

Scene 3: Key Benefits

Headline: "Why Choose Us?"

Highlight the unique benefits of completing the course. Use symbols like graduation caps or trophies to represent success and achievement.

Scene 4: Testimonials

Headline: "Hear from Our Alumni"

Show animated testimonials from past students. Use speech bubbles and happy student characters to share positive experiences and outcomes.

Idea #2: Real Estate Sales

Why Doodly? Real estate can greatly benefit from explainer videos, which can showcase properties and their features in a visually appealing way, making complex details about location and pricing easier to digest.

Scene 1: Property Showcase

Headline: "Discover Your Dream Home"

Use high-quality images of the properties. Include visuals like homes, landscapes, and key features that make each property unique.

Scene 2: Amenities and Location

Headline: "All You Need, All Around You"

Map out the location using icons to highlight nearby amenities like schools, shopping centers, and parks.

Scene 3: Buying Process Simplified​

Headline: "Your Path to Homeownership"

Animate the steps of the buying process, using keys or contract signing as visuals to represent different stages.

Scene 4: Success Stories

Headline: "Our Happy Homeowners"

Share stories of families who have successfully purchased homes. Use family characters in front of homes to personalize the stories.

Idea #3: New Product Launch

Why Doodly? Launching a new product with an explainer video can create buzz and explain the product's features in an easy-to-understand format.

Scene 1: Teaser Reveal

Headline: "Meet the Future Today"

Start with a silhouette or a covered product, slowly revealing features to build anticipation.

Scene 2: Feature Highlights

Headline: "Designed Just for You"

Use icons and animations to detail the product features, focusing on how they solve common problems or improve the user's life.

Scene 3: Demonstration

Headline: "See It in Action"

Show the product being used in everyday scenarios to help potential customers visualize themselves using it.

Scene 4: Customer Reviews

Headline: "Don't Just Take Our Word for It"

Include quick, positive reviews from early users, using star ratings and happy customer characters.

Idea #4: Insurance Packages

Why Doodly? Insurance concepts can often seem intangible and complex. Using Doodly to create clear and engaging explainer videos can help demystify insurance packages, making them more accessible and understandable to potential clients.

Scene 1: Introduction to Insurance Options

Headline: "Your Safety, Our Priority"

Use calming visuals like protective shields or safety nets to symbolize security and assurance, making the concept of insurance more relatable.

Scene 2: Package Details

Headline: "Coverage That Cares"

Break down different insurance packages using icons like family, car, home, and life to visually represent each type of coverage.

Scene 3: How It Works

Headline: "Simplified Claims Process"

Illustrate the steps of filing a claim with simple animations that show paperwork turning into peace of mind.

Scene 4: Client Testimonials

Headline: "Hear from Our Satisfied Clients"

Display quotes from customers who have benefited from the insurance, with happy customer characters to add a personal touch.

Idea #5: Automotive Sales

Why Doodly? The automotive industry benefits greatly from visual aids that highlight features and innovations of new models. Doodly can effectively showcase these features in an engaging way, helping to boost customer interest and understanding.

Scene 1: New Model Introduction

Headline: "Drive into the Future"

Reveal the new car model with a dynamic animation that emphasizes sleek design and cutting-edge technology.

Scene 2: Feature Spotlight

Headline: "Features Designed for You"

Highlight key features like fuel efficiency, safety systems, and interior comfort with detailed icons and animations.

Scene 3: Financing Solutions

Headline: "Flexible Financing for Every Driver"

Describe financing options with easy-to-understand graphics showing terms and benefits, making the buying process straightforward.

Scene 4: Happy Customers

Headline: "Join Our Driving Family"

Share success stories of customers who love their new cars, using animations of families or individuals enjoying their vehicles.

By taking the time to plan each scene thoroughly, using relevant visuals and headlines, you ensure that your product roadmap or explainer video is not only informative but also engaging and memorable.

Explore the Benefits of Doodly for Your Projects​

Doodly is your digital whiteboard, turning what might seem like a complex task into a straightforward and enjoyable process.

Whether you're a teacher, marketer, or healthcare professional, Doodly offers you the tools to convey your message with clarity and creativity.

Personalizing Your Communication

Think about the last time you tried to explain something complex at work—maybe a new product feature or a health protocol.

With Doodly, you can create animations that break down these concepts into simple, engaging visuals.

It's not just about making things look good; it's about making them understandable and accessible for everyone.

Broadening Your Impact

By integrating Doodly into your work, you can reach more people more effectively.

Educators can craft lessons that stick with students long after class ends, marketers can captivate audiences with compelling product stories, and healthcare providers can ensure patients truly understand their care instructions.

Doodly in Your Industry

Whiteboard explainer videos are exceptionally versatile and can be beneficial across a wide range of industries.

Here are the top ten industries where Doodly can make a significant impact:

Teachers use Doodly to bring abstract concepts to life. Whether it's a historical event or a biology lesson, animations make learning interactive and fun, helping students visualize and retain complex information.

Marketing and Advertising
Marketers create captivating campaigns with Doodly, illustrating product benefits and brand stories in a format that grabs attention and drives engagement.

Medical professionals simplify patient education through clear, visual explanations of treatments and health care procedures, making complex medical content easier for patients to understand.

Human Resources
HR departments streamline onboarding with engaging videos that outline company policies and job expectations, fostering a quicker and more effective integration of new employees.

Tech companies can break down intricate products and software functionalities into easy-to-understand visuals, helping customers grasp the value and operation of their offerings.

Non-profit organizations illustrate their impact and explain their missions with emotional and persuasive storytelling, which can increase engagement and boost fundraising efforts.

Real Estate
Real estate agents showcase properties and community features with dynamic tours and feature highlights, providing a unique selling proposition through engaging narratives.

Manufacturers illustrate the process behind their products from inception to completion, enhancing transparency and consumer trust.

Legal Services
Legal professionals can demystify legal processes and rights, making legal advice more accessible and less intimidating for clients.

Consultants use Doodly to outline strategies and present data-driven insights in a visually engaging way that enhances client understanding and communication.

Joining Voomly Cloud

As part of the Voomly Cloud suite, Doodly benefits from seamless integration with other creative tools, making it easier than ever to manage and store your projects.

Home or on the go, your projects are always at your fingertips, ready to be refined or shared.

Doodly isn't just another tool—it's your partner in making information not only seen but also understood and remembered.

Ready to transform the way you communicate?

Dive into the world of Doodly and discover the impact of visual storytelling done right.

​For more insights and to start your journey with Doodly, visit the official Doodly page.

Enhance Your Product Roadmaps with Doodly​

Doodly stands as a powerful ally in your quest to create compelling product roadmaps.

In education, marketing, or any field, Doodly empowers you to visualize your project's journey with clarity and impact.

Ready to revolutionize your product development communication?

Mapping out a new course curriculum or planning a product launch, Doodly offers the tools you need to turn complex ideas into engaging visual narratives.

Explore the endless possibilities with Doodly today and chart a course to success with confidence.

Ready to start creating with Doodly?

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