How to Create a Non-Profit Pitch Video with Doodly

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Monday, April 03, 2023

Hey Doodly users! If you’re finding it difficult to create an engaging video to promote your non-profit proposal, you’re not alone. It can be a real challenge to convey your message effectively while keeping your audience interested. Fortunately, we have the perfect solution for you. Doodly, our whiteboard animation software, is here to help you create a compelling video that promotes your non-profit pitch video.

In this article, we'll guide you step by step on how to create a non-profit proposal video using Doodly. But before we get into the nitty-gritty details of the process, we'll give you some helpful tips to ensure your video is effective and engaging.

The basic process of creating a non-profit pitch video using Doodly involves three steps: telling them what you do, telling them what you need, and telling them how they can donate.


The first step in creating a non-profit proposal video is to tell your viewers what your organization does. This is your chance to introduce your organization, share your mission, and explain how you work towards achieving your goals.

When creating your video, it's important to keep your message clear and concise. You want to make sure your viewers understand your mission and what sets your organization apart from others.

Here are some tips on how to effectively communicate what your organization does:

1. Start with a clear mission statement.

Your mission statement should summarize the purpose of your organization in one or two sentences. Make sure it's clear and easy to understand.

2. Explain the problem you are trying to solve.

Provide some background information on the issue your organization is working to address. Use statistics and data to help support your message.

3. Share your organization's history.

Briefly explain how your organization was founded and its history.

4. Highlight your organization's achievements.

Share some of the successes your organization has had in achieving its mission. This will help show your viewers that your organization is making a difference.

5. Show how your organization is unique.

Explain what sets your organization apart from others working towards similar goals. This could be your approach, your team, or your partnerships.

Remember, the goal of this step is to introduce your organization and explain what you do. Keep it clear and concise, and don't overwhelm your viewers with too much information.


After telling your audience what your non-profit organization does, it's time to inform them about what you need to achieve your goals. This step is crucial in convincing your audience to support your cause. To effectively communicate your non-profit's needs, follow these steps:

1. Clearly state your non-profit's needs.

Start by identifying the specific needs of your non-profit organization. Do you need funding, volunteers, supplies, or something else? Whatever it may be, make sure to clearly communicate it in your video.

2. Provide context for why these needs are important.

It's important to explain why your non-profit's needs are important. For example, if you're promoting a water filtration system for a community in need, explain why having access to clean and safe drinking water is crucial for their health and well-being.

3. Share a story or anecdote.

To make your message more compelling, consider sharing a story or anecdote about someone who has benefited from your non-profit's work. This can help your audience connect with your cause on a personal level.

4. Highlight the specific needs of your non-profit organization.

When creating the visuals for this section of your video, be sure to highlight the specific needs of your non-profit organization. Use graphics, images, and text to make your message clear and concise.

5. Keep your tone positive and inspiring.

Remember to keep your tone positive and inspiring. Let your audience know that with their help, your non-profit can achieve its goals and make a positive impact in the world.


After you've successfully communicated what your non-profit organization does and what it needs, it's important to tell your audience how they can donate and support your cause.

1. Provide clear and concise donation options.

In this step, be sure to provide your audience with clear and concise donation options. These options should include specific amounts for one-time donations, recurring donations, and other donation options.

2. Explain the different payment methods.

Make sure that you explain the different payment methods that are available for your audience to donate. It's important to offer various payment options such as credit card payments, PayPal, or bank transfers to make it easy for your audience to donate.

3. Share how their donation can make a difference.

Let your audience know how their donation can make a difference. Provide examples of how their donation can help the community or how it can support the cause. By doing this, you can motivate your audience to donate and feel like they're making a positive impact in the world.

4. Provide contact information.

Include your non-profit organization's contact information in your video, such as your email address or phone number, so that your audience can easily get in touch with you if they have any questions or concerns.

5. Add a call-to-action.

Lastly, add a call-to-action to your video. Encourage your audience to donate and to spread the word about your non-profit organization's cause.


Now that we've covered the tips on how to create an effective non-profit proposal video, let's take a look at a sample script for our water filtration system scenario:

"Acme Clean Water for All is a non-profit organization founded in 2016 with the goal of providing clean and safe drinking water to people in need. We've begun our work by building sustainable water systems in the Dominican Republic that will provide clean drinking water to more than one hundred thousand people. Schools are in dire need of clean drinking water. We need to raise a hundred and fifty thousand dollars to fund a UV water treatment station for the Acme Elementary School. Your corporate donation of ten thousand dollars will be used to help fund the system. The majority of the world lacks access to safe drinking water, and all donations are used to provide clean drinking water in areas of need and may be tax-deductible. Donate online at"

As you may have noticed, the script is short, but it covers the first, second, and third steps we discussed earlier. Attention spans these days are shorter than ever before! In a world full of distractions and constant stimulation, it's crucial that your video captures and holds your viewers' attention from start to finish. That's why it's important to keep your script concise and to the point. Don't risk losing your audience's attention with a lengthy or boring script!

Adding Your VoiceOver

Now that you have your script ready, it’s time to add a voiceover to your video using Doodly. You have two options: record your voiceover using an external program and import the tracks to Doodly, or record your voiceover directly in Doodly.

Regardless of which option you choose, be sure to record three separate audio tracks:

  • Introduction - where you will tell the viewer what the non-profit organization does​
  • ​Middle Part - where you will tell them what is needed
  • ​Conclusion - where you will tell them how they can donate.

It's important to record each track separately so you can easily adjust the timing and duration of each track to fit your video's visuals. This way, you can be sure that your audio and graphics are in perfect sync, which is essential for an engaging and professional-looking video. So take your time, and make sure that each track is clear, concise, and perfectly timed.

With your script and voiceover in hand, it’s time to create your non-profit proposal video using Doodly. In the next section, we’ll provide a step-by-step walkthrough to guide you through the process. We’ll use the example of creating a video to promote a water filtration system that provides clean and safe drinking water to communities in need. So, grab a pen and paper, and let’s dive in!

Step 1 - Tell them what you do (1st scene)

The first step in creating a non-profit proposal video is to make a strong introduction. This is where we tell our audience about our organization and what we do. In our video, we start with a brief yet impactful introduction that reads, “Acme Clean Water for all is a non-profit organization founded in 2016 with the goal of providing clean and safe drinking water to people in need.

Step 1 - Tell them what you do (1st scene)

To create an engaging and visually appealing first scene for our non-profit proposal video, we start by importing our organization’s logo from the Props menu. To give the logo a unique look, we add draw paths, which means we draw lines and shapes that reveal the logo gradually.

After that, we make some adjustments to the Layers menu to ensure that our logo appears first. To make the scene more interesting and informative, we add complementary images and text. We carefully arrange the elements and adjust the animation duration to achieve the desired effect.

To add a subtle effect, we apply a fade to one of the images. This can be easily done by selecting the image and clicking on the pencil icon, then choosing the fade option.

Finally, we rearrange the order of the images in the Layers menu and adjust the animation duration to make sure everything is in sync. We preview the first scene to make sure it looks great and captures our audience’s attention.

Step 2 - Tell them what you need (2nd & 3rd scene)

In the second scene, we start by adding an image of the Dominican Republic map and a background image. We make some adjustments to the Layers menu to ensure that the background image is placed on top of the map.

Next, we apply a fade effect to the Dominican Republic image and add text to convey our message. We also add our logo to some water filters by selecting the image from the Props menu. After previewing the scene to check everything looks good, we move on to the third scene.

For the third scene, we aim to enhance the visual appeal of the video. We do this by adding an image of a school from the Props menu and combining visual elements from the previous scenes. We copy and paste the water filtration system background from the second scene and the wave image from the first scene onto the upper right side of the school image.

To draw attention to the water filtration system, we add a dashed border and an arrow pointing to it from the “$150,000” text. We also include text about corporate donations at the bottom of the shrunk water filtration image. To improve the flow of the video, we adjust the animation timing by rearranging the order of appearance of the images in the scene and reducing the animation duration from three seconds to one second.

Finally, we preview the third scene to ensure everything looks good before moving on to the next step. It’s important to take the time to preview and make any necessary adjustments to the scenes to ensure the video effectively conveys the message to the audience.

Step 3 - Tell them how they can donate (4th & 5th scene)

For the fourth scene, we'll add a globe and some water bottles from the Props menu to create a visual representation of our organization's cause. We change the text from “clean drinking water” to “safe drinking water” to emphasize our goal of providing safe drinking water to those in need.

In the fifth scene, we showcase our “How to Donate” slide, consisting of our organization’s logo beneath the website address and the phrase “ACME CLEAN WATER FOR ALL” at the bottom. We adjust the timing of the scene and add extra time at the end to ensure our audience has enough time to take note of the website address.

To add a touch of emotion to our video, we incorporate background music. We navigate to the Music category in the assets panel and select one of the tracks from the list. After adjusting the volume to a suitable level, we add a fade-out effect to provide a smooth transition as the video draws to a close.

Finally, we use the camera movement feature in Doodly to zoom in on a specific section of the video. We select the scene we want to zoom in on, right-click, and choose “Add Panning & Zooming”. We adjust the start and end screens to zoom in on a specific rectangle image, then add another pan & zoom effect to return to the original view of the video.

After these adjustments, we preview our final video, featuring a clear call-to-action to donate to our cause online at With this third step, we have successfully created a compelling and informative non-profit proposal video using Doodly.

In conclusion

In conclusion, creating a non-profit proposal video requires careful planning, a clear message, and engaging visuals. By following the steps we’ve outlined and utilizing the features available in Doodly, you can create a compelling video that effectively communicates your organization’s mission and inspires people to take action.

Remember, it’s essential to tell your audience what your organization does, what it needs, and how they can donate. By providing a clear call-to-action and making it easy for viewers to donate, you can make a significant impact and help your non-profit organization achieve its goals.

We hope that this guide has been helpful in creating your non-profit proposal video. Don’t be afraid to experiment with different visuals and audio to make your video stand out. With the right message, visuals, and call-to-action, you can create a video that inspires and motivates people to support your cause.

So go ahead and create your own non-profit proposal video using Doodly, and don’t forget to share it with the world! Together, we can make a positive impact and bring about change.

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