How to Boost LinkedIn Engagement with Doodly Animations

Sunday, July 14, 2024

LinkedIn has emerged not just as a platform for professional networking but also as a vibrant marketplace for digital marketing.

Boasting over 922.3 million members worldwide, LinkedIn provides a substantial audience that spans across more than 200 countries, making it a critical space for digital marketers aiming to expand their reach.

The platform's growth has outpaced that of other social media, offering unique opportunities for engagement and brand visibility.

While LinkedIn is traditionally viewed as a professional networking site, it has evolved into a key player in digital marketing.

Remarkably, 97% of B2B marketers use LinkedIn for content marketing, and it accounts for 80% of B2B leads generated from social media—highlighting its effectiveness in reaching professional audiences and influencing business decisions.

Doodly, an intuitive tool for creating engaging whiteboard videos, can significantly enhance your LinkedIn strategy.

Although LinkedIn users engage less with video content compared to text-only posts, the unique and eye-catching nature of Doodly videos can help your content stand out.

By creatively addressing professional topics or presenting complex information in an easy-to-digest format, Doodly videos can capture the attention of a diverse professional audience, making your message both memorable and impactful.

In this guide, we'll explore how to tailor Doodly videos for LinkedIn, ensuring they resonate with the platform’s professional ethos while maximizing engagement and reach.

Whether you’re looking to boost your brand’s visibility, share insightful content, or drive specific marketing goals, Doodly offers a creative pathway to enhance your LinkedIn presence.

Step 1: Understand the LinkedIn Audience

Tailoring Content for LinkedIn’s Unique Audience

Before diving into the specifics of creating your Doodly video, it's crucial to understand LinkedIn’s audience.

LinkedIn is not just a job-seeking platform; it has evolved into a comprehensive professional network where people share insights, update industry news, and engage in professional development.

As of 2023, the platform boasts a diverse user base with significant representation from industries such as finance, technology, and manufacturing, making it an ideal venue for targeted business content.

LinkedIn’s audience values content that is professional, informative, and directly relevant to industry trends or professional growth.

Unlike more casual social platforms, LinkedIn users prefer content that contributes to their professional lives, offering insights or solutions that can be applied in their daily work.

Why Doodly Works for LinkedIn?

You might wonder if a tool like Doodly, known for its fun and engaging whiteboard animations, fits the professional mold of LinkedIn. The answer is a resounding yes, especially now. LinkedIn has been shedding its ultra-formal veneer, embracing more dynamic and creative content formats. In fact, engaging and visually appealing content, like that created with Doodly, can help you stand out in a feed primarily composed of text-heavy posts and conventional sharing.

Doodly videos can break down complex concepts into digestible pieces, making them excellent for explaining industry reports, demonstrating new technologies, or offering step-by-step guides, all of which are highly valued by LinkedIn’s professional audience. Moreover, the unique whiteboard style of Doodly can increase retention of the information presented, thereby enhancing the impact of your content on viewers.

Next, we'll guide you through setting up your video format specifically tailored for the LinkedIn platform to ensure your content is not only seen but also leaves a lasting impression.

Step 2: Set Up Your Video Format

Optimizing Video Settings for LinkedIn

When creating a Doodly video specifically for LinkedIn, choosing the right format and resolution is essential to ensure that your content captures attention effectively.

Given the browsing habits on LinkedIn, where users are likely to access the platform on both desktop and mobile devices, selecting a format that is visually appealing across devices is crucial.

Choosing the Right Aspect Ratio

To ensure your Doodly video fits perfectly on LinkedIn, choosing the right video format and resolution is essential.

Here are two methods to set up your video with a 4:5 aspect ratio, ideal for visibility across both mobile and desktop devices:

Method 1: Creating a New Video with Custom Settings

Start Fresh: From the main screen in Doodly, click on ‘CREATE NEW VIDEO’.

Set Custom Resolution: In the ‘Resolution’ dropdown, select ‘Custom’.

Adjust Aspect Ratio: Untick ‘Constrain Aspect Ratio’. This allows you to set custom dimensions without the software automatically adjusting the height when you change the width, or vice versa.

Enter Dimensions: Input the width as 1080 and the height as 1350 pixels.

Create Video: Once your dimensions are set, click ‘CREATE’ to start designing your video in the new format.

Method 2: Adjusting Resolution in Video Settings

Access Video Settings: If you’ve already started a project and need to adjust the resolution, navigate to the ‘Settings’ within your video project.

Choose Custom Resolution: Similar to the new video setup, select the ‘Custom’ option from the resolution settings.

Modify Dimensions: Ensure ‘Constrain Aspect Ratio’ is unticked, then input 1080 x 1350 for width and height respectively.

Apply Changes: Confirm your changes to update the existing project with the new resolution settings.

Both methods will configure your Doodly video to utilize a 4:5 aspect ratio, optimizing the viewing experience on LinkedIn and ensuring your content captures maximum attention.

This aspect ratio makes efficient use of screen space, particularly on mobile devices, enhancing the impact of your visual message.

Adapting Graphics to Fit

If you’re reusing graphics from other projects or adapting stock images, ensure they fit neatly into this new aspect ratio.

In Doodly:

Select each graphic you plan to use.

Resize them to ensure they maintain quality and visibility within the new frame.

Consider the composition of each scene, making sure important elements are neither cropped out nor awkwardly placed.

Why Resolution Matters

The clarity of your video significantly affects viewer engagement. A resolution of 1080 by 1350 ensures your video remains crisp and clear, even when viewed on high-resolution devices. This level of detail is particularly important on a professional platform like LinkedIn, where the quality of your content can reflect the quality of your brand or professional image.

By setting up your video with these specifications, you ensure that it not only catches the eye but also holds the viewer's attention with its professional appearance and smooth playback. Next, we'll dive into structuring your video's content to maximize engagement and convey your message effectively.

Step 3: Structure Your Video

Crafting a Compelling Narrative

Structuring your video effectively is key to capturing and maintaining the attention of your LinkedIn audience.

An organized flow not only makes your video more watchable but also enhances the clarity and impact of your message.

Here’s how you can structure your Doodly video to optimize viewer engagement and message retention:

1. Open with a Hook.

Begin with a compelling question or a surprising fact that relates directly to the viewer’s professional interests or challenges.

This could be as simple as, "Ever feel overwhelmed by your to-do list?"

This approach grabs attention right away and sets the stage for the viewer to receive your message.

2. Identify the Problem.

Clearly state the problem you are addressing.

This helps viewers relate the content to their own experiences and increases their interest in the solutions you will provide.

For instance, "Managing time effectively can be a real challenge in today's busy world."

3. Introduce the Solution.

Break down your solution into manageable, clear points.

For a video on productivity, you might have three points such as prioritizing tasks, time blocking, and using the Pomodoro Technique.

Each of these should offer a concise explanation that is easy to understand and apply.

4. End with a Call to Action.

Conclude your video with a direct call to action.

This could be encouraging viewers to follow your LinkedIn page for more insights, visiting your website, or implementing the techniques discussed.

For example, "Start applying these techniques today and watch your productivity soar! Follow us for more practical tips."

Enhancing Content with Visuals

Visual aids play a crucial role in whiteboard animations like those created with Doodly.

For each segment of your script:

Use relevant graphics that complement the narrative, such as a stressed character for the problem identification or a checklist for the solution on prioritizing tasks.

Ensure visuals are not only engaging but also add real value to the explanation, like showing a calendar with time blocks or a timer for the Pomodoro Technique.

Adjust the drawing timing and transitions to keep the pace engaging. Fast draws can maintain momentum, while key visuals might stay on screen longer for emphasis.

Why Structured Content Works on LinkedIn

LinkedIn users appreciate content that respects their time and provides immediate value. A well-structured video ensures that viewers can easily follow along, understand the key points, and remember them after watching. This is particularly effective on LinkedIn, where professionals are often looking for quick, actionable insights that can impact their work or personal growth.

By following this structured approach, you ensure that your Doodly video not only captures attention but also delivers clear, actionable content that professionals on LinkedIn can immediately benefit from. Next, we'll move on to creating your animation, where these plans come to life visually.

Step 4: Create Your Animation

Bringing Your Script to Life with Doodly

Now that you've got your video structured, it’s time to animate.

Using Doodly, you can create engaging animations that keep the viewer interested and help emphasize the key points of your message.

Here’s how to bring your structured script to life visually:

1. Open with the Hook and Identify the Problem

Scene Setup: Start with your hook—perhaps a character looking overwhelmed at a desk.

Graphics: Use graphics that align with the narrative. For example, include a cluttered desk and a ticking clock to emphasize the stress of poor time management.

Animation Tips: Ensure the initial graphics draw quickly to keep up the momentum. This dynamic introduction sets the tone for the rest of the video.

2. Introduce the Solution

Break Down Each Solution Point: For each solution you provide, like prioritizing tasks or time blocking, introduce relevant graphics that illustrate these concepts effectively.

Visual Enhancements: Use text overlays to label each part of your solution clearly. For prioritizing tasks, you might add a visual of a priority matrix and use animation to highlight different sections as you discuss them.

Timing and Transitions: Quick transitions between points can help maintain viewer engagement without sacrificing the clarity of the information presented.

3. Add Call to Action

Final Scene: Conclude with a clear call to action. Include your logo and encourage viewers to take a specific action, like visiting a website or following your LinkedIn profile for more insights.

Background Music: Optionally, add subtle background music from Doodly’s sound library to enhance the video without overwhelming the voiceover. Ensure the music is soft enough to not distract from the spoken content.

Why Effective Animation Matters

Animation not only captures attention but also helps in the retention of information. Effective use of visuals can significantly increase the understanding of the content, particularly when explaining complex information in a simple way. Doodly’s whiteboard animation style is particularly effective for this purpose because it visually constructs the information piece by piece, which mirrors the cognitive process of building understanding.

In a professional context like LinkedIn, where content needs to be both engaging and informative, Doodly videos can serve as a powerful tool to differentiate your content from the typical text-based posts. By animating your video effectively, you ensure that the content is not only viewed but also remembered and acted upon.

Next, we’ll discuss how to make final adjustments to your video and preview it to ensure everything looks polished and professional before posting it on LinkedIn.

Step 5: Final Adjustments and Preview

Polishing Your Video for Professional Impact

The final step in creating your Doodly video for LinkedIn is to make the necessary adjustments and preview your video to ensure everything is polished and presents your message clearly.

Here’s how you can fine-tune your animation to perfection:

1. Adjust Timings

Scene Transitions: Go through each scene to make sure transitions are smooth and maintain the flow of the video. Adjust the timing of the animations to ensure that they are neither too fast (which can confuse viewers) nor too slow (which can bore them).

Text Visibility: Ensure that text appears on screen long enough to be easily read but not so long that it delays the video’s pace. Text should complement the narration without overwhelming the visuals.

2. Check Visual Consistency

Graphic Alignment: Ensure all graphics are consistently styled and aligned with the video’s overall aesthetic. Consistency in visual elements conveys professionalism and enhances the video’s credibility.

Color Schemes: Review the color schemes to ensure they are not only pleasing but also accessible, meaning they should be easily visible to all viewers, including those with visual impairments.

3. Preview the Video

Comprehensive Review: Watch the entire video several times to assess it from a viewer’s perspective. Look for any elements that might be distracting or any points where the video might be unclear.

Feedback Loop: If possible, get feedback from colleagues or friends. Fresh eyes might catch issues you’ve overlooked and can provide insight into how your target audience might perceive the video.

4. Make Necessary Tweaks

Graphical Adjustments: Make any last-minute adjustments to graphics, such as resizing or repositioning, to ensure everything looks integrated and flows smoothly.

Audio Check: Listen to the audio in full to make sure there are no inconsistencies in volume or quality. Ensure that the background music complements the voiceover effectively without overpowering it.

Why Final Reviews Matter

The final review process is crucial in ensuring that your video achieves its intended purpose. On LinkedIn, where professionalism is key, a well-polished video reflects the quality and reliability of your brand or professional persona. It’s also your last chance to ensure that the video aligns with your strategic goals and engages your audience as intended.

By taking the time to carefully review and adjust your video, you ensure that it not only looks and sounds professional but also resonates with the LinkedIn community, helping you to stand out in a competitive content landscape. This step is what differentiates a good video from a great one that captures and retains viewer interest, encouraging them to engage with your content and take action.

Now that you've fine-tuned your Doodly video, it’s ready to be published on LinkedIn.

With this comprehensive guide, your video is not only tailored to grab attention but also optimized for engagement and professional impact.

Launching Your Video on LinkedIn

With your Doodly video now polished and ready, the next step is to effectively launch and promote it on LinkedIn to ensure it reaches your target audience and achieves your desired outcomes.

Here's how you can effectively share and promote your video:

1. Optimize Your Post

Compelling Description: Write a clear and engaging post description that highlights the value of the video. Include relevant keywords that your target audience might use to find content like yours.

Hashtags: Utilize relevant hashtags to increase the visibility of your post within LinkedIn. Choose hashtags that are popular but also specific to your niche.

2. Choose the Right Time to Post

Peak Times: Post your video during peak activity hours on LinkedIn to maximize visibility. Typically, mornings on weekdays, especially Tuesdays through Thursdays, see higher engagement rates.

3. Engage with Your Audience

Prompt Interaction: Encourage viewers to comment on your video by asking a question or inviting feedback. Interaction can greatly increase the reach of your post.

Respond Promptly: Engage with anyone who comments on your video to foster community and encourage further interaction.

Promoting Your Video

1. Leverage Your Network

Share with Connections: Don't hesitate to directly share your video with select connections who might find it particularly valuable or who may help amplify its reach by sharing it further.

Employee Advocacy: If applicable, encourage colleagues or employees to share the video within their LinkedIn networks.

2. Paid Promotion

Sponsored Content: Consider using LinkedIn's sponsored content feature to promote your video to a broader or more targeted audience. This can be particularly effective for reaching decision-makers and professionals in specific industries.

3. Follow-Up Posts

Series of Posts: Create follow-up posts related to the video’s topic to maintain engagement and reinforce the message. This can include behind-the-scenes content, additional tips, or answers to questions posed by your audience in comments.

4. Analyze and Adapt

Metrics Review: Use LinkedIn’s analytics tools to track how your video is performing. Look at views, engagement rates, and audience demographics.

Adapt Strategy: Use insights from your analytics to refine your future video content and promotion strategies. Understanding what works best for your audience will help you create more impactful content in the future.

By carefully planning the launch and promotion of your Doodly video on LinkedIn, you ensure that it not only reaches a wide audience but also engages and resonates with viewers, ultimately contributing to your professional goals.

This strategic approach to content sharing on LinkedIn will help establish your presence and authority in your field, driving meaningful engagement and professional opportunities.

Wrapping Up: Elevating Your LinkedIn Presence with Doodly

Creating a Doodly video for LinkedIn is more than just about sharing content; it's about making a statement in a professional community that values quality and innovation. Through this guide, we've explored the various steps to create a video that not only stands out but also effectively communicates your message to the LinkedIn audience.

From understanding the platform's unique audience dynamics to structuring your video with compelling visuals and narratives, each step is crucial in crafting content that resonates and engages. The final touches and strategic promotion are what will set your video apart, ensuring it reaches the right viewers and leaves a lasting impact.

LinkedIn continues to be a powerful tool for professionals to share knowledge, network, and build their careers, and with tools like Doodly, you have the opportunity to present your ideas in a visually engaging way that enhances viewer retention and interaction. Whether you're looking to increase brand visibility, share expert insights, or drive specific business outcomes, the integration of Doodly videos into your LinkedIn strategy can significantly amplify your efforts.

Remember, the key to success on LinkedIn is consistency and quality. Continue to refine your approach based on audience feedback and performance analytics, and stay updated with the latest trends and best practices. With each video, you're not just reaching an audience; you're building a professional brand that's creative, credible, and compelling.

And that’s a wrap! Armed with these insights and techniques, you're all set to captivate and engage your LinkedIn audience like never before. Happy Doodling, and here’s to your success on LinkedIn!

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