From Doodly to Dollars: Monetizing Your Whiteboard Animations

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Wednesday, February 07, 2024

Ever stumbled upon a video that stopped you in your tracks?

It's likely a whiteboard animation - those clips where a story unfolds with drawings right before your eyes.

It hooks you in, doesn't it?

The way simple sketches turn into a narrative, explaining something complex or telling a fascinating story..

And here's a thought: what if YOU could craft these captivating visuals yourself..?

Whiteboard animations are a creative powerhouse, but here's the kicker – they're also a viable way to make some cash!

Yes, transforming those sketches into something that not only entertains but educates or sells is a skill in high demand.

With businesses and educators always on the hunt for fresh, engaging content, mastering the art of whiteboard animation could very well be your ticket to a lucrative venture.

In today's article, we will explore how your whiteboard wizardry can go from being a hobby to a profitable profession.

So if you're ready, let's dive into the world of monetizing whiteboard animations and unleash the potential of your creativity!

Understanding the Basics of Whiteboard Animation​

Now, before we jump into how you can turn whiteboard animation into your next big gig, let's pause and answer a crucial question:

What exactly is whiteboard animation?

It's one thing to be captivated by these sketches coming to life, and quite another to understand the art behind them.

After all, knowing what you're diving into is key, especially if you're looking to make a splash in this creative pool.

What Is Whiteboard Animation?

Whiteboard animation is an artistic and marketing technique where stories unfold through drawings on a whiteboard.

These animations are typically accompanied by voiceovers that narrate the story being drawn, making complex topics accessible and engaging.

This form of animation stands out for its straightforward approach, leveraging the simplicity of drawings to communicate messages effectively.

​The process involves scripting, storyboarding, and finally animating, where tools like Doodly come into play, offering a range of features for creators at all levels.

Why It's So Popular?

There's something about whiteboard animations that just draws you in.

You're scrolling through your phone, and suddenly, a video pops up.

It's not just any video, but a whiteboard animation - a hand drawing a story as it's being told. It’s hard not to stop and watch.

That right there... is a big part of its charm and popularity.

The popularity of whiteboard animations can be attributed to their unique ability to capture and maintain audience attention.

According to a report by the Social Media Examiner, visual content is 40 times more likely to be shared on social media than other types of content, underlining the power of visuals in engagement and message retention.

So, there's this fascinating study by Dr. Richard Wiseman that sheds light on why whiteboard animations are such a hit.

The study was all about figuring out how these animations stack up against traditional talking head videos, especially in terms of learning and keeping the information in our heads.

Here's the scoop on what they found:

When it comes to remembering what you've watched, it turns out that people who saw the whiteboard animation held onto 15% more information than those who watched a regular video.

That's pretty significant, right? But wait, there's more! These animations are not just sticky for information; they're also more likely to be shared – 66% more, to be precise.

This means people are not just watching these videos; they're actively passing them on, which speaks volumes about how engaging they are.

And here's a fun fact:

Whiteboard animations are 33% more entertaining than typical videos!

Who would've thought that learning or getting information could actually be fun?

Interestingly, the study also noted that women tended to find both types of videos more interesting and informative than men.

The Multisensory Experience and Psychological Pull of Whiteboard Animations

So, what makes these videos so captivating?

They offer a multisensory experience – you're listening, watching, and sometimes it feels like you're part of the action.

Harvard University supports this, stating that combining action, symbols, and sensory experiences leads to deeper engagement with content.

Effective whiteboard videos also adhere to key multimedia design principles.

The Coherence Principle focuses on eliminating irrelevant content, the Signalling Principle highlights crucial information, and the Spatial Contiguity Principle aligns words with corresponding images for clarity.

The real secret ingredient, though, might just be.. dopamine!

This feel-good brain chemical is stimulated by the anticipation and satisfaction cycle inherent in whiteboard videos.

Viewers anticipate what will be drawn next, and the reveal triggers a dopamine release, making the experience both informative and enjoyable!

Combining all these factors, it's clear why whiteboard explainer videos are a hit in both educational and marketing sectors.

They uniquely break down complex information into enjoyable and memorable pieces, ensuring viewers are not just watching but truly comprehending and enjoying what they see.

Check Out These Awesome Whiteboard Animations!​

Alright, ready to see some whiteboard animation magic in action?

Here's a bunch of cool videos that really show off what this art form can do. From space adventures to the latest in tech, these videos have got it all.

Just click and see what the buzz is all about!

The Voomly Cloud Toolbox

Moving on from the big picture to the nuts and bolts, let's dive into the Voomly Cloud Toolbox.

This is where your animation journey gets real.

Packed with tools like Doodly, Voomly, and more, it's your secret weapon for making animations that don't just look good but tell a story in a way that sticks:

Doodly is a super cool software that makes creating whiteboard animations easy. You can draw anything from cartoons to educational content, even if you're not a pro artist.

With Doodly, you can quickly bring your ideas to life, making videos that entertain, engage, and positively affect your viewers.

It also comes with tons of pre-made images, allowing you to start creating right away without needing to draw everything from scratch. It's perfect for anyone looking to explain something in a fun and engaging way.

Plus, with Doodly, you're not just getting software; you're joining a community of like-minded creators ready to make the world a better, happier place.

Voomly isn't just another video hosting platform; it's a powerhouse for turning any video into a dynamic funnel that engages customers deeply. It's designed to grab your customers' email, uncover their buying preferences, and then, like magic, sell them what they're most likely to buy.

What sets Voomly apart is its ability to host videos at a fraction of the usual cost while offering features that go beyond the basics.

You get lightning-fast load times, secure and reliable storage, and the ability to engage viewers directly within your videos through custom surveys, call-to-actions, and even video chapters.

Plus, Voomly's analytics give you a crystal-clear insight into what's working, helping you tailor your content for maximum impact. Tailored for digital marketers, content creators, and online store builders, Voomly is the key to elevating your video marketing strategy.

Toonly simplifies the creation of cartoon explainer videos, making it easy for anyone to produce engaging content that captures audience attention.

With its extensive library of characters, props, and backgrounds, you can craft compelling videos in minutes, not hours.

Designed for ease of use, Toonly allows you to bring your stories to life, enhancing your ability to communicate complex ideas in a fun and effective way. It's the ideal tool for businesses, educators, and anyone looking to convey their message through dynamic, animated videos.

Talkia is the ultimate game-changer for creating professional voiceovers that sound incredibly real, perfect for everything from video sales letters (VSLs) and educational videos to marketing materials and audiobooks.

With Talkia, you're leveraging the same advanced speech technology used by giants like Google and Amazon, ensuring your voiceovers sound natural and engaging.

The software supports a wide range of languages, allowing you to expand your reach globally. You can customize voice type, pitch, and speed to match your specific needs, making your videos more engaging and professional, ultimately helping to boost your business.

Talkia provides an easy-to-use, intuitive platform for creating voiceovers that can truly make a difference in your content's impact.

Plus, being part of the Voomly Cloud, Talkia offers unlimited possibilities for enhancing your video content alongside other powerful tools.

People Builder is a creative powerhouse within the Voomly suite, designed to let you craft custom characters for your Doodly videos.

With over 52 million combinations at your fingertips, you can create characters that resonate with your audience, making your stories more relatable and your messages more compelling.

The easy-to-use interface means you can design unique characters in minutes, adding depth and personality to your whiteboard animations. People Builder gives you the tools to make videos that stand out and speak directly to your viewers.

Key Skills for Mastering Whiteboard Animation

With the right tools in hand, it's time to ignite your creativity and master the art of whiteboard animation.

Here's what you need to sketch scenes that resonate and truly connect:

Brainstorm Your Story. Grab a pen and paper. Jot down ideas for your animation. What message do you want to convey? Who’s your audience? Create a rough outline of your story – the beginning, middle, and end. Excitement awaits as you shape your narrative!

Sketch Your Scenes. Visualize your animation. Sketch out scenes, characters, and key moments. Don’t worry about perfection; focus on capturing the essence. As you draw, imagine the magic unfolding on the whiteboard.

Write Your Script. Sit down with your favorite beverage. Write a concise, engaging script. Imagine narrating it aloud. Does it flow smoothly? Revise until it feels just right. Your words will soon dance across the screen!

Practice Your Delivery. Stand in front of a mirror. Read your script aloud. Experiment with tone, pace, and emphasis. Imagine you’re narrating a thrilling adventure. Feel the excitement build as your voice brings the animation to life!

Edit Like a Pro. Open your animation software. Sync voiceovers with visuals. Smooth out transitions. Trim any excess. Imagine you’re a conductor, orchestrating the perfect rhythm. Your audience will feel the magic unfold seamlessly.

Explore New Techniques. Dive into online tutorials, blogs, and forums. Learn about advanced animation tricks, color psychology, or character development. Each nugget of knowledge adds sparkle to your toolbox.

Animate Regularly. Set aside time each week. Create short animations. Experiment with styles – whimsical, educational, or heartfelt. The more you practice, the more confident and skilled you’ll become.

Doodly's Helpful Tools

Great! You're getting the hang of whiteboard animation and now you're probably thinking, "What's next? How do I level up?" Well, you're in luck because there are some awesome resources out there to help you polish your skills and learn new tricks.

Let's check them out and get you on your way to becoming a whiteboard animation whiz!

Doodly’s Official YouTube Page

Visit Doodly’s YouTube Channel: Doodly Official YouTube

Voomly Cloud’s Knowledge Base

Explore Voomly Cloud’s Knowledge Base: Voomly Support

How to Make Your Doodly Content Sell

Unlocking the potential of your whiteboard animations to generate income involves a blend of creativity and strategic marketing.

Here, we'll explore proven techniques to transform your Doodly creations into compelling, saleable content:

1. Understand who your content is for and tailor it to their interests and needs.

  • Analyze Current Customers. Look at who is already interested in your work. Identify common characteristics, interests, and what draws them to your content.
  • Surveys and Interviews. Directly ask your audience about their preferences, challenges, and what content they value through online surveys or one-on-one interviews.
  • Social Media Insights. Utilize the analytics tools provided by social media platforms to understand the demographics and interests of your followers.
  • Competitor Analysis. See who is engaging with your competitors' content. This can provide insights into potential audiences you might not have considered.
  • Create Buyer Personas. Based on your research, construct detailed profiles of your ideal customers. Include demographics, interests, and behavioral traits.
  • Keyword Research. Use SEO tools to find out what your potential audience is searching for online related to your field.
  • Feedback Channels. Implement a system for ongoing feedback, such as comment sections or social media interactions, to continually gather audience insights.

2. Write scripts that are clear, engaging, and deliver value to your audience.

  • Outline Main Message. Start with a clear outline to ensure your script has a focused message.
  • Use Storytelling. Incorporate storytelling to make the script more engaging and memorable.
  • Incorporate Emotion. Add humor or emotional elements to connect with your audience.
  • Provide Value. Ensure your content educates, informs, or entertains.
  • Simple Language. Use accessible language, avoiding jargon.
  • Call to Action. End with a clear instruction on what you want the viewer to do next.
  • Feedback and Revisions. Rehearse and refine the script based on feedback.​

3. Utilize the analytics tools provided by social media platforms to understand the demographics and interests of your followers.

  • Access Analytics Dashboard. Log into your social media platform's analytics section.
  • Analyze Demographics. Review data on age, gender, location, and language of your followers.
  • ​Interest Insights. Look for information on follower interests, hobbies, and engagement patterns.
  • Content Performance. Identify which types of posts get the most engagement.
  • Engagement Trends. Note times and days when your content receives more interaction.
  • Follower Growth. Track how your follower count changes over time.
  • Use Insights for Strategy. Adapt your content strategy based on these analytics to better align with your audience's preferences.

4. See who is engaging with your competitors' content. This can provide insights into potential audiences you might not have considered.

  • Identify Competitors. Make a list of your direct and indirect competitors.
  • Monitor Engagement. Observe likes, comments, and shares on their content.
  • Analyze Audience. Note any demographic and interest trends among their audience.
  • Content Themes. Identify popular themes or topics in their content.
  • Engagement Patterns. Look for patterns in posting times and audience interaction.
  • Adapt Strategies. Use these observations to refine your own content approach.

5. Based on your research, construct detailed profiles of your ideal customers. Include demographics, interests, and behavioral traits.

  • ​Gather Data. Use your audience research to compile information.
  • Segment Audience. Divide your audience into segments based on common characteristics.
  • Detail Demographics. Include age, gender, location, and occupation in each persona.
  • Highlight Interests. Note hobbies, preferences, and what content they engage with.
  • Define Behavioral Traits. Describe their online behavior, purchasing habits, and content consumption patterns.
  • Create Scenarios. Develop scenarios or stories where your persona interacts with your content or product.
  • Use for Strategy. Apply these personas to tailor your content strategy and marketing efforts.

6. Use SEO tools to find out what your potential audience is searching for online related to your field.

  • Select SEO Tools. Choose reliable SEO tools like Google Keyword Planner, SEMrush, or Ahrefs.
  • Search for Keywords. Input terms related to your field to discover what your audience is searching for.
  • Analyze Search Volume. Look at the search volume to gauge interest levels in those topics.
  • Consider Relevance. Ensure the keywords are relevant to your content and audience needs.
  • Identify Long-tail Keywords. Find long-tail keyword opportunities for niche topics.
  • Integrate Keywords. Use these keywords strategically in your content for better SEO performance.

7. Implement a system for ongoing feedback, such as comment sections or social media interactions, to continually gather audience

  • Enable Comment Sections. Activate comments on your blog or website to encourage user feedback.
  • Use Social Media. Engage with followers through posts, polls, and direct messages on platforms like Twitter, Instagram, and Facebook.
  • Email Surveys. Send out surveys or feedback forms via email to your subscriber list.
  • Feedback Widgets. Incorporate feedback widgets on your website for easy user input.
  • Analyze Responses. Regularly review feedback to identify patterns or areas for improvement.
  • Respond and Engage. Show your audience you value their input by responding to their feedback.

Building a Portfolio

To be successful in monetizing your whiteboard animations, it's crucial to have a well-crafted portfolio. This showcase not only demonstrates your skills and creativity but also builds trust with potential clients..

Below, we explore strategies to construct a portfolio that highlights your best work and aligns with market demands, setting the stage for your success in turning doodles into dollars.

Identify Your Unique Selling Proposition (USP) and Target Audience

Understand what sets your Doodly videos apart and who finds them most valuable. Tailor your content to meet the specific needs and preferences of your identified audience segments.

Brand Identity Development

Develop a memorable brand name and a visually appealing logo that reflects your style and resonates with your target audience. Ensure these elements are consistent across all platforms to build brand recognition.

Visual Branding Consistency

Choose a color scheme and fonts that align with your brand's personality and are visually pleasing. Consistency in visual elements across your content and channels enhances brand recall.

Engage on Social Media

Establish a strong presence on platforms where your target audience is most active. Share your content regularly, engage with your audience, and use social media to highlight your expertise and unique content.

Portfolio Creation

Build an easily navigable portfolio showcasing a selection of your best Doodly videos. Highlight your versatility, creativity, and the range of themes or industries you cover.

Professional Networking

Engage with industry professionals, potential clients, and fellow Doodly creators through networking events, social media, and Doodly communities to expand your reach and uncover collaboration opportunities.

Brand Consistency

Ensure all communications and content reflect your brand identity and values consistently. This builds trust and strengthens your brand’s position in the market.

Seek and Utilize Feedback

Actively seek feedback from your audience and industry peers. Use constructive criticism to refine your approach and content quality.

Celebrate Achievements

Acknowledge and share your successes and milestones to foster community support and enhance your brand's positive image.

Understanding Brand and Audience Alignment

Recognize the importance of aligning your content and marketing strategies with your brand's personality and your audience's expectations to effectively sell your Doodly videos.

By focusing on these aspects, you can create a strong foundation for your brand, effectively showcase your Doodly animation skills, and implement strategies that will help in monetizing your content.

Monetization Strategies

Turning your whiteboard animations into a profitable venture is all about smart monetization strategies. Here, we're going to unveil the secrets to turning your creativity into cash.

Let's explore how you can start making money with your art:​

1. Direct Client Work

Direct client work is the bread and butter for many freelancers and businesses. It involves offering your services directly to clients, providing a personalized touch that can lead to higher satisfaction and repeat business.

How to Do It:

  • Attend industry events, join online forums, and participate in social media groups related to your field. Networking is key to finding new clients and opportunities.

  • Create a compelling portfolio that highlights your best work. Use it to show potential clients what you can do and how you’ve helped others succeed.
  • ​​Be upfront about your rates, timelines, and what’s included in your services. Clear communication prevents misunderstandings and builds trust.

2. Creating and Selling Courses or Templates

Digital products like courses and templates are a fantastic way to scale your income. You create the product once and sell it multiple times, reaching a wider audience without increasing your workload.

How to Do It:

  • Look for gaps in the market or common questions and challenges your audience faces. Your course or template should offer a solution to these problems.​​​
  • ​​Invest time in creating high-quality, engaging content. Whether it’s a course video or a template design, the value you provide is what will attract and retain customers.
  • Use email marketing, social media, and your website to promote your products. Consider offering a free mini-course or template to give potential customers a taste of what you offer.

3. Advertising and Affiliate Marketing​

Advertising and affiliate marketing can provide a steady stream of passive income. By hosting ads or promoting products you believe in, you can earn revenue without directly trading your time for money.

How to Do It:

  • For affiliate marketing, select products or services that align with your brand and that you genuinely recommend. Your audience trusts your opinion, so it’s important to maintain that trust.
  • Whether it’s through a blog, YouTube channel, or podcast, create content that naturally incorporates affiliate links or where ads can be seamlessly integrated without disrupting the user experience.
  • Use analytics to track which ads or affiliate products perform best. This data can help you optimize your strategy and focus on what’s most profitable.

Monetization is not a one-size-fits-all approach. It requires experimentation, adaptation, and a deep understanding of your audience. By diversifying your income streams and providing genuine value, you can build a sustainable and profitable business or freelance career.

Scaling Your Business

As your business grows, you'll find that doing everything on your own becomes less feasible. That's where hiring assistants or collaborating with others comes into play, alongside automating parts of your workflow.

Both strategies are key to scaling up efficiently without sacrificing the quality of your work or your sanity.

Hiring Assistants or Collaborating

When your to-do list starts looking more like a novel, it might be time to bring in some help.

Hiring an assistant or collaborating with other professionals can lighten your load and open up more opportunities for growth.

It's not just about offloading work; it's about creating a team that complements your skills and strengths.

For instance, if you're great at the creative side but struggle with administrative tasks, an assistant who thrives on organization can be a game-changer.

​Similarly, collaborating with others in your field or related fields can offer your clients a broader range of services, making your business a one-stop shop.

Automating Parts of the Workflow​

Then there's the magic of automation.

These days, there's a tool or software for almost everything — from scheduling appointments to managing your emails.

Automating repetitive tasks can save you a ton of time, reduce errors, and let you focus on the work that really matters.

Start by identifying the tasks that eat up most of your time but don't necessarily require your personal touch. This could be anything from invoicing clients to posting on social media. Once you've got a list, look for tools that can help you automate these processes.

The initial setup might take some time, but the hours you'll save in the long run are more than worth it.

Scaling your business is all about working smarter, not harder.

By bringing the right people on board and taking advantage of automation, you can increase your capacity for work without compromising on quality or your personal life.

It's about building a solid foundation that allows your business to grow and adapt over time.

So, take a step back, assess where you could use some help, and start building your way to a bigger, more efficient operation.

And there you have it!

From Doodly to Dollars: Monetizing Your Whiteboard Animations" has taken you through the full spectrum of creating and profiting from your animations.

We've covered everything from the basics, toolkits, storytelling, to monetization techniques. The journey from sketch to paycheck is all about blending creativity with strategy.

As you step forward, remember that each animation is not just art; it's an opportunity. Here's to turning your creative passion into a thriving business. Let's make your art work for you!

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