Enhance Your Pinterest Strategy with Doodly and Voomly Cloud
Sunday, July 07, 2024
Are you a Doodly or Voomly user looking to expand your digital marketing reach?
If so, Pinterest is a fantastic platform to promote your videos.
In this guide, we'll show you how to seamlessly share your Doodly videos on Pinterest, leveraging both direct upload and Voomly Cloud methods.
Understanding Pinterest and Its Benefits
What is Pinterest?
Pinterest is a visual discovery engine launched in March 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp.
It allows users to find and share ideas ranging from recipes to home decor, and more.
Users can create and organize themed boards, pinning images and videos that inspire them.
With over 450 million monthly active users, Pinterest has become an essential tool for digital marketers looking to tap into a visually-oriented audience.
Pinterest operates like a virtual scrapbook, where users can save content they find interesting or useful.
The platform's algorithm suggests content based on users' interests and past interactions, making it highly personalized.
This unique approach to content discovery sets Pinterest apart from other social media platforms.
The Role of Pinterest in the Digital World
Today, Pinterest plays a significant role in the digital world, especially for marketers.
It serves as a bridge between social media and search engines, allowing users to discover new content through visually engaging pins.
According to a study by Hootsuite, 80% of weekly Pinners have discovered a new brand or product on Pinterest.
This highlights Pinterest's power in influencing consumer behavior and driving traffic to websites.
Pinterest's focus on discovery and inspiration makes it a valuable tool for brands.
Unlike other social media platforms that emphasize real-time interaction, Pinterest is designed for long-term engagement.
Pins have a longer lifespan compared to posts on other platforms, continuously driving traffic long after they've been pinned.
This makes Pinterest an ideal platform for evergreen content that remains relevant over time.
How Pinterest Benefits Digital Marketers
For digital marketers and online platform owners, Pinterest offers numerous benefits.
It enhances brand visibility by allowing businesses to showcase their products and services through visually appealing pins.
These pins can link back to websites, blogs, or online stores, driving traffic and potentially increasing sales.
Pinterest also provides a powerful way to increase engagement.
According to Pinterest Business, 97% of top searches on Pinterest are unbranded, meaning users are open to discovering new brands and products.
By creating compelling content, businesses can attract a broader audience and convert viewers into customers.
Moreover, Pinterest's visual nature is perfect for storytelling.
Marketers can use pins to share tutorials, infographics, and videos that highlight their brand's story and value proposition.
This not only engages the audience but also builds trust and credibility.
Boosting Your Online Presence with Pinterest
Pinterest can significantly boost your online presence.
When users pin your content, it gets shared with their followers, creating a ripple effect that can lead to increased exposure and traffic.
Optimizing your pins with relevant keywords and high-quality images or videos can improve your chances of being discovered by new audiences.
Study shows that Pinterest generates 3.8 times more sales than other social platforms.
Additionally, Pinterest's analytics tools allow you to track the performance of your pins, understand your audience's preferences, and refine your strategy accordingly.
These insights help you create more targeted and effective content that resonates with your audience.
If you're new to digital marketing or just starting out, this article is for you.
We'll guide you through two ways to get your Doodly videos onto Pinterest.
The first method is the traditional direct upload, which is straightforward and easy to follow.
The second method utilizes Voomly Cloud for an even more streamlined process, offering additional features like clickable links and thumbnails.
Doodly videos are perfect for Pinterest because they are engaging, informative, and visually appealing.
They can capture attention quickly and convey your message effectively.
By the end of this guide, you'll be equipped with the knowledge to share your Doodly videos on Pinterest, enhancing your digital marketing efforts.
Let's go ahead and see how you can share your Doodly videos on Pinterest!
Creating a Short Doodly Video for Pinterest
To get started, you need to create a video that is perfectly sized for Pinterest.
It's essential to follow Pinterest's specifications to ensure your video looks professional and performs well on the platform.
Pinterest Video Specs
According toPinterest's product specs, the following are the recommended video requirements:
- Aspect Ratio: Recommended aspect ratios are 1:1 (square) or 2:3 (vertical).
- Resolution: Use a resolution of at least 1000 pixels wide. For vertical videos, a height of 1500 pixels is recommended.
- File Type: Pinterest supports .mp4 and .mov file formats.
- File Size: The maximum file size for uploaded videos is 2GB.
- Video Length: Videos should be between 4 seconds and 15 minutes long. However, shorter videos (around 15-30 seconds) are typically more engaging and perform better.
- Frame Rate: Aim for a frame rate of 30 FPS (frames per second).
- Encoding: Use H.264 or H.265 encoding for optimal quality.
With these specs in mind, follow these steps to create your Doodly video for Pinterest:
Choose the Right Video Size
Open Doodly: Launch the Doodly application on your computer.
Create a New Video: Click on "Create New Video" to start a new project.
Set Custom Resolution: From the resolution dropdown menu, select "Custom." Uncheck the "Constrain Aspect Ratio" box to adjust the dimensions manually.
Enter Dimensions: Type in a width of 1000 pixels and a height of 1500 pixels, then click "CREATE."
Adding Assets to Your Video
- Add Characters and Logos: Incorporate characters and the Pinterest logo into your video. This helps in making the video relevant and visually appealing.
- Include Speech Bubbles and Text: Add speech bubbles and text to convey your message clearly. Make sure to position and size them appropriately.
- Resize and Arrange Assets: Adjust the size and position of each element to ensure a balanced and attractive layout.
Setting the Reveal Mode to ‘Fade’
Select the Pinterest Logo: Click on the Pinterest logo in your video.
Launch Reveal Mode: Click the pencil icon to open the Reveal Mode options.
Choose Fade: Select "Fade" from the options. This setting ensures the logo appears smoothly rather than being drawn in. Click "Save & Return."
Adjusting Animation Duration
Open the Layers Menu: Go to the Layers menu where all your elements are listed.
Set Animation Time: Adjust the animation duration to ensure smooth transitions between elements.
Adding Extra Time at the End of the Video
Go to Scene Settings: Click on the scene settings icon.
Set Extra Time: Add 10 seconds of extra time at the end of your video. Pinterest requires videos to be more than 4 seconds and less than 15 minutes long. Adding extra time ensures your video meets these criteria.
Exporting the Video from Doodly
Name and Save the Video: Once you're satisfied with your video, click "Export." Give your video a name and save it to your desktop.
Wait for Export: The export process will take about a minute. Once complete, your video will be ready for the next steps.
Uploading Your Video to Pinterest
With your Doodly video ready, it’s time to upload it to Pinterest. There are two main methods to do this: the traditional direct upload method and the Voomly Cloud method. Both are effective, but they cater to different user preferences and needs.
Method 1: Direct Video Upload
The direct upload method involves exporting your video from Doodly and then uploading it directly to Pinterest. Here’s how to do it:
Step-by-Step Guide: Direct Upload
- Log into Pinterest: Open Pinterest and log into your account.
- Create a New Pin: Click on the "Create" icon or menu at the upper left side of the Pinterest homepage to create a new pin.
- Upload Your Video: Drag and drop your video file into the designated area, or click to upload from your computer. Ensure your video file is in .mp4 or .mov format and less than 200MB.
- Add Details:
- Title: Give your video a catchy title that captures the essence of the content.
- Description: Write a brief description that includes relevant keywords to help your video get discovered.
- Destination Link: If applicable, add a link to your website, blog, or product page.
- Assign to a Board: Select a relevant board for your pin. This helps organize your content and makes it easier for users to find.
- Edit Thumbnail: If necessary, edit the thumbnail to ensure it’s eye-catching and relevant to the video content.
- Publish: Once you’re satisfied with the details, click “Publish” to make your video live on Pinterest.
Benefits of Direct Upload
- Simplicity: This method is straightforward and easy to follow.
- Control: You have full control over the details and settings of your pin.
- Visibility: Direct uploads are favored by Pinterest’s algorithm, potentially increasing your video’s visibility.
Method 2: Using Voomly Cloud
The Voomly Cloud method allows you to upload your video from Doodly directly to Voomly Cloud and then share it on Pinterest. This method is particularly useful if you want to take advantage of Voomly’s additional features.
Step-by-Step Guide: Voomly Cloud Upload
- Export to Voomly Cloud:
- Open Doodly: In your Doodly project, click “Export.”
- Select Voomly Cloud: Choose “Upload to Voomly” as your export option.
- Export Video: Click “Export” to upload your video to Voomly Cloud. This process might take a few minutes. Once the export is complete, the export box will close, and you'll be back on the Doodly screen.
- Access Cloud Rendering
- Click Cloud Rendering Menu: At the upper right side of the Doodly interface, click the "Cloud Rendering" menu.
- Find Your Video: Locate the video you just uploaded. Click the link icon to access your video directly in Voomly.
- Get Voomly Link:
- Copy Link: In Voomly, click the three dots next to your video and select "Copy Link." This URL will be used to share your video on Pinterest.
- Create a New Pin on Pinterest:
- Log into Pinterest: Open Pinterest and log into your account.
- Create a New Pin: Click on the "Create" icon or menu at the upper left side of the Pinterest homepage to create a new pin.
- Select Save from URL: Instead of uploading a video file, choose the option to save from a URL.
- Paste Voomly Link: Paste the Voomly video URL into the designated field.
- Add Details: Just like in the direct upload method, add a title, description, and assign the pin to a relevant board.
- Publish: Click “Publish” to make your video live on Pinterest.
The difference here is that the first method puts the actual video on Pinterest. When the pin is clicked, the video automatically plays. The second method, where you upload via URL, shows a static image. When clicked, it directs the viewer to Voomly to watch the video.
Benefits of Using Voomly Cloud
- Convenience: This method streamlines the upload process, especially if you’re already using Voomly Cloud for video hosting.
- Enhanced Features: Voomly Cloud offers additional features like clickable links within the video and customizable thumbnails.
- Link Sharing: Easily share the same video link across multiple platforms.
Tips for Optimizing Your Pinterest Pins
Now that you know how to upload your videos, let’s move on to some tips for optimizing your Pinterest pins to get the best results. Effective optimization can significantly increase the visibility and engagement of your pins.
1. Use High-Quality Images and Videos
Ensure that your videos and images are of high quality. Clear, crisp visuals are more likely to catch the attention of users scrolling through their feeds. High-resolution images and videos also appear more professional and trustworthy.
2. Optimize Your Titles and Descriptions
Use descriptive and keyword-rich titles and descriptions for your pins. This helps Pinterest’s algorithm understand what your content is about and makes it easier for users to find your pins through search. Include relevant keywords naturally within your description.
3. Add Relevant Hashtags
Including hashtags in your pin descriptions can further enhance discoverability. Use relevant and specific hashtags that relate to your content and target audience. This helps categorize your pins and improves their reach.
4. Create Engaging Thumbnails
Your video’s thumbnail is the first thing users see, so make it engaging. Choose a thumbnail that is visually appealing and clearly represents the content of your video. If necessary, customize the thumbnail to ensure it stands out.
5. Pin at Optimal Times
Pinning at times when your target audience is most active can increase visibility and engagement. Research suggests that the best times to pin are during the evening and weekends, but this can vary depending on your specific audience. Use Pinterest Analytics to determine the optimal times for your pins.
6. Use Rich Pins
Rich Pins provide extra information directly on the pin, such as product details, recipes, or app information. Enable Rich Pins to make your pins more informative and useful to users. This can drive higher engagement and clicks.
7. Engage with Your Audience
Respond to comments on your pins and engage with your followers. This not only builds a community around your content but also increases your pins’ visibility as engagement signals are favored by Pinterest’s algorithm.
8. Regularly Analyze and Adjust
Use Pinterest Analytics to track the performance of your pins. Analyze metrics such as impressions, clicks, saves, and engagement rates to understand what works best. Use these insights to refine your strategy and improve future pins.
9. Utilize Pinterest Ads
Consider using Pinterest Ads to boost the visibility of your pins. Promoted Pins can reach a larger audience and drive more traffic to your content. They appear in relevant searches, category feeds, and users’ home feeds, making them a powerful tool for increasing reach.
10. Cross-Promote Your Pins
Promote your Pinterest pins on other social media platforms and your website. Cross-promotion can drive additional traffic to your Pinterest profile and increase the reach of your pins.
Conclusion
By following these methods and optimization tips, you can effectively share your Doodly videos on Pinterest, maximizing your reach and engagement. Whether you choose the direct upload method or the Voomly Cloud method, Pinterest provides a valuable platform to showcase your content and attract a wider audience.
Ready to take your digital marketing to the next level? Try sharing your Doodly videos on Pinterest today! With Voomly Cloud, you can streamline the process, enjoy additional features, and enhance your video marketing strategy. Don’t miss out on the opportunity to captivate your audience and boost your online presence.
Start creating and sharing your engaging Doodly videos on Pinterest with Voomly Cloud now. Unlock the full potential of your video content and watch your brand visibility soar. Sign up for Voomly Cloud and see the difference it can make for your business.
Happy pinning and creating!
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