The holiday season is here, and it’s the perfect opportunity for you to connect with your audience in fresh and creative ways.

As Christmas, Hanukkah, Kwanzaa, and other celebrations draw near, your audience is looking for content that feels festive, engaging, and relevant.

Countdown videos are one of the most effective tools you can use to build excitement and spark interest in your brand.

Think about creating a series of short, engaging videos that highlight your holiday promotions or encourage your audience to take action.

For example, if you’re in retail, a countdown to National Ugly Sweater Day could not only showcase your products but also create a sense of anticipation and fun.

These videos do more than entertain—they help you inform, engage, and drive results. And they’re a simple way to make sure your message resonates.

In this guide, you’ll learn how to create your own holiday countdown video series from start to finish.

From sourcing the right visuals to recording professional voiceovers, you’ll discover how to make your videos both festive and impactful.

With tools like Doodly and Talkia, you have everything you need to bring your ideas to life and connect with your audience like never before.

Let’s get started and turn your holiday marketing into something truly special!

Planning is the foundation of any successful project, and holiday countdown videos are no different.

To create content that resonates and achieves your goals, you need a roadmap.

Think of this step as your creative brainstorming session paired with strategic direction.

Holiday countdown videos aren’t just about counting the days—they’re about building a sense of excitement and connection.

Your goal might be to boost engagement, promote a product, or share festive cheer.

Starting with a clear plan ensures every video you create has purpose and impact.

Your countdown series should reflect your brand’s voice and resonate with your audience.

Ask yourself:

What message do I want to share?

Is it about the fun and quirkiness of National Ugly Sweater Day?

Or is it a heartfelt celebration of the season?

Identifying the core message will guide your entire video-making process.

Now, let’s get practical. Here’s how to plan your holiday countdown series effectively:

Think about what you want to achieve with these countdown videos.

Are you promoting a product, creating awareness, or simply adding some holiday cheer to your brand?

​For example, a clothing retailer might want to highlight a seasonal product like ugly sweaters, while a nonprofit could use the countdown to share heartwarming stories leading up to Christmas.

Your theme should align with your audience and brand. Consider what holiday or event you’re building up to:

Choose what fits your audience’s interests and your brand’s tone.

Short and sweet is the way to go. A 5- or 7-day countdown is perfect—it creates excitement without overwhelming your audience.

​Each video should be concise, ideally between 10–15 seconds, to keep viewers engaged and eager for the next.

Jot down short, engaging messages for each video. Make them festive and relatable.

For example:

Think about what you’ll include in each video. You’ll need:

To simplify the process, use software like Doodly for creating animations and Talkia for voiceovers.

​With these tools, you can create professional-quality videos without needing advanced technical skills.

Plan your production schedule. Allocate specific days for:

This ensures you stay on track and can release your videos on time.

Create a mood board or inspiration folder to gather ideas for your theme and style. Pinterest is a great platform to find creative visuals that align with your project.

By investing time in planning, you set the stage for a smooth and efficient video creation process. With your plan in place, you're ready to gather the assets that will bring your vision to life.

Next Step: Let’s dive into Step 2—gathering the graphics and music for your videos!

With your plan in place, it’s time to bring your ideas to life by gathering the visuals and audio that will define your holiday countdown series.

Think of this step as curating the building blocks of your videos—graphics that catch the eye and music that sets the mood.

These elements are more than just decorations; they’re tools that help you connect with your audience and keep them engaged.

A polished, professional-looking video starts with the right assets.

From quirky ugly sweaters to elegant holiday decor, selecting visuals and audio that align with your theme is important for creating videos that stand out.

Let’s dive into how to source, prepare, and organize everything you need.

You need images that match your theme, whether they’re quirky, elegant, or festive.

Downloaded images often need a little work before they’re ready to use.

Music adds depth to your video, creating a festive atmosphere that complements your visuals.

Keeping your files organized saves time during production.

Before diving into video creation, ensure your assets work well together.

If you’re planning multiple countdown videos, look for graphics and music that can work across the entire series. A cohesive design across all videos creates a professional and polished feel.

By gathering and organizing your graphics and music upfront, you lay a strong foundation for smooth video production. Next, we’ll dive into creating the video template, making your design process even more seamless.

Up Next: Let’s get creative and build the perfect video template in Step 3!

A well-structured video template is the backbone of your holiday countdown series.

It ensures all your videos are visually cohesive and can be created quickly without starting from scratch every time.

Here’s how to build a template that’s both eye-catching and easy to replicate:

The first step is setting up your video project in the right format.

Your background sets the mood, so it’s essential to choose one that matches your theme.

The countdown text is the focal point of your video, so make it stand out.

Visuals breathe life into your countdown video, making it fun and engaging.

Encourage viewers to take action with a clear and compelling CTA.

Polish your design to ensure everything looks professional and flows seamlessly.

Once your template is finalized, save it for easy duplication.

With a polished template ready, you’ve eliminated the heavy lifting for the rest of your series.

Next, it’s time to bring your videos to life with voiceovers and background music.

Up Next: Let’s dive into Step 4—adding audio elements to your videos!