Now that you're familiar with what future pacing is, you might be wondering, "Why should I use this in my videos?"

Let's break down the major benefits and see how this technique can transform your whiteboard storytelling.

First up, engagement.

Future pacing doesn't just capture attention—it holds it.

This technique propels your audience into a future they desire, which is incredibly motivating.

When viewers can see the outcome of their actions, or the success they can achieve with your product or service, it sparks their imagination and drives them to engage more deeply with your content.

Next, let’s talk retention.

Stories that include a clear vision of ‘what could be’ are memorable.

By showing your audience a positive future outcome, you help cement your message in their minds.

This isn’t just about watching a scenario unfold; it’s about experiencing it.

When people see the benefit or transformation, they remember it.

Future pacing also builds a strong emotional connection.

It’s one thing to list the features of a product or describe a service, but it's entirely different to show viewers a future where they're happier, more successful, or less stressed because of your offering.

This emotional investment increases trust and loyalty towards your brand or message.

Finally, action. Future pacing can be a powerful call to action.

When your audience can clearly see the benefits laid out before them, they are more likely to take the necessary steps to realize that future.

Whether it’s buying a product, signing up for a course, or adopting a new habit, seeing the end result makes taking the first step much easier.

Now that you're geared up to use future pacing, let’s explore some specific ways you can apply this technique in your Doodly whiteboard videos.

Each approach aims to vividly illustrate the potential and power of your messages, ensuring your audience not only understands but feels compelled by your content.

Start by showing the end benefits of your product or service.

For instance, if you’re marketing a fitness app, depict a character who starts out struggling with fitness goals.

As your video progresses, use future pacing to show this character transforming into their fitter, happier self.

This not only showcases the effectiveness of your product but also helps viewers visualize their own potential success.

Future pacing is perfect for illustrating goal achievement.

Show your audience what can happen with your help: a person may start with financial struggles but end up celebrating financial freedom, or begin uncertain about a career path and eventually achieve remarkable professional growth.

Seeing these journeys can inspire viewers to take the steps needed to reach similar successes.

Before and after scenarios are a classic and powerful use of future pacing.

Draw a character facing a problem—like fear of public speaking—and then show them confidently delivering a speech.

These transformations highlight not just the change but the emotional journey, making your video relatable and impactful.

Using customer testimonials in your videos can humanize your brand and validate your claims.

Future pace these testimonials by showing the customer’s journey from their initial state of need to their improved state after using your product or service.

This can make the testimonial more engaging and believable.

For educational or instructional content, depict a step-by-step progression.

Maybe it’s a student struggling with math who, through your tutoring service, ends up excelling and even enjoying the subject.

This method not only educates but motivates viewers by breaking down the path to success into achievable steps.

Finally, consider using visual metaphors like climbing a staircase, ascending a ladder, or navigating a road map to represent progression towards a goal.

These metaphors can powerfully symbolize the journey toward success, making abstract concepts more concrete and understandable.