Create an Eye-Catching Cyber Monday Promo with Doodly: Step-by-Step Guide
Friday, November 08, 2024
Hi, fellow Doodlers!
Cyber Monday is fast approaching, and as a day dedicated to online shopping deals, it's a golden chance for businesses to make a splash.
But how do you make sure your promo video captures attention amidst all the digital noise?
That’s where Doodly comes in.
Creating a unique and engaging whiteboard animation is a fantastic way to showcase your offers, build anticipation, and draw in eager shoppers.
For anyone using Doodly, or anyone who loves creating eye-catching whiteboard animations, Cyber Monday offers the perfect opportunity to try something new.
Whiteboard videos have a natural way of breaking down information, so customers quickly understand the value you’re offering without feeling overwhelmed by text or graphics.
In today’s article, we’re diving into how to use Doodly to make an effective Cyber Monday promotional video from scratch.
We’ll explore everything from setting up your project and choosing the right graphics, to crafting enticing text and adding animations that pop.
Plus, we’ll talk about how you can leverage the entire Voomly Cloud suite—including tools like Voomly, Talkia, and Toonly—to make your promo even more compelling.
Not a pro yet, or unsure where to begin?
No worries—this guide has you covered! Doodly is simple to use, making it easy to create a standout promo video, even if you’re just getting started.
So grab your creative hat, dive in, and let’s craft a Cyber Monday promo that engages your audience and drives real results!
Understanding Cyber Monday and Its Marketing Potential
Cyber Monday has evolved into one of the most significant online shopping events worldwide, where consumers actively search for the best deals.
According to Adobe Analytics, Cyber Monday sales recently surpassed $10 billion, underscoring its importance for e-commerce growth and brand visibility.
For businesses, this is a prime moment to capture the attention of online shoppers who are eager to make purchases.
Since it falls right after Black Friday, Cyber Monday extends the weekend's shopping excitement with exclusive online deals and discounts, encouraging consumers to act quickly.
For digital marketers and video creators, Cyber Monday is more than just a sale day—it’s a chance to stand out and capture attention amid fierce competition.
Whiteboard explainer videos excel in this context because they communicate messages in a clear, engaging way, allowing businesses to cut through the online noise.
A well-crafted Doodly video can simplify complex promotions into visually appealing segments, making it easier for customers to understand and act on your offer.
With online competition at its peak on Cyber Monday, leveraging a compelling promo video can elevate your brand’s visibility and give your campaign an edge.
By drawing in viewers with a concise, entertaining, and visually appealing whiteboard animation, you can maximize reach and ensure your Cyber Monday offer shines.
Why Use a Whiteboard Explainer Video for Your Cyber Monday Promo
Using a whiteboard explainer video for your Cyber Monday promo offers numerous benefits that can help your campaign stand out and attract more customers. Here are several reasons why this format is especially effective:
1. Simplifies Complex Information
Whiteboard animations break down detailed information into easy-to-digest visuals, making it easier for viewers to understand your promo at a glance.
7. Allows for Visual Storytelling
Whiteboard animations enable you to create a narrative around your Cyber Monday offer, making it more relatable and enjoyable for viewers. This storytelling element can strengthen your brand connection with potential customers.
2. Captures Attention Quickly
The dynamic visuals of whiteboard animations immediately capture viewers' attention, which is essential on high-traffic platforms like social media where audiences quickly scroll through content.
8. Customizable for Any Brand or Offer
Whiteboard explainer videos are versatile and can be easily customized to fit any type of promotion or industry. Whether you’re highlighting a specific product or a site-wide sale, Doodly lets you tailor the visuals and tone to your brand.
3. Keeps Viewers Engaged
Research shows that visual storytelling helps maintain viewer interest, making them more likely to watch your promo from start to finish.
9. Perfect for Building Brand Awareness
Since whiteboard animations feel less like ads and more like engaging content, they’re ideal for building brand awareness in a non-intrusive way. Your viewers are likely to enjoy watching, making it easier to introduce them to your brand or product line.
4. Enhances Message Retention
The combination of visuals, text, and narration in whiteboard videos makes your message more memorable. Viewers are more likely to retain information presented in this format compared to traditional ads.
10. Highly Adaptable Across Platforms
Whiteboard explainer videos can be used across various digital channels, from social media to email marketing to your website. This adaptability allows you to maximize the impact of your Cyber Monday promo.
5. Increases Social Media Engagement
Whiteboard animations are highly shareable, which can help amplify your promo’s reach on social media. Engaging, creative videos are more likely to be shared by viewers, expanding your audience.
11. Easy to Highlight Call-to-Action (CTA)
Whiteboard videos make it simple to draw attention to a specific call-to-action, such as “Shop Now” or “Use Code CYBER50.” This clear direction encourages viewers to take immediate action.
6. Boosts Conversion Rates
By presenting your offer in a clear, engaging way, whiteboard videos can drive higher conversion rates. Explainer videos are known to positively impact viewers’ buying decisions by building trust and simplifying the purchase process.
12. Cost-Effective Production
Compared to live-action videos, whiteboard animations are often more affordable to create while still providing high-quality visual engagement. This makes them a smart choice for brands looking to create effective promos on a budget.
In short, a whiteboard explainer video can help your Cyber Monday promotion make a lasting impact, ensuring that your message is seen, understood, and acted upon.
Why Doodly is the Perfect Tool for Creating Cyber Monday Videos
When it comes to making eye-catching whiteboard animations for Cyber Monday, Doodly is a go-to tool for both beginners and seasoned video creators. Here’s why Doodly stands out for creating Cyber Monday promos:
1. User-Friendly Interface
Doodly is designed with ease of use in mind, so even if you’re new to animation, you can create professional-looking videos quickly. Its drag-and-drop interface allows you to add text, characters, and props without the need for complicated software knowledge.
2. Extensive Library of Characters and Props
Doodly offers a vast library of characters, props, and backgrounds tailored for various industries and themes, including holiday and shopping elements. This makes it simple to create a Cyber Monday promo that feels relevant and engaging without having to source external graphics.
3. Customizable Drawing Styles
With Doodly, you can select different hand-drawing styles and animation effects to suit your brand’s style. Whether you want a polished, professional look or a more playful, casual vibe, Doodly’s customization options give you the flexibility to match your promo’s tone.
3. Customizable Drawing Styles
With Doodly, you can select different hand-drawing styles and animation effects to suit your brand’s style. Whether you want a polished, professional look or a more playful, casual vibe, Doodly’s customization options give you the flexibility to match your promo’s tone.
4. Quick Import of Custom Graphics
Doodly allows you to easily import custom graphics, logos, and icons, so you can make your promo video unique to your brand. For Cyber Monday, you might want to add custom discount tags, product images, or your brand’s logo—all of which Doodly can handle.
5. Precise Control Over Animation Timing
One of Doodly’s standout features is the ability to control animation timing, so you can ensure each element appears exactly when you want. For example, you can time a discount code to pop up at just the right moment, or adjust your call-to-action for maximum impact.
6. Built-In Text and Font Customization
Text plays a big role in promotional videos, especially for Cyber Monday, where you need to highlight deals and codes. Doodly offers a variety of fonts and text effects, enabling you to create bold, eye-catching messages that draw viewers in. You can even import custom fonts to keep your brand consistent.
7. Budget-Friendly Option for High-Quality Videos
Doodly provides an affordable way to create high-quality promotional videos. Compared to other animation software, it’s a cost-effective choice that allows you to produce engaging, professional content without hiring a design team or investing in expensive equipment.
8. Seamless Integration with Voomly Cloud
If you want to add interactive elements, like clickable links in your videos, Doodly integrates smoothly with Voomly. This is especially useful if you’re sharing your video on a landing page or as part of a digital ad campaign. With Voomly, you can ensure viewers easily access your site, product page, or Cyber Monday sale with a single click.
Step-by-Step: Creating Your Cyber Monday Promo Video in Doodly
Creating a Cyber Monday promo video in Doodly is easy and fun. Follow these steps to design a whiteboard animation that highlights your deals, engages viewers, and drives sales. Let’s get started!
Step 1: Setting Up Your Project
- Create a New Video - Open Doodly, and start a new video project. Give it a name like “Cyber Monday Deals” to keep it organized.
- Choose a Format - For social media, select a square format under Settings for platforms like Facebook or Instagram. If it’s for a website, the standard horizontal format works well.
- Adjust Resolution and Hand Style - Select your desired resolution (e.g., 1080p for high-quality videos), and choose a hand style that matches your brand—perhaps a clean, professional hand style for a polished look.
Step 2: Adding Graphics and Brand Elements
- Import Brand Logos and Icons- Go to Props, click the blue and white plus sign, and upload your company logo. Position it somewhere prominent, like the top or bottom corner, so viewers recognize your brand.
- Incorporate Cyber-Themed Icons- Use Doodly’s built-in library or import custom graphics from sites like Freepik. Look for icons that represent Cyber Monday, like a shopping cart, discount tags, or tech-inspired visuals.
- Align and Resize Elements - Select multiple elements at once to resize or align them, creating a balanced layout. Doodly’s right-click Align feature can help keep everything visually consistent.
Step 3: Adding Promotional Text
- Create Attention-Grabbing Headlines - Use bold fonts like Orbitron Bold or other “cyber” fonts to make text like “Cyber Monday Deals” or “50% Off All Items” stand out.
- Add Discount Codes or Special Offers - Insert text boxes with codes, e.g., “Use Code CYBER50 for 50% Off.” Place these near product images or below your headline for clear visibility.
- Adjust Text Timing and Animation - Set the timing for text animations so they appear at the right moments. For example, have the discount code pop up after introducing the sale to grab attention.
Step 4: Adding Call-to-Action and Contact Information
- Include Your Website or Contact Info - Add your website URL, like “www.GizmoGalaxy.com,” at the end of the video. This directs viewers to your site for easy shopping access.
- Add a Clear Call-to-Action (CTA) - End with a CTA, such as “Shop Now” or “Don’t Miss Out!” Position it centrally and use a bold font for emphasis.
- Ensure Sufficient Viewing Time for CTA - Adjust scene settings to give the CTA enough time on screen. Allow viewers at least 5–7 seconds to process and act on the CTA before the video ends.
Step 5: Setting Animation Timings for Flow
- Adjust Individual Element Timings - Customize each element’s animation time to create a smooth flow. You don’t need every graphic to draw slowly; use shorter times (like 0.5 seconds) for minor elements to keep things moving.
- Add Fades for Subtle Effects - Use the Fade reveal mode for certain elements to keep your animation looking polished. This is especially useful for icons or secondary text.
- Preview and Fine-Tune - Use Doodly’s preview tool to watch the entire video, making sure each element appears on cue and flows well.
Step 6: Adding Music and Sound Effects
- Choose Background Music - Select a background track from Doodly’s music library or upload your own. Opt for an upbeat, modern track that complements the Cyber Monday theme.
- Adjust Volume Levels - Set the background music to a lower volume, around 20-30%, so it doesn’t overpower any voiceovers or key visual elements.
- Add Sound Effects (Optional) - If desired, add sound effects for impact, like a “ding” when a discount code appears. This can enhance the engagement level of your promo.
Step 7: Exporting and Sharing Your Video
- Export the Video in High Quality- Choose an appropriate resolution (720p or 1080p) and export the final video file. This ensures it looks sharp and professional on all platforms.
- Upload and Share on Social Media - Share your video on social platforms where your audience is active. Use relevant hashtags like #CyberMonday and #Deals to increase visibility.
- Embed on Your Website or Landing Page - For added convenience, host the video on a landing page or your website. This allows customers to easily find your promo while browsing.
Following these steps, you’ll have a professional Cyber Monday video ready to share across your marketing channels, helping drive interest and sales with an engaging Doodly animation. Let’s make this Cyber Monday your most successful one yet!
Enhancing Your Promo with Voomly Cloud’s Suite of Tools
Creating an impactful Cyber Monday promo doesn’t have to stop at whiteboard animation. With Voomly Cloud’s suite of tools, you can take your video to the next level by incorporating additional elements that enhance engagement and interactivity. Here’s how each tool within the Voomly Cloud family can contribute to a compelling promotional experience:
1. Doodly
Doodly is the foundation of your Cyber Monday video, allowing you to create whiteboard animations that capture attention and simplify your message. With its intuitive drag-and-drop interface, Doodly is ideal for crafting visuals that make your promo stand out.
2. Toonly
If you want to add a touch of cartoon-style animation to your Cyber Monday promo, Toonly is the tool for you. Toonly’s vibrant animations and custom characters help add a fun and friendly tone to your video, making it engaging and visually unique.
3. People Builder
Need custom characters that reflect your brand or target audience? People Builder lets you create characters with endless combinations of features, clothing, and poses. This tool is perfect for adding personalized avatars to your Cyber Monday promo, making it feel more relatable to viewers.
4. Talkia
Voiceovers can bring an extra level of professionalism to your video, and Talkia makes it easy to add natural-sounding narration without the need for a voice actor. Choose from a variety of voices and accents to match the tone of your promo, making it more accessible and engaging for your audience.
5. Pyks
Pyks is Voomly Cloud’s graphic design tool, which enables you to create custom visuals, icons, and backgrounds for your video. For Cyber Monday, you can design unique discount tags, product icons, or custom backgrounds that give your promo a polished and cohesive look.
6. Voomly
As the video hosting and interactive platform within Voomly Cloud, Voomly allows you to embed clickable buttons directly into your videos. This is especially valuable for Cyber Monday, as you can add a “Shop Now” button that directs viewers straight to your sales page. Voomly ensures that your video plays smoothly across devices, enhancing the viewing experience and increasing conversions.
Using the complete Voomly Cloud suite allows you to create a dynamic, interactive, and visually engaging Cyber Monday promo. By combining Doodly’s animation capabilities with customized characters, professional voiceovers, and clickable links, you’ll have a high-quality promotional video that attracts attention and drives action.
Exporting and Sharing Your Video
Once you’ve completed your Cyber Monday promo video in Doodly, it’s time to export it and get it ready for sharing. In the export menu, Doodly offers two primary ways to save and share your video: saving directly to your computer or uploading to Voomly for additional interactivity and hosting options.
1. Exporting to Your Computer
In the export menu, you can choose to save your video file to your computer. Doodly provides four video file formats for export: MP4, MKV, OGG, and WEBM, with MP4 being the most commonly used. Select the format that best suits your needs.
It’s also important to note that the video resolution is set during the initial project setup. Changing the resolution at the export stage could disrupt the placement of assets and layouts.
For instance, if you initially created a square video for social media, switching to a 1920x1080 resolution during export may cause misalignment issues. Once you’ve selected the appropriate file format and confirmed the resolution, hit the EXPORT button to save the video to your computer.
From there, your video is ready to upload and share on various platforms like YouTube, Facebook, Instagram, or any other site where you’d like to showcase your Cyber Monday promo.
2. Uploading to Voomly
Alternatively, instead of saving the video file to your computer, you can choose to upload it directly to Voomly from within Doodly.
In the export menu, simply select the Upload to Voomly option and hit EXPORT.
This option uploads your Doodly video to Voomly Cloud, where you can make further enhancements, like customizing the video player, adding interactive call-to-action (CTA) buttons, and generating a shareable link.
Hosting the video on Voomly also ensures that your Cyber Monday promo is optimized for seamless viewing across different devices.
By choosing the best export option for your needs, you can easily share your Cyber Monday promo video and drive more engagement for your brand.
Conclusion
And there you have it!
With Doodly, creating an eye-catching Cyber Monday promo video is simple, effective, and fun.
A whiteboard animation can make your message clear, memorable, and engaging, giving your brand the edge on one of the busiest shopping days of the year.
By using Doodly’s intuitive features and enhancing your promo with Voomly Cloud’s interactive options, you can maximize viewer engagement and make it easy for customers to take action.
From highlighting discounts and special offers to driving clicks and conversions, your Cyber Monday video has the potential to make a real impact.
We hope this guide has provided you with all the tools and inspiration you need to create a promo that stands out.
So, gear up for Cyber Monday and start crafting a Doodly video that connects, excites, and delivers results!
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