Create a Market Analysis Report with Doodly

Monday, June 10, 2024

If you're a realtor looking for a fresh and engaging way to present your marketing analysis to clients, you’ve come to the right place.

Today, we’re going to talk about how you can use Doodly, a fun and easy-to-use whiteboard animation software, to create impressive marketing analysis reports.

Creating a competitive marketing analysis is essential in the real estate business.

It’s a detailed look at the market and what your competitors are doing.

According to a study by the National Association of Realtors, over 70% of home buyers and sellers find market analysis reports crucial when choosing a real estate agent.

These reports help you show your expertise and give your clients the confidence that you can price their home competitively while still getting them a good selling price.

In this guide, we will walk you through the steps to create a compelling marketing analysis report using Doodly.

This guide will help you create a video that not only informs but also captivates your audience, no matter if you are new to Doodly or a seasoned user.

Ready to make your market analysis stand out?

Let’s get started!

What is a Competitive Marketing Analysis?

A competitive marketing analysis is an essential tool in the real estate business.

It provides a detailed examination of the market and evaluates the strategies used by your competitors.

This analysis helps you understand the strengths and weaknesses of your competition and how you can position yourself more effectively in the market.

By conducting a thorough competitive marketing analysis, you can identify key trends, understand the pricing strategies of similar properties, and gauge the demand in specific neighborhoods.

This information is invaluable when advising clients, setting listing prices, and making strategic decisions for your real estate business.

According to Rocket Mortgage, a comprehensive market analysis includes elements such as the location and neighborhood analysis, property details, and comparable properties (comps).

They highlight that the location, including the quality of local schools, crime rates, and proximity to amenities, plays a significant role in determining a property's value.

The size, age, condition, and special features of the property, such as the number of bedrooms and bathrooms, lot size, and any recent renovations, are also critical factors.

Mashvisor emphasizes the importance of carrying out a neighborhood analysis and assessing the location of the property, including street, neighborhood, city, and county, as well as the number of bedrooms and bathrooms, additional rooms, and lot dimensions.

They also stress the importance of selecting comparable properties within a one-mile range of the subject property and in the same school district to get the most accurate value.

QuestionPro explains that the data collection process is one of the most important steps in conducting real estate market research.

Gathering information that helps determine if a project is viable ensures that investments are secure.

Presenting a report with the obtained information allows investors to analyze and determine the best strategies.

Understanding these elements will enable you to create a robust marketing analysis that not only highlights your expertise but also helps your clients make informed decisions.

Script Preparation

Creating a detailed and effective script is a foundational step in making your marketing analysis video engaging and professional.

Think of your script as the blueprint for your entire video.

Here’s a step-by-step guide to help you craft a script that captivates your audience and clearly conveys your message.

Define Your Objectives

Start by identifying what you want to achieve with your video. Are you aiming to educate potential clients about market trends? Do you want to demonstrate your expertise in pricing homes competitively? Defining clear objectives will guide the rest of your scripting process and ensure that your message is focused and effective.

Break Down the Content

Next, break your content into manageable sections. Imagine each part of your analysis as a chapter in a book. For instance, one section could cover the average home prices in the area, while another might delve into the number of homes currently on the market. Creating a storyboard can be incredibly helpful at this stage. Sketch out rough visuals for each section to see how the information will flow visually and how it aligns with your narration.

Write the Narration

Now, it’s time to write your script. Aim for a conversational tone that’s easy to understand. Avoid jargon and overly complex sentences. Pretend you’re explaining the information to a friend who isn’t familiar with real estate. For example, instead of saying, “The median home price in this area demonstrates a stable market environment,” you might say, “Most homes here sell for about $550,000, which shows the market is pretty steady.”

Align Text with Visuals

Think about how your words will match the visuals on screen. For instance, if you’re talking about average home prices, consider displaying a graph or a simple animation of homes with price tags. This not only reinforces your message but also keeps viewers engaged. Make sure the key points in your narration are highlighted by corresponding visuals.

Incorporate Branding

Don’t forget to include your branding elements. Your logo, color scheme, and fonts should be consistent throughout the video. This reinforces your brand identity and makes the video look more professional. If your brand has a specific voice or style, ensure that it’s reflected in the script. This could be a friendly, approachable tone or a more formal and authoritative style, depending on your brand.

Review and Revise

Once your script is written, take some time to review and revise it. Read it out loud to see how it sounds. Does it flow naturally? Are there any awkward phrases or overly complicated sentences? It’s also helpful to get feedback from others. They might catch errors you missed or suggest improvements to make the script clearer and more engaging.

Timing and Pacing

Finally, consider the timing and pacing of your script. Estimate how long each section will take to ensure your video isn’t too long or too short. Aim for a length that’s long enough to cover all your points but short enough to keep viewers’ attention, typically between 2 to 5 minutes. Practice reading your script with a timer to get a sense of the pacing and make adjustments as needed.

Here’s our sample script:

Creating the First Two Scenes in Doodly

Alright, let's get into the fun part—bringing your marketing analysis video to life using Doodly!

We’ll walk through creating the first two scenes together.

These steps will set a solid foundation, and you’ll be able to apply the same techniques to the rest of your video.

Ready? Let’s go!

Scene 1: Setting Up the Market Conditions

1. Prepare Your Assets

Adding the Real Estate Agent: Start by adding a character of a real estate agent. Head over to the 'Characters' tab on the left. You’ll find a variety of characters to choose from. Pick one that looks professional and welcoming. Let’s place this character in front of a whiteboard.

Setting Up the Whiteboard: Next, go to the 'Props' tab and search for a whiteboard. Once you’ve found one you like, drag it onto your scene and position it behind the agent.

Adding Text to the Whiteboard: Now, double-click on the whiteboard to start adding text. Here’s what you’ll want to include:

Customizing the Text: You can change the font and size to make it more visually appealing. Doodly offers different types of fonts that you can choose from. You can also upload your own font style if you wish to add a more personalized touch to your video. Adjust the size so everything fits nicely on the whiteboard.

2. Adding Voiceover

Recording the Voiceover: Now, let’s add some life to the scene with a voiceover. Click the microphone icon at the bottom of the screen. You’ll see a plus sign; click that, then click the red microphone button when you’re ready to start recording.

Script for the Voiceover: Here’s what you’ll say: "Hi, my name's Jane and I'm an agent with ABC Realty. Today we're going to talk about marketing strategies for your home. We've done some research on the competition in your area and this is what we found: [list market conditions]."

Stopping the Recording: Once you’ve finished recording, click the red button again to stop. Your recording will now appear in the timeline.

3. Adjusting Timing

Syncing the Voiceover with Visuals: To ensure Jane’s introduction is perfectly synced with the visual elements, adjust the timing bars in the timeline. Drag the timing for the agent and the whiteboard so that they appear as Jane begins speaking.

Timing the Text Appearance: The list of market conditions should appear gradually as Jane talks about them. Adjust the timing so that each line of text appears after Jane says the corresponding information. For example, "The average price of a home" should pop up when Jane says, "the average price of a home."

4. Preview Your Scene

Using the Preview Feature: Click “Show Preview” to see how your scene looks and sounds. This is where you get to see everything come together.

Making Adjustments: If the text appears too soon or too late, you can easily tweak the timing. Just drag the bars in the timeline to adjust. If Jane says, "the average price of a home," and the text appears too early, add a slight delay to the text's appearance.

Scene 2: Highlighting Days on Market

1. Set Up the Scene

Adding a Calendar Prop: For this scene, we’ll focus on the median days on market. Go to the 'Props' tab and search for a calendar. Drag the calendar onto your scene.

Adding the Number 36: Next, add the number "36" to the calendar. This represents the median days on market. You can do this by double-clicking on the calendar and typing in the number.

House Props: Now, let’s visually represent the number of homes listed. Search for house props in the 'Props' tab. Drag several house icons onto your scene. You don’t need exactly 53, but enough to give a good visual representation.

2. Adding Houses

Setting the Pop Effect: To make the houses appear instantly, set their duration to zero. This way, they’ll pop up on the screen rather than being drawn.

Arranging the Houses: Place the houses around the calendar in a visually appealing manner. Spread them out so they cover the scene nicely.

3. Syncing with Voiceover

Recording: Just like before, click the microphone icon to record: "The median days on market are 36. There are 53 homes currently listed for sale."

Timing: Adjust the timing so the calendar and houses appear right as Jane mentions them. For instance, when she says, "The median days on market are 36," the calendar should be visible.

4. Final Preview

Preview: Watch the scene to make sure everything syncs perfectly.

Tweak Timing: If the houses appear too fast or too slow, tweak the timing a bit. You want the visuals to match the narration smoothly.

Applying These Steps to Other Scenes

The great thing about Doodly is that once you master these steps, you can apply them to any scene.

Whether you're highlighting more statistics or showcasing different aspects of your marketing strategy, the process remains the same: set up your assets, record and sync your voiceover, and adjust the timing.

By breaking down each scene step-by-step, you're not just creating a video; you're crafting a compelling story that grabs attention and delivers information effectively.

So, grab your script, fire up Doodly, and let’s start creating amazing marketing analysis videos together! Happy Doodling!

Enhancing Your Video with Advanced Features

Once you’ve mastered the basics of creating scenes and syncing voiceovers, it’s time to take your Doodly videos to the next level. This section will cover some advanced features that can add a professional touch to your marketing analysis report.

Adding Background Music

1. Choosing the Right Music

Background music can enhance the mood of your video and keep your audience engaged. Choose a track that complements the tone of your video—upbeat for a positive, energetic feel, or calm and soothing for a more serious, informative tone.

2. Importing Music

Go to the 'Sounds' tab in Doodly. You can either select from the available tracks or upload your own. To upload, click on the 'Upload New Sound' button and choose your file.

3. Adjusting Volume and Timing

Once your music is in the timeline, you can adjust the volume to ensure it doesn’t overpower the voiceover. Click on the music track in the timeline and use the volume slider to lower it. You can also trim the track to fit the length of your video.

Utilizing Custom Draw Paths

1. Creating Custom Draw Paths

Doodly allows you to create custom draw paths for your images, giving you more control over how they are drawn on the screen. Right-click on an image and select 'Edit Path.' This will open a window where you can set the drawing order and direction.

2. Enhancing Visual Interest

Custom draw paths can make your animations look more natural and engaging. For example, if you’re drawing a house, you can set the draw path to follow the outline of the house rather than a simple straight line.

Incorporating Charts and Graphs

1. Visualizing Data

Charts and graphs are excellent for presenting statistical information. Create your charts using a tool like Excel or Google Sheets, then export them as images to import into Doodly.

2. Animating Charts

Once your chart is in Doodly, you can animate it to appear in segments, making it easier for viewers to follow along. For example, you can reveal each bar in a bar chart one by one as you discuss the data.

Adding Interactive Elements

1. Call-to-Action Buttons

If you plan to share your Doodly video online, consider adding interactive elements like call-to-action buttons. While Doodly itself doesn’t support clickable buttons, you can design them in your video and then use video editing software or platforms like YouTube to make them interactive.

2. Highlighting Key Points

Use arrows, highlights, or other annotations to draw attention to key points in your analysis. This can help emphasize important information and make it stand out.

Exporting Your Video

1. Choosing the Right Format

When you’re ready to export your video, choose the format that best suits your needs. MP4 is a popular choice for its compatibility and quality. Doodly also offers options for different resolutions, so select the one that provides the best balance of quality and file size for your purposes.

2. Sharing Your Video

Once exported, you can upload your video to platforms like YouTube, Vimeo, or directly embed it into your website. Sharing your video on social media can also help reach a broader audience.

Tips for Effective Video Marketing

Engage Your Audience

Keep your video concise and to the point. Aim for a length of 2-5 minutes to maintain viewer interest.

Use a conversational tone and address your audience directly to make the content more relatable.

Promote Your Video

Share your video across multiple channels—social media, email newsletters, and your website. Encourage your clients and followers to share it as well.

Use relevant keywords and descriptions when uploading your video to platforms like YouTube to improve searchability.

Measure Success

Track the performance of your video using analytics tools provided by platforms like YouTube or Vimeo. Pay attention to metrics such as views, engagement, and conversion rates to understand its impact and refine your future videos.

Conclusion

Creating a competitive marketing analysis report with Doodly is a powerful way to present your insights in an engaging and professional manner. By leveraging Doodly’s user-friendly tools and features, you can transform complex data into visually appealing animations that captivate your audience.

From setting up your project and preparing a detailed script to adding visual elements and incorporating audio narration, each step is designed to enhance the clarity and impact of your analysis. Adjusting timings and effects ensures your video flows smoothly, while regular previewing and refining help you perfect the final product. Finally, exporting and sharing your video allows you to reach your clients and stakeholders effectively.

Using Doodly not only helps you stand out in a competitive market but also showcases your expertise and commitment to providing valuable insights to your clients. As you continue to use this versatile tool, you'll find more creative ways to present your analyses and engage your audience.

Ready to take your real estate marketing to the next level? Start creating your Doodly projects today and see the difference it makes in your presentations.

Try Doodly Now!

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