You’ve probably made a few videos by now. Maybe for your business, maybe to explain something online, or just to show up consistently on your social channels.

Whatever the goal, the more you make, the more you start to notice the little details that don’t line up—like your logo isn’t always in the same spot, or the intro looks totally different from the last one you did. It’s easy to brush that off, especially when you’re in a rush to get content out. But over time, those small inconsistencies start to add up. Your videos might still be helpful, but they won’t feel connected. And that’s where people start to lose that sense of, “Oh, I know this brand.”
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​Keeping things consistent doesn’t mean doing more work. In fact, it means doing less. When you set up a simple video template with your layout, intro, font, and colors already in place, you don’t have to think about any of that again. You just focus on the content.

Before you dive into building scenes or adding text, start by choosing the format your video will follow. This might seem like a small step, but it sets the foundation for everything else—especially if you want your content to look consistent across platforms.

For our template, we’re aiming to create square videos.

Why square? Because they work really well on platforms like Instagram and LinkedIn. They’re easy to view on mobile, they take up more space in a feed, and they just feel balanced.

Doodly makes this easy right out of the gate.

Here’s how to get started:

The whiteboard style gives you a clean look and plenty of flexibility. You can always switch styles later (like Chalkboard or Glassboard), but whiteboard is a great neutral choice when you’re designing a reusable layout.

Once you’ve set that up, your canvas is ready—and now you can start shaping how your video will look and feel moving forward.

Next: let’s design a background that shows up automatically in every single scene, without needing to copy-paste it over and over.

One of the fastest ways to give your video a professional feel is to set a consistent background. Not something generic—but something that already reflects your brand’s layout, colors, and visual tone before you even add a single word.

This isn’t just about aesthetics.

When your background looks the same across every video, it becomes a visual anchor. People start to recognize your content before they even hear you speak.

In our example, we added two simple things:

Every video needs a clear beginning and end—even the short ones.

Having a standard intro and outro helps your content feel like a series instead of a collection of one-offs. It’s also a subtle way to reinforce your voice, tone, and brand personality. When people hear that familiar opening, they know it’s you.

You don’t need anything fancy. Just a few seconds to welcome viewers in and wrap things up with a quick sign-off.

In our example, we used a voiceover that says:

At this stage, you can also bring in background music if you want to layer it under your voice.

Just go to:

Now that your layout, intro, and outro are in place, it’s time to make the template feel like it’s actually yours. One of the easiest ways to do that? Use the font and audio style you already associate with your brand.

Let’s start with fonts.

Doodly comes with a built-in selection, but if you already have a brand font—or just one that feels more “you”—it’s worth uploading it so every title, quote, or caption stays consistent.

In our example, we used a font called Tio (a free Google font).

To upload your own font:

This small step keeps your text looking uniform across every video.

No more guessing what font to use—your brand style becomes part of the template.

Now let’s talk about sound.

If you added background music earlier, ask yourself: do you want this same track across all episodes? If yes, leave it in the template. If not, remove it now and choose per episode.

Sticking to one or two background tracks can help build an identity—even if viewers don’t consciously notice it. They’ll start to associate that tone or vibe with your content over time.

Your brand doesn’t need a mascot—but having a go-to character in your videos can help add a human touch. It makes your content more relatable and gives it a personality that sticks, especially if you’re not appearing on camera yourself.

Doodly comes with a large library of characters, so the key is choosing one that reflects the tone of your brand—casual, professional, animated, quirky, etc.

​To add your character:

Now here’s a subtle branding trick:

You can upload a small version of your logo and place it on the character’s shirt or jacket.

It doesn’t need to be obvious—just a small touch that reinforces your identity.

You can also control how and when the character appears.

For example:

Once your scenes are laid out, your character’s in place, and your audio is set, it’s time to polish the way everything plays together. This part isn’t about visuals—it’s about rhythm.

The little things like how long a scene stays on screen, how a logo appears, or whether there’s an awkward pause at the end—they add up fast.

Let’s start with scene duration.

In Doodly, you can add a few extra seconds at the end of any scene. That extra space helps your voiceover or visuals breathe. Especially if you’re planning to speak in future episodes (like saying, “In this episode, we’ll cover X, Y, Z”), a short buffer makes everything feel smoother.

Here's how to do it:

Now, the image will gently appear instead of being scribbled on.

If you imported an SVG, you’ll see an extra option: