10 Things to Consider When Choosing a Video Hosting Platform for Your Business (and why Voomly is the Perfect Fit)
Tuesday, May 21, 2024
You're a small business owner with a fantastic product.
You've poured your heart and soul into perfecting it, and now you want the world to see it in action.
You decide to create a series of engaging videos showcasing your product's unique features and benefits.
You film, edit, and perfect your content, but then comes the challenge of how to effectively share these videos with your audience.
Choosing the right video hosting platform can significantly impact your video marketing strategy.
It's not just about finding a place to store your videos; it's about finding a partner that will help you deliver your content seamlessly, professionally, and securely.
The right platform can enhance your brand, increase viewer engagement, and ultimately drive more sales.
But with so many options out there, how do you make the right choice?
In this article, we'll explore ten crucial factors to consider when selecting a video hosting platform for your business.
Our aim is to guide you through the decision-making process, highlighting why Voomly stands out as a premier choice for businesses looking to make a mark with their video content.
1. Video Quality and Playback
When selecting a video hosting platform, video quality and playback performance are critical considerations.
High-quality videos that load quickly and play smoothly can significantly enhance your viewers' experience, while poor quality or buffering issues can drive them away and damage your brand’s reputation.
The Importance of High-Quality Video
In today's competitive digital environment, viewers have high expectations.
They want crisp, clear videos with vibrant colors and sharp details.
Whether you're showcasing a product, providing a tutorial, or sharing a promotional video, high-definition quality helps maintain professional standards and keeps your audience engaged.
A study by HubSpot revealed that 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality videos.
Seamless Playback Experience
Buffering and lag are major turn-offs for viewers.
They can lead to frustration and cause viewers to abandon your videos altogether.
Voomly addresses these issues by leveraging the same content delivery network used by giants like Amazon Prime and Hulu.
This network ensures that your videos have fast load times and reliable streaming, even during peak usage periods.
Voomly’s Advanced Video Quality Features
Voomly supports 4K and HDR streaming, allowing you to present your content in the best possible quality.
Whether you're creating detailed product demonstrations, high-energy promotional clips, or educational content, 4K and HDR capabilities ensure that every detail is captured and displayed accurately.
2. Storage and Bandwidth Limits
Another critical factor to consider when choosing a video hosting platform is the storage and bandwidth limits.
These limits can affect how many videos you can host and how much traffic your videos can handle, impacting your overall video strategy.
Understanding Storage and Bandwidth
Storage: Refers to the amount of space available for uploading and storing your videos. Depending on your content needs, you may require significant storage, especially if you plan to host a large number of high-definition videos.
Bandwidth: Relates to the amount of data transferred when viewers watch your videos. High traffic or streaming in high definition can consume considerable bandwidth. Exceeding your bandwidth limits can result in additional costs or reduced video quality.
Voomly's Storage and Bandwidth Solutions
Voomly offers flexible storage and bandwidth options to meet the diverse needs of businesses:
- Voomly Plus: 2TB of cloud storage and unlimited bandwidth per month, suitable for small to mid-sized businesses with moderate video hosting needs.
- Voomly Cloud: 7TB of cloud storage and unlimited bandwidth per month, ideal for larger businesses or those with extensive video libraries and high traffic.
- Voomly Pro: 10TB of cloud storage and unlimited bandwidth per month, perfect for enterprises with significant video hosting demands and high traffic.
Voomly’s plans also include overage protection with clear pricing for additional bandwidth usage. This transparency helps you manage costs effectively and ensures your videos remain accessible even during high traffic periods.
3. Customization Options
When choosing a video hosting platform, customization options play a crucial role in aligning the platform with your brand identity and enhancing viewer engagement.
The ability to customize various aspects of your video player and presentation can make a significant difference in how your content is perceived.
Importance of Customization
Customization allows you to create a seamless and cohesive brand experience for your audience.
This includes everything from the look and feel of your video player to interactive elements that can drive viewer engagement and conversions.
A customized video player can help reinforce your brand, making your videos more memorable and impactful.
Voomly’s Customization Features
Voomly offers a wide range of customization options designed to give you full control over your video presentation:
Video Player Customization
- Colors and Branding: Customize the color scheme of your video player to match your brand’s colors. You can also add your logo to the player for consistent branding.
- Player Skins and Borders: Choose from various player skins and border options to enhance the visual appeal of your videos.
- Playback Controls: Adjust playback elements such as play bar opacity, play button size, time display, volume control, and video speed. You can also add a rewatch button and customize end screen options like pausing on the last frame or redirecting to a URL.
Interactive Elements
- Buttons and Annotations: Add interactive buttons that can pause the video, open URLs, or perform other actions. Customize their appearance and placement using drag-and-drop functionality.
- Text and Image Annotations: Insert non-interactive text or image annotations with customizable fonts, colors, and positioning. These elements can highlight key points or provide additional information.
- Social Sharing and Turnstiles: Create social sharing buttons to encourage viewers to share your content. Implement turnstiles to collect email addresses, enhancing your lead generation efforts.
- Chapters and Grids: Add chapters to your videos for easier navigation. Create video grids with multiple buttons and customizable actions to guide viewers through a structured viewing experience.
4. User-Friendly Interface
A user-friendly interface is essential when choosing a video hosting platform.
It ensures that you and your team can efficiently manage and distribute video content without needing extensive technical knowledge or training.
Importance of a User-Friendly Interface
A straightforward, intuitive interface can save time and reduce frustration, allowing you to focus on creating and sharing high-quality content rather than dealing with complicated software.
It also helps ensure that all team members, regardless of their technical expertise, can contribute to your video strategy effectively.
Voomly’s User-Friendly Interface
Voomly is designed with usability in mind, offering a range of features that make video management simple and efficient:
Easy Account Management
- Drag-and-Drop Functionality: Upload and organize your videos with a simple drag-and-drop interface. This makes it easy to manage large video libraries and quickly find the content you need.
- Multi-Folder Organization: Create and customize folders to organize your videos. This feature helps keep your content structured and easily accessible.
- Quick Access to Video Stats: View key metrics directly from the main screen without navigating through multiple menus. This allows for immediate insights into video performance.
Efficient Video Customization
- Real-Time Customization Updates: Make changes to your video player or interactive elements and see the updates in real-time, without needing to refresh the page.
- Intuitive Navigation: Voomly’s interface is designed to be navigated easily, with clear menus and options that help you find what you need quickly.
Support and Learning Resources
- Comprehensive Knowledge Base: Access a wealth of information through Voomly’s online support knowledge base and FAQs. This resource helps you troubleshoot issues and learn more about the platform’s features.
- Video Tutorials: Learn how to use Voomly’s features effectively with step-by-step video tutorials. These tutorials are designed to help users of all skill levels.
- Customer Support: Benefit from email, chat, and online support to resolve any issues you encounter. Voomly’s responsive customer support ensures that you get the help you need promptly.
5. Security Features
When selecting a video hosting platform, security features are a critical consideration.
Protecting your video content from unauthorized access and ensuring the privacy of your viewers is paramount to maintaining your business's integrity and building trust with your audience.
Importance of Security Features
In an era where data breaches and cyber threats are increasingly common, robust security measures are essential.
Ensuring that your content is secure not only protects your intellectual property but also reassures your viewers that their personal information is safe.
Voomly’s Security Features
Voomly provides a comprehensive suite of security features to safeguard your videos and viewer data:
SSL/TLS Encryption
- Voomly uses SSL/TLS encryption to secure data transmission between your server and your viewers. This encryption ensures that any data exchanged remains private and protected from interception by unauthorized parties.
Password Protection
- You can set passwords for individual videos, allowing only authorized viewers to access your content. This feature is especially useful for sharing sensitive or exclusive material with a select audience.
Ad-Free Platform
- Voomly offers an ad-free environment, ensuring that your viewers are not exposed to third-party ads that could potentially carry malicious content or phishing attempts.
Customizable Privacy Settings
- Control who can view your videos by customizing privacy settings. Options include public, private, unlisted, or password-protected videos, giving you flexibility in managing access.
Secure Video Sharing
- Voomly allows for secure video sharing through private links, meaning you can share your videos with specific individuals or groups without making them publicly accessible.
Data Management and Monitoring
- Voomly offers easy account data management, including bandwidth usage indicators and overage warnings. This helps you monitor your usage and avoid unexpected costs or interruptions.
6. Analytics and Reporting
In the world of video marketing, understanding how your content performs is crucial.
Detailed analytics and reporting features enable you to track viewer engagement, measure the effectiveness of your videos, and make informed decisions to optimize your strategy.
Importance of Analytics and Reporting
Analytics provide insights into how your audience interacts with your videos.
This data helps you understand what works and what doesn’t, allowing you to refine your content to better meet your audience’s needs and achieve your business goals.
Key metrics such as view counts, engagement rates, and viewer demographics are essential for evaluating the success of your video marketing efforts.
Voomly’s Analytics and Reporting Features
Voomly offers comprehensive analytics and reporting tools designed to give you a clear picture of your video performance:
Comprehensive Dashboard
- Voomly’s dashboard displays all your videos with key metrics prominently featured. You can quickly see average engagement, total plays, play rate, unique plays, and unique views.
Detailed Traffic Analysis
- The traffic menu provides an engagement summary, including total plays and play rate. Hover-over features offer additional stats, such as watches and time spent on each video.
Heatmap Menu
- The heatmap menu shows viewer locations (city), devices used, operating systems, browsers, total views, view dates, and detailed engagement statistics. This helps you understand where your audience is coming from and how they are accessing your content.
Geo and Device Analytics
- Geo analytics provide location-based stats (country), including number of plays, unique plays, play rate, and engagement. Device analytics offer insights into the devices your viewers are using, such as mobile, tablet, or desktop.
Browser Analytics
- Browser analytics give you information on the browsers your viewers are using, helping you optimize your videos for the most common platforms.
Real-Time Updates
- Voomly’s analytics update in real time, providing immediate insights into your video performance. This allows you to quickly identify trends and make necessary adjustments to your strategy.
Custom Date Ranges
- The ability to select custom date ranges for your analytics lets you track performance over specific periods, helping you measure the impact of marketing campaigns or seasonal trends.
Video Sorting and Reset Stats
- Sort your videos within the stats screen by various metrics to easily identify top performers. The reset stats function allows you to clear data for a fresh start when needed.
7. Integration Capabilities
Integration capabilities are a key factor when choosing a video hosting platform.
Seamless integration with other tools and platforms ensures that your video content works harmoniously within your existing workflows, enhancing productivity and extending the reach of your videos.
Importance of Integration Capabilities
Integrations allow you to connect your video hosting platform with other essential business tools, such as marketing automation software, CRM systems, and social media platforms.
This connectivity streamlines your operations, enabling you to automate processes, track performance across different channels, and enhance the overall efficiency of your video marketing efforts.
Voomly’s Integration Capabilities
Voomly offers robust integration options that help you connect your video content with a variety of other tools and platforms:
Marketing and Sales Tools
- Voomly integrates with popular marketing automation and CRM systems such as Mailchimp and ActiveCampaign. These integrations allow you to synchronize your video marketing efforts with your email campaigns and customer relationship management activities.
Video Platforms
- Seamlessly import and export videos between Voomly and other video platforms like YouTube and Vimeo. This feature ensures that you can easily manage and distribute your content across multiple channels without redundant uploads.
Social Media Integration
- Share your videos directly to social media platforms, expanding your reach and increasing engagement. Voomly’s integration with social media tools helps you promote your videos more effectively and track their performance on different platforms.
Ecommerce and Online Stores
- Voomly integrates with ecommerce platforms, enabling you to embed videos on product pages, enhancing the shopping experience and increasing conversion rates. Videos can demonstrate product features, provide tutorials, or share customer testimonials.
Learning Management Systems (LMS)
- For educational content creators, Voomly integrates with popular LMS platforms, allowing you to embed videos within your courses. This enhances the learning experience by providing rich, interactive content.
Webinar and Live Streaming Tools
- Integrate Voomly with webinar and live streaming platforms to host live events, webinars, and interactive sessions. This integration helps you engage with your audience in real-time, collect feedback, and foster community interaction.
8. Monetization Options
Monetization options are a crucial consideration when selecting a video hosting platform, especially if you plan to generate revenue from your video content.
Effective monetization strategies can help you maximize the return on your investment in video production and hosting.
Importance of Monetization Options
Monetizing your video content allows you to generate income from your efforts, whether through advertising, subscriptions, pay-per-view, or other methods.
Having flexible and diverse monetization options enables you to choose the strategies that best align with your business goals and audience preferences.
Voomly’s Monetization Features
Voomly offers a variety of monetization options designed to help you effectively generate revenue from your video content:
Ad-Free Platform
- Unlike many other platforms, Voomly provides an ad-free viewing experience, which is beneficial if you want to maintain full control over your content and how it is presented. This is particularly important for maintaining a professional image and avoiding distractions for your viewers.
Video Funnels
- Voomly’s video funnels feature allows you to create custom video journeys with interactive elements such as surveys, calls-to-action, and custom paths. These funnels can guide viewers through a tailored experience that increases engagement and drives conversions.
Social Share Gates and Email Opt-Ins
- Encourage viewers to share your content on social media or provide their email addresses before accessing your videos. This helps you build your email list and expand your reach, which can be leveraged for future marketing efforts and revenue generation.
Turnstiles
- Implement turnstiles in your videos to collect email addresses before viewers can watch. This feature helps you grow your contact list and monetize your videos through targeted email marketing campaigns.
Pay-Per-View and Subscription Models
- While Voomly primarily focuses on providing tools for ad-free, high-quality video hosting, its integration capabilities allow you to implement pay-per-view or subscription models through connected ecommerce and payment platforms. This flexibility enables you to choose the best monetization method for your content.
Interactive Elements
- Add interactive elements such as clickable buttons and annotations that can drive viewers to purchase products, sign up for services, or take other desired actions directly from the video. This can enhance the effectiveness of your monetization strategy by integrating calls-to-action seamlessly into the viewing experience.
9. Customer Support
Reliable customer support is essential when choosing a video hosting platform.
Effective support ensures that any issues you encounter are resolved quickly, minimizing disruptions to your video strategy and maintaining a smooth experience for both you and your audience.
Importance of Customer Support
Quality customer support can make a significant difference in your overall experience with a video hosting platform.
Whether you need technical assistance, have questions about features, or encounter unexpected problems, having access to knowledgeable and responsive support can save you time and frustration.
Voomly’s Customer Support Features
Voomly offers a robust support system designed to help you get the most out of the platform and resolve any issues efficiently:
Multiple Support Channels
- Email Support: Reach out to Voomly’s support team via email for detailed assistance with any questions or problems you encounter.
-
Chat Support: Get real-time help through Voomly’s chat support, which is perfect for quick questions or urgent issues. - Online Support Knowledge Base / FAQ: Access a comprehensive knowledge base and frequently asked questions (FAQ) section to find answers to common queries and detailed guides on using Voomly’s features.
Video Tutorials / Learning Center
- Voomly provides a wealth of video tutorials and a learning center to help you understand and utilize the platform’s features effectively. These resources are especially useful for new users or those looking to deepen their knowledge of the platform.
In-Platform Help Menu
- Access support directly from within your logged-in account through the help menu. This feature ensures that you can get assistance without having to leave the platform or interrupt your workflow.
10. Pricing and Value for Money
When choosing a video hosting platform, pricing and value for money are critical factors. Understanding the cost structure and what you get for your money ensures that the platform fits within your budget and provides the features and benefits your business needs.
Importance of Pricing and Value for Money
Balancing cost and features is essential to ensure you’re getting the best return on investment. A platform offering a wide range of features at a competitive price can help you maximize the value of your investment in video hosting, allowing you to allocate resources effectively across your business.
Voomly’s Pricing Plans
Voomly offers flexible pricing plans tailored to meet the needs of different businesses, whether you’re a small startup or a large enterprise:
Free Trial
- Voomly offers a 14-day free trial (credit card required), allowing you to test the platform and its features before committing to a paid plan. This trial period gives you the opportunity to explore Voomly’s capabilities and see how well it fits your business needs.
Monthly Plans
- Voomly Plus: $19/month
- Unlimited videos, unlimited bandwidth, custom branding, 4K & HDR player, video sharing, 10 player & border skins, 2TB cloud storage, 10 video funnels.
- Voomly Cloud: $49/month
- Unlimited videos, unlimited bandwidth, custom branding, 4K & HDR player, video sharing, unlimited player & border skins, 7TB cloud storage, unlimited video funnels, free access to standard versions of Doodly, Toonly, Talkia, People Builder, Pyks & Voomly.
- Voomly Pro: $79/month
- Unlimited videos, unlimited bandwidth, custom branding, 4K & HDR player, video sharing, unlimited player & border skins, 10TB cloud storage, unlimited video funnels, free access to enterprise versions of Doodly, Toonly, Talkia, People Builder, Pyks & Voomly.
Annual Plans
- Discounted rates are available for both Voomly Plus, Voomly Cloud, and Voomly Pro when paid annually. This option provides additional savings for businesses planning to use the platform long-term.
Bandwidth Options:
- Voomly Plus: Unlimited
- Voomly Cloud: Unlimited
Note: Pricing is subject to change. Always check the Voomly website for the most recent pricing information.
Conclusion
Choosing the right video hosting platform is a critical decision that can significantly impact your business’s online presence and engagement. As we've discussed, there are many factors to consider, from video quality and playback to customization options, security features, and integration capabilities. Each of these elements plays a vital role in ensuring that your video content is not only high-quality but also effective in reaching and engaging your audience.
Voomly stands out in each of these areas, offering a comprehensive set of features designed to meet the diverse needs of businesses of all sizes. With its robust security measures, extensive customization options, and seamless integration capabilities, Voomly provides a reliable and user-friendly platform for hosting and sharing your video content. Additionally, the platform's flexible pricing plans and outstanding customer support make it a cost-effective and valuable choice for any business looking to leverage video marketing.
By choosing Voomly, you’re not just opting for a video hosting service; you’re partnering with a platform that understands the importance of video and is committed to helping you succeed. Whether you're a small business, a freelancer, or an enterprise, Voomly offers the tools and support you need to create, manage, and monetize your video content effectively.
Start your journey with Voomly today and see how it can transform your video marketing strategy. With Voomly, you’re equipped to deliver engaging, high-quality videos that captivate your audience and drive your business forward.
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Select video player colors, border skins, player skins, and customized thumbnails … potentially increasing your sales video views by as much as 4X, according to some research.
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Hide or display controls, like the play bar, time, volume, speed, autoplay, full-screen option and more, customizing your player to your marketing goals.
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